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Five Killer
Life Insurance And Annuity Prospecting And Sales Strategies!
How are the Top Producers
in this industry able to continue to attract more life insurance
and annuity prospects then
they can handle during these tough economic times?
Why are they
still able to... close 9 out of 10 people they meet with
and consistently earn high six, and even seven figure incomes?
What simple changes are
the agents we work with making today that is enabling them to go
from making a mediocre income... to consistently earn $20,000-$90,000 per month?
Where are they finding the prospects?
Do they have some special
secret knowledge?
Have they found some new, exciting and magical
marketing or sales idea, concept or strategy that has people
flocking to their doors?
Do these agents have a special new
competitive product they are selling, or special market they are
working in?
The answer is... No!
So, What Are These Successful Agents
Doing That You Aren't?
Contrary to what your companies, recruiting organizations,
marketing and sales trainers, etc. want you to believe... to be
successful today isn't about you obtaining some secret
knowledge, or finding and implementing a fantastic new sales idea or marketing
strategy. And it isn't about you offering a new,
exciting and competitive product.
The reality is that most companies,
recruiting organizations, marketing and sales trainers, etc. telling you those things just to get you
to sign-up with them, or get you to buy their sales system! The
simple truth as to why the agents we work with are successful,
and continue to be successful, in the good times and in the bad,
is they are practicing the basics.
When are you going to stop
listening to all the hype out there and get back to the basics?
Here are the Five
Killer Life Insurance And Annuity Prospecting And Sales
Strategies we eluded to, that are actually just just getting
back to and practicing the basics.
If you implement these five
basics right now, you can immediately increase your prospects,
appointments and sales just like the following agents!
And, yes it is that easy!
1.
Identify Your Ideal Prospects…
If you want to make your life insurance and annuity prospecting,
appointment setting and sales process much easier and much more
profitable? Then identify the prospects you have the best
chance of selling! Hint: Your
ideal prospects are people that are most like the best customers
you have right now.
Take the time right now to
review your current client database to determine whom your best
customers are, and what they have in common. What makes them
your ideal prospects... Are they married? Do they have
children at home? Are they homeowners? What’s their income
range, profession, ages, etc? What do they have in common with
you?
Now, tailor all your
marketing messages (using the next tip) to attract those people
to you.
_____________
"Dear
Lew & Jeremy, I want to thank you from the bottom of my heart
for all of your help. I took your systems in life insurance and
annuities and achieved top producer status. My agency was
appointed as a premier financial services office for Allstate
and we led the region in IPS and Production Credit and qualified
for Century Club. Thank you for all you do and for being so
sharing and kind. It’s rare in these times to find people of
your caliber, who put ethics ahead of profits. You have my
deepest gratitude." Shaun
C. Borden, All
Stars Agent, Allstate Agency Owner, FL (20
plus years)
______________
2. Solve A Problem Your Ideal Prospects Have…
If you want to make it much easier to attract people to you, set
an appointment, and close the sales, then give your ideal
prospects a compelling reason to meet with you. What problem
(s) do they have that you can you solve for them? How can you
help them to... eliminate debt, pay-off the mortgage early, save
for retirement, fund a college education, have the retirement
income they need, insure they don't outlive their money, and
protect the people they love! Aren't these the real problems
people are facing today in this economy, and the problems they
need your help with?
If you are not solving a
problem people currently have, then why should they waste their
time meeting with you?
To put it another way, how
will they benefit right now from meeting with you right now?
What’s in it for them?
“If I could show you how
to…_____________, without taking any additional money out of
your pocket or changing your current life style, would it be
worth a 20 minutes of your time to talk about it?”
_____________
"I thank God for Lew's vision, and how he has groomed his son's
for a family legacy. The Insurance
Pro Shop (IPS) is
a game changer for anyone who wants to do this business
correctly, and help families achieve their financial goals and
dreams. IPS empowered me with the tools and resources, and my
younger cousin's life, family, and finances have been changed
forever! God's blessing is on the guidance you teach and the
wisdom you give. Thank You, Lew and Jeremy!"
Andrew L. Brown, MBA -
IL
(12 years)
_____________
3. Create A Sense Of Urgency…
No one likes to make hasty decisions concerning long-term
commitments. We all want to think it over so we can make the
best decision possible. The problem is that if we don’t make a
decision today, we will probably just continue to put it off.
If you want your prospect
to buy now, then you must create a sense of urgency!
Examples: Ask
questions like... If the stock market declines tomorrow, how
much more money are you willing to lose? If you are not here
tomorrow could your family keep their home? How much longer are
you willing to wait before you start to save for your
retirement?
And, include a lower price
offer if they buy before a certain date. (e.g. age change date
for life insurance) Or, a bonus on their annuity if they take
action today!
_____________
"Your kits really work and also your coaching series is the best
in town. I recall a year ago I was struggling when I called and
you worked me through the process and told me this is not a
quick fix. I made it to MDRT this
year and this is just my third year in the business. Once again
thank you."
Franklin Allakpo -
NY - New York
Life (3
Years)
_____________
4. Make
The Buying Decision Easy…
Make the buying decision easy for potential customers and you’ll
close more sales.
Example: Keep It
Simple! Use a simple two-page presentation summary that
compares the prospect's current situation to your
recommendation to improve their situation.
Consider, a 20-40 plus
page financial plan is impressive, but doesn't it tend to
confuse people? If they don’t understand the plan, then why
should they buy?
We’ve helped a lot of
agents go from closing '1 out of 10' sales, when using a 20-40
page financial plan… to closing '9 out of 10' sales, by adding a
simple 2 page summary. Make it easy for prospect to see and
understand the benefits of your recommendations and you’ll close
more sales!
_____________
"If you
are looking for true training to help you to BECOME the top
producer you can be, rather than just an “expensive selling
system user and buyer”… you have found it with the Insurance
Pro Shop. The IPS systems (actually, I’d rather call them a
“method selling training program”) are based on timeless
communication principles and skills… the skills that are missing
from most new agent training and certification programs. And
once you own one or more of their “method selling training
programs”… you OWN it. It’s yours… to use with any company or
agency that you choose. You are not dependent upon others for
your success any longer. For me, I 100% absolutely trust their
judgment and advice. When I get “stuck” on something, I call
them. And based on my trust in them, what they say… goes. End of
story." David
H. Kinder,
ChFC® - CA (10
years)
_____________
5. Stay In Touch…
Selling is not a one step process. "People buy when they are
ready to buy, not when you are ready to sell." Most people
do not buy something the first time they see or hear about it.
You can sell many of these potential customers with an effective
follow-up system.
You can increase your
sales by 80% when you follow up! Here's why:
2% of sales are made
on the 1st contact,
3% of sales are made on the 2nd contact,
5% of sales are made on the 3rd contact,
10% of sales are made on the 4th contact, and
80% of sales are made on the 5th-12th contact!
Your follow-up can be as
simple as contacting these people periodically with a new
offer. Or, better yet, follow up periodically with some
useful information ...and don't charge them for it - like a
client newsletter! You'll build a supportive
relationship that gains their trust.
_____________
"Jeremy, what a difference your program and your coaching has
made in my career! I struggled for about 2 years with moving
from one-shot term business to IUL, annuity, and wealth
management. I had plenty of factual information and instruction
on wealth management. But there always seemed to be some
important part of the equation missing that prevented me from
actually understanding how to do it. Your coaching was the
missing piece that equaled success! After taking the plunge with
IPS, I couldn't be more pleased. You helped me change my
business from salesperson to Trusted Advisor - and my income
from "ok" to "WOW" in a matter of weeks. My future looks
brighter than ever.
Thank you, thank you, thank you!" Audrey
Sendrowski -
MA (2 years)
_____________
Each of these basic
strategies provides you with a simple way to quickly increase
your sales and your profits. They are simple to use, highly
effective and require very little if any new expense.
If you really want to make
finding and setting appointment with your
IDEAL Life Insurance and Annuity Prospects much easier,
then it's time you looked at the
Insurance Marketing and Sales Resource Center™
and our
specialized sales tool kits!
Download this Free
Report NOW to learn the most
consistent, cost effective insurance marketing strategies the top producers use to attract more
of your ideal life insurance and nnuity prospects in a month, than most advisors see in a year!
And you will quickly set more appointments & close more sales!
FREE Download...
How To ATTRACT & Sell Your Ideal Prospects!
Immediate Download...
Secrets of successful life insurance sales... Free PDF
Jeremy & Lew Nason
Trainers, Coaches & Mentors
'The 9 Out Of 10
Guys'
Message to Financial Advisors…
Why do you keep putting it off? You have a great opportunity to
really help your prospects. They need and want your help to
achieve the financial security they’ve been dreaming about and
deserve. Aren’t life insurance and annuities a way for us to
give these middle income families the safety, guarantees and
growth they are looking for? When are you going to get back to
the basics and start actually helping people, instead of just
trying to make a sale?
__________________
Not Sure What To Do, Or Where To Start?
Call us to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy.
Toll Free In US 877-297-4608
/ Direct Line 770-443-2852 (M-F, 9AM-5PM, EST)
__________________
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