What Do The Top Life
Producers Know That You Don't...
You Must Constantly Remind
Your Friends, Family & Clients, That
You Are More Than Just A Salesperson!
Would you agree
that most of your friends, family and clients know that you you sell
insurance and/or investment products? However, how many of them know
that you can help them find the money to spend, save, invest, insure
and plan wisely for the future, to "Live Debt Free &
Truly Wealthy"?
Do you want your
friends, family and clients to call you when they have a problem, need
your help or want financial advice? Or, do you want them to call your
competition down the street?
Who is going to
take better care of them, you or a stranger?
Why would your
friends, family and clients call you, if they don't know what you do,
or how you can help them?
What if you had a
simple, quick, non-threatening way to let these people know about what
you do and the services you provide?
How about sending
them a simple, one page, 'Heart Felt Letter!' NOT a
sales letter!
Send them a
letter that tells them that you are in the financial services business,
what your specialties are, and how you are helping families to improve
their financial lives. The letter says to call you, if they need help,
have questions or want a second opinion.

Here is a quick example...
Dear Chris:
A while ago, one of my dear
friends got very upset with me because I had never let them know that I
was available and could help him and his family with all of their
insurance and financial matters. It dawned upon me, at that moment,
that I had failed to let the people I care about most, to know about
the work I do, and the services I provide.
Accordingly, here are a few
ideas that many of my clients have found of value:
-
How
you can reap the upside potential of the stock market, without the
downside risk!
-
How
to maximize your tax-free retirement income - with NO government limits
on how much you can contribute right now.
-
How
to pay-off your home 5-10 years early, without taking any additional
money out of your pockets.
-
The
secret to maximizing your retirement benefits. What your accountant
isn’t telling you!
I want
you to know, that if you have any questions, want a second opinion, or
I can be of assistance to you in any way, please do not hesitate to
give me a call.
Yours truly,
P.S. With your permission, I will be sending you my monthly 'Living
Debt Free & Truly Wealthy' newsletter.
___________________________________
You'll notice
this is not a sales letter. It does not say you are going to call them
for a free consultation, or you are going to invite them to your
upcoming free educational workshop. It does not ask them to do
anything. It just tells them a little about what you do, and that you
are there if they need or want your help.
Now the key is to 'Remind'
them you are there to help them!
You have to keep reminding
them that you are there, what you do and how you can help them.
One of the best
ways to do that is with your monthly newsletter.
“Lew convinced me to use newsletters only three
months into my career. I fought him every month for six months, until
he had me look at their actual results. After only six months I was
getting new clients from referrals. Two cases I thought I had lost,
called me back to follow through on my recommendations. And, many of
the people I knew, that I didn't feel comfortable approaching initially
(friends, family and church members), were calling me to find out more
about what I was doing."
Starting right
now, send everyone you know a 'Heart Felt Letter',
and then follow-up with your newsletter to your friends, family and
clients. It's an important key to your short-term success. But, what's even
more important, it's a critical key to your long-term success.
You'll
be amazed at the results!
Jeremy Nason
Marketing and Sales Coach
Message to Financial Advisors…
You have the choice to be successful, or not to be successful. It's
entirely up to you! You can sit back, do nothing and hope that things
will change. Or, you can take action right now to make things change!
What have you done in the last sixty days to increase your sales? Isn't
it time to learn and master the marketing, prospecting, appointment
setting and sales strategies that the leading agents, advisors and
planners on the planet use?
_________________

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_______________________
“Acting
on a good idea is better than just having a good idea.”
Robert Half