How To Make 2018 Your Most Profitable Year Ever!
Now, for many of you, this may sound very basic. And, as you read this you’ll
probably say; “I’ve heard it all before!”
The problem is… “Not one in a hundred agents are doing it!”
Why aren’t more agents doing it?
It’s because they believe it’s too complicated; it takes too much work; and they
don’t know where to start!
Let’s make it very easy and we’ll help you get
started…
What am I talking about? I’m talking about creating a simple and very effective
business plan!
If you really want to grow your business in 2018, then you must have a plan.
Have you ever used or heard the following?
“People Don’t Plan To Fail, They Just Fail to Plan”
It’s something we tell our prospects to help see the value of establishing a
financial plan… And, it certainly applies to your business!
To formulate a simple business plan, you first need to look at the key activity
areas within your business… that actually make you money.
Here’s a good place to start…
Take a few minutes to answer these questions. If you don’t have all the answers,
then do a little research. Estimate if you have to. It’s not that hard and it
will pay big dividends in your results for 2018!
-
How many prospects did you put into your pipeline last year?
-
Where did these prospects come from? (purchased leads,
referrals, lead list, mailing campaign, neighbors, friends, current clients,
etc.)
-
How many of these prospects did you contact every week?
-
How many appointments did you get from those contacts?
-
How many appointments turned into fact-finding interviews?
-
How many fact-finding interviews turned into closing
interviews?
-
How many closing interviews resulted in a sale?
-
From which prospecting group did most of your most profitable
sales come from?
Now, the big question is: “Are you spending most of your time on these
activities?”
If you answered: “No!” Then that’s the first place you should start your
business plan. What are you going to do to ensure that you focus and work on the
activities that actually make you money? You can’t make a $100 per hour doing
clerical work!
Let’s look at your key activity areas…
What’s working and what’s not working?
Which of these areas needs the most improvement?
Now, write down what you are going to do to improve the results in those key
areas.
That’s it. You’ve just created your simple and very effective business plan for
2018!
Now there’s just on more step…
You must follow it! Which means you must keep it in your face and look at it
every day! Hang it on your bathroom mirror, put it everywhere where you’ll be
sure to see it everyday!
Two key money-making areas…
Here are two key money-making areas that most agents are completely overlooking
- their current clients and referrals! You might want to add them to your
business plan.
1. Establish a client-nurturing program. Would you like to make easy
sales? Then, here is what you need to do:
-
Set up a system to stay in contact with your clients every
month? Send them a newsletter.
-
Provide value-added services and information which are not
directly linked to a sale? Send them articles from the newspaper or Internet
about things that concern them and their families. Things that are not
directly related to your business.
-
All clients are NOT the same. Ensure that you have segmented
your clients into 6-star, 5-star, 4-star and 3-star. The 6-star clients get
the "6-star" treatment.
-
Gather information on an on-going basis in terms of who your
clients are, what their current needs are and how you can improve your level
of service to them.
2. Establish a referral program to maximize your word of mouth sales. It
doesn't need to be fancy. There are a number of ways you can increase referrals
including:
-
Simply asking clients via a follow up phone call soon after
the sale.
-
Running a workshop and send clients some extra complimentary
tickets for their friends.
-
Putting a referral form and a return envelope in the envelope
with your newsletter and other correspondence you send to your clients.
-
Developing a referral incentive and write to your customers
promoting a special incentive or reward every time they refer a friend.
Develop a simple business plan today and you’ll guarantee that 2018 will be…
Your Most Profitable Year Ever!
Want help with creating your business plan? Then call us -
877-297-4608
Yours In Success,
Jeremy Nason
Get
Off To Fast Start Selling Cash Value Life Insurance in a
virtually untapped market!
