Master The Fundamentals To Win The
Life Insurance Sales Game!
Most of the time, I don’t have any problem writing the main
article for this newsletter. They usually come very easy. Just
talking with agents usually gives me an inspiration. Not so this
month. I’ve been struggling for days. It’s probably because my
mind is on other things, like a vacation next week with my
loving wife of 47 years. Or, maybe it’s because we’ve been
working very hard to prepare for the
'Certified
Trusted Advisor' Boot Camps
we scheduled this month.
Anyway, I finally have something to write about.
A few minutes ago, I got a call from an agent who wanted to
cancel his membership to our private site, the
Insurance Marketing and Sales Resource Center™. When I asked him why,
he said he isn’t using it and from what little he read in the
site, he felt it wasn’t worth what he was paying. Occasionally,
we get similar responses to our specialized life insurance and annuity
systems. They tell me that there isn’t anything new in our
systems.
Now, before I go any further, I’m not saying that
we know it all,
or that our member’s only private site and specialized systems
are for everyone. However, I can tell that our site and our
systems receive RAVE reviews from agents and advisors who have
been in the business for 30 years or 30 days. And, we receive
rave reviews from agents and advisors that are making $30,000 a
year and from agents who are making a $1,000,000 per year.
So, what are these other agents missing? Or, what are they
expecting that they aren’t getting from us?
For the past month, we’ve been conducting a survey of the agents
and advisors who in the past year have cancelled their memberships with us, or
returned one of our specialized systems. It appears that the majority
of these agents were expecting to find a magical cure to all
their prospecting and sales problems. They wanted to believe all
the hype being spewed out there. They wanted to believe that there
is a magical system or incredible new sales idea that is going to get hundreds of prospects
to come banging on their door and begging to buy their products.

Wouldn’t it be nice if they were right?
Wouldn’t it be great if you could invest in a single lead
generation and sales program that would work in every area of
the country for every agent? You could just follow exactly what
they tell you to do and just like magic you are making a six or
seven figure income!
Unfortunately, I know of no such magical program.
In my 30 plus years in this business, I haven’t found a single
way of generating leads and sales that is going to work for
everyone, in every area of the country. Doesn’t every section of
the country have different ways of looking at things, different
beliefs and different preferences? Doesn’t every Agent and
Advisor have their personal strengths and their weaknesses?
It’s like playing baseball.
Everyone can play the game. However, not everyone is a good
player. Very few are ever going to become good enough to make it
to the minor leagues, let alone the major leagues. Even those
players who have a lot of talent are beat out many times by
players with a lot less talent.
The people who do make it into the minor and major leagues in
baseball are the people who
study, practice and work hard to
master the fundamentals of the game. Then, they determine what
position they are going to specialize in and they study,
practice and work hard to master that one position.
It’s the same for anything we decide to do. If we want to be
successful in the game… it takes dedication, study, practice and
hard work to master the fundamentals of the game. Then, to take
our game to the next level we must specialize!

Consider, you can have the best products in the world. You can be
extremely knowledgeable about the products and how to use them.
However, if you don’t know the fundamentals of how to attract
and get appointments with the right prospects, you’ll never get
your turn at bat.
You can have all the leads
in the world, but if you don’t know the fundamentals of what to
do and/or say to turn those
leads into an appointment or a sale, you’ll strike out 99 times
out of 100.
If you want to make it to the minor leagues in sales you must
first master the fundamentals of marketing and sales… And, then to get to the
major leagues you must specialize in one area!
That is why we created the
Insurance Marketing and Sales Resource Center™
to help you to quickly learn and master the fundamentals of
insurance marketing and sales!
Why, we created our
specialized systems, with coaching to give you all the
tools, training and support you need to become expert people are
looking for and want to see!
Finally, it is why we
recorded our
"How To Close 9 Out Of 10"
videos
to help you to learn and master the questioning techniques the
top advisors use to set appointments and close sales with '9
out of 10' people they talk to!
Do you
want to make it into the major leagues of insurance sales?
When
are you going to do something about it?
Lew Nason
Trainer, Coach & Mentor
'The 9 Out Of 10
Guy'
__________________
Not Sure What To Do, Or Where To Start?
Call us to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy.
Toll Free In US 877-297-4608
/ Direct Line 770-443-2852 (M-F, 9AM-5PM, EST)
__________________
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