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Featured Article -
The Top
6 Ways To Generate High Quality Life Insurance Leads…
Improve Your Attitude -
Napoleon
Hill recalls the Wisdom of Andrew Carnegie
Become Their Trusted
Advisor -
Two Ideas
On How To Form Joint Ventures with CPAs
Coaches Corner -
Give ‘Em a
Pickle!
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An Important Message
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Dear ~Contact.FirstName~,
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we really help you to take you career to the next level?
The real question is...
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"Opportunity is missed by most people
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dressed in overalls and looks like work."
Thomas A. Edison
Note: Since opening IPS in 1999, we have helped
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and advisors each year to quickly double and triple their
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earn $150,000-$350,000 per year!
And, we can and will help
you to double and triple your income... in the next 90 days!
Yours in success,
Jeremy Nason
Finally... the
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and sales training, with all the tools and support that you were
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Featured
Article |
The Top 6 Ways To
Generate High Quality Life Insurance Leads…
(Or Annuity Leads)
What the biggest concern
most agents, advisor and planners have? Isn’t it, not having enough high quality life
insurance leads
every week?
Is that your biggest
concern?
Have you tried buying
mortgage leads, final expense leads and/or preset appointments?
Have you tried post cards
and direct mail systems?
Have you tried dialers and
fax blasting?
Have you tried running ads
in your local newspaper or offering free reports?
Have you tried seminars
with or without dinners?
Are you frustrated because
none of these lead sources have provided you with a consistent
flow of high quality leads that produced consistent sales?
If so, you are not alone!
The lack of good life
insurance leads is
the biggest complaint we get from advisors.
Why are most advisors
struggling with the above lead sources?
Is it because:
-
The leads aren’t
consistently putting them in front of the right people for
what they are offering?
-
The leads are
generally people who don't have any money?
-
The lead systems don’t
give them a good way to consistently turn those leads into
appointments?
-
The amount of leads
they get is very inconsistent from week to week?
-
The leads/systems are
too expensive to use on a long-term basis?
-
The leads are putting
them in front of people who have never heard of them?
-
They are traveling all
over the place to see the leads?
Each of the above 9
commonly used leads sources are what the the majority of
advisors are using today and it is why most of them are
struggling to make a decent living. All the above lead sources are
an adequate way for you to get started in this business. And,
they can be used to provide a boost during the slow times.
However, for long-term success, they are definitely NOT your
best primary source of leads. And, they are NOT what Top
Producers consistently use to generate consistent high quality business.
If I were forced to start
over from scratch, offering something new, I wouldn’t use any of
the above lead sources…
No matter what product I
was offering, whether it was life insurance, investments, health insurance, P&C
insurance, LTCI, DI, or annuities I would do
some research and determine how I could best help the people in
my local area. What’s the biggest problem I could solve for
them? Even if it wasn't
directly associated with the product I wanted to sell! Then, all my marketing would revolve around helping
people to see and understand the problem. I would do everything
I could do to position myself as the expert in solving that
problem. Then...
Here
Are The Top 6 Ways I Would Use To Generate High Quality Leads!
-
I would ask my
friends and family for their help. Would they allow me
to practice on them and give me an honest opinion/feedback
of the service I am offering? (the problem I am solving)
-
I would invite
everyone I know to a Free Educational Workshop. (not a
dinner seminar) People feel better about coming to a
workshop than meeting a salesperson face to face.
-
I would establish a
Joint Venture with a local business that caters to my ideal
prospects, and get them to endorse my services. Then, I
would have them invite their clients to my
workshop.
-
I would create or
join a local lead exchange group.
-
I would ask
everyone I know and meet for referrals.
-
I would send a
monthly newsletter to everyone I know and meet. People
buy when the ready to buy not when you’re ready to sell! So,
if you want to sell them, you must be in front of them when
they are ready to buy!
I would NOT rely on someone
else for my leads. I’d take in control of my business and make
sure:
-
I’m consistently in
front of the right people for what I’m offering!
-
I have 4 lead
generation systems working at all times that are generating
a consistent flow of leads.
-
I have a 'step by
step' system to generate leads and then convert those
leads into appointments!
-
I have 4 low cost,
effective lead generation systems going at all times!
-
I am constantly in
front of front of people who have heard of me, or are
referred to me!
-
I am doing it all in
my local community!
These are the Top 6
ways we teach advisors to use, to consistently generate high
quality leads... appointments and sales!
Do these 6 lead generation
strategies work?
The answer is yes! Over
the past 30 plus years, using these strategies, we’ve had an 80%
success rate with new experienced advisors, verses the industry
failure rate of 90%.
Everything you need is in our
Specialized Sales Tool Kits, with our one-on-one coaching!
Lew Nason
Trainer, Coach & Mentor
'The 9 Out Of 10
Guy'
__________________
Not Sure What To Do, Or Where To Start?
Call us to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy.
Toll Free In US 877-297-4608
/ Direct Line 770-443-2852 (M-F, 9AM-5PM, EST)
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Updates For Our
Member's Only Private Site Insurance Marketing and Sales Resource Center™ |
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Cross Purchase Buy/Sell Sample
This sample agreement has been prepared as a guide to
assist attorneys. It contains the basic provisions which are
usually included in such agreements. Our publication, Buy-Sell
Arrangements (A Guide for Professional Advisors) discusses some of
the pertinent issues to consider in drafting such agreements.
Risk Control Indices In Index Annuities
10 reasons why you should consider using risk control
indices.
Case 11 Julio & Margarita
Julio and Margarita are a family with the average
worries. During the fact-find the agent discovered they wanted to
be able to retire at 65, they were wary of the stockmarket, and
worried about what would happen if Julio were to pass away.
To see these and all updates from the last 3 months
visit the Updates page!
Are you taking advantage of
the
FREE Client Newsletters in the
Insurance Marketing and Sales Resource Center™? If not,
why not?
Remember... People buy when they are ready to buy, not when you are ready to
sell. So, if you want them to call you when they are ready, then you
must stay in front of them! Using a
Personalized Monthly Client Newsletter
is one of the very best ways to get people to call you.
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'Trusted Advisor
Support Tools'
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Improve Your
Attitude And Change Your World |
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Napoleon Hill recalls the Wisdom of Andrew Carnegie
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Help Us To
Help Others |
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Do you have any
suggestions on how can improve our services?
Do you have
a success story, that would help and encourage others?
Please take
a minute & send it to... coach@insuranceproshop.com
___________________
Not sure we can help, or if our services are right for you... Don’t Wait...
Call us Toll Free to schedule a No Obligation,
Free 15 Minute Consultation
with Lew or Jeremy.
Toll Free In US 877-297-4608 / Direct
Line 770-443-2852
(M-F, 9AM-5PM, EST)
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Certified Trusted
Advisor (CTA) people will
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How To Become The Most
'Trusted
Advisor' In Your Local Community! |
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Two
Ideas On How To Form Joint Ventures with CPAs
Here’s a question that is
commonly asked, and two great answers from our members.
Question:
Most of the
CPAs in my area do not really want to work in a joint venture.
I need people who work with businesses. Do you have any ideas
how to get these people to work with me? Most say they hate
insurance sales people. Even though I have demonstrated how they
can offer their clients a comprehensive service by offering
supplemental health insurance? (AFLAC Agent)
Answer #1: CPA's are a difficult group, but if you
develop a relationship over time you will not be sorry. However,
the key ingredient is time. This is not a quick fix.
Also, there are many, many
businesses that thrive on serving other businesses. How about
copy services, employment services, business consultants, and
office machine sales people? Are you doing business with any
companies that serve other companies? Why not start there?
Also, make sure you go to
the sales letter section of the
Insurance Marketing and Sales
Resource Center™, or one the
IPS specialized tool kits
and read the endorsement letters. There is also a section that spells
out Joint Venture Marketing and how to get started.
However, if you have any book of business what so ever, make
sure you are working it hard before you go out and look for more
people. Most of us are neglecting our book and are losing
repeat sales and referral business from people who already like
us. I know because I still have to work on it. But, whenever I
do, I find that I am pleasantly surprised.
Answer #2: I agree that it takes time to develop a
relationship with the CPA's. We have developed a 4-credit CPE
seminar for them that teaches them some things that they have
very little or no knowledge about. We even have had a few CPA's
who have decided to get an insurance license so they can share
commissions with us.
I have set a goal to buy
breakfast for at least 4 CPA's a month to discuss how we can be
of benefit to them and their clients and increase their revenues
without any additional work. We provide client appreciation
seminars for their clients.
For under $40.00 per
month, I am getting some excellent lead sources and some
additional prospective CPA's to call on. I invite the CPA to
bring his associate to breakfast with him and we can both
explain the advantages of our joint venture.
Many Thanks to Tony and James!
Jeremy Nason
Trainer, Coach & Mentor
'The 9 Out Of 10
Guys'
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Are You
Tired Of Buying Leads, Cold Calling And Playing The 'Numbers
Game'... |
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Coaching Corner |
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Give
‘Em a Pickle!
By Sandy Schussel
In 1973, at the age of 46,
Bob Farrell sold his 55-store ice cream business, Farrell’s
Ice Cream Parlors, and became a motivational speaker. Some time
before that date, he had received a letter from a customer who
was very disappointed. She had asked for an extra pickle with
her meal at one of his stores, and had been charged for it.
Farrell promptly sent the
woman an apology and began teaching his staff to “Give ‘em
the pickle!” Bob died last year at the age of 87 - but
to the very last, the former ice cream king was talking about
this principle.
Farrell defined
“pickles” as those extra-special things you can do to make
customers happy. In one business, it may be walking a customer
over to an item she’s looking for rather than just pointing. In
another, it may be a handwritten “thank you” note in
every order shipped. The trick in any practice or service
business is figuring out what the particular pickle is for your
particular clients, and then to make sure they each get one as
often as possible.
Farrell’s Pickle
Principle contains four main concepts:
-
Service: Farrell said
serving others must be your number one priority. You work in
a noble profession–whatever profession it is–so be proud of
what you do and where you work.
-
Attitude: Every day you get to choose your
attitude. How you think about your clients is how you will
treat them. “In a way, you’re in show business,” Farrell
told his audience, “so play the part!”
-
Consistency: Clients return
because they like what happened the last time. Set high
service standards and live them every day. Tea on a silver
platter twice - but not the third time - can rattle a
client.
-
Teamwork: If you’re working
with a team, commit to providing service through together.
Look for ways to make each other look good while you’re
serving your clients.
Always give your clients
or customers a pickle, and keep REACHING…
___________________
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