The Amazing Secret To Getting A Flood Of Hot, Qualified Life Insurance Prospects To Call You!

Would you like to learn one of the most remarkable concepts that you could ever use to generate a consistent flow of hot life insurance prospects and get them to call you?

The concept is called Joint Venture Marketing.

Note: If you think you already know all about Joint Venture Marketing, you've tried it and it didn't work for you, then please read on. The reason it didn't work for you is because you probably went about it all wrong! Was it just a passive system, were they would refer a client to you, if their client happened to be looking for the services you offer? That isn't really Joint Venture Marketing!

What Is Joint Venture Marketing?

Joint Venture Marketing is an extremely cost-effective and proven lead generation strategy that involves developing a relationship with another business or organization that already has a close relationship with a group of people you want as clients. The idea is to have the business or organization, with the established relationship, actively endorse you and recommend your services to all of their clients.

Let me explain... Suppose a friend recommends a movie or a restaurant to you, and you have a good relationship with that person, then aren't you much more likely to see that movie, or go to that restaurant.

If they were to go one step further and give you a coupon they found for 20% off, then wouldn't you be even more willing to take them up on their suggestion.

That's the idea behind Joint Venture Marketing. You need to align yourself with other people's client list, and have them recommend you and your services to their friends and clients.

For example, if you make your living helping seniors in retirement, then why not go to every business or organization that has seniors as their clients or members in your area... senior centers, doctors, tax preparers, attorneys, churches, etc. and see if there are compelling ways to induce them to offer your services to their clients.

The cost of the sale for you, including advertising or promotion could be as low as the cost of a postage stamp and a letter.  Knowing this, you could afford to "gift" to their clients something like a free book, a free consultation worth $150, a free information booklet, or my favorite, a free educational workshop.

Notice how I used the word "gift" and not give. There is a big difference and it's all psychological.

The word "give" does not seem to communicate as much value as the word "gift".

Every time you offer to do something nice for another person's clients, you'll want to make them feel like you are offering to give a special gift to all of their clients.  Because you are.

Why Would Any Business or Organization Agree To This?

You have to help them to see that their clients will be happy to receive a special free gift from them.  Yes, the gift is from them!  This is very important.  Even though you are the one actually providing the "gift", you want their clients to think that the gift is from the business or organization that they know and trust, and not from you.

This won't cost the business (or organization) anything, yet they will look good in the eyes of their clients or members.  That's just one good reason why they will be willing to do this.

You'll want to provide your Joint Venture Partner with a special gift certificate or an invitation that are printed up exclusively for their clients.  Use your imagination and offer something that does not cost you a lot of money, but has a high perceived value... like a free book, a free consultation worth $150, a free information booklet, or a free educational workshop.

Let your Joint Venture Partner know that they've already spent the money to acquire their client or member, then show them how you can help them to make that investment pay off handsomely if they allow you to mail their clients (on their letterhead) with their endorsement, promoting a special offer or a gift certificate on your products or services.  You agree to pay for all the postage and printing for what is going to be mailed, so it won't cost the business or organization any money.

Let Them Know That They Will Benefit In Several Ways:

1. They are getting free advertising to their clients because you will pay for all the postage and printing.  So they are getting their names out to people that have bought from them before that might buy from them again if they are smart enough to allow you to remind their clients of their existence and let them know they are still in the business.
   
   You would be surprised how many business sell thousands of dollars worth of services to someone and never contact them again. It's the most ridiculous thing in the world, but this is how most businesses operate. They are so busy chasing after new customers that they neglect the ones that have already done business with them before. These people will do business with them again and again if they would only just remind the people that they are still in business to service them.

2. It allows your Joint Venture Partner to do something nice for their customers or members. This is a big benefit of Joint Venture Marketing - it allows them to offer something of value to their clients and even if their clients don't avail themselves of the gift or order, it still makes them look good in the eyes of their clients or members. They appear to have gone the extra mile by offering a product or service that their clients need anyway. They did the work for their clients by finding a professional like you. Think about what we just wrote.  Do you think their clients are going to really know that this entire promotion was created by you?  No way.  They perceive the promotion as something the business or organization has done because they are such good people and really care about their clients or members.
   
   We will repeat it again because we want you to use this sentence when you go to make these offers to your potential partner.  You'll want to say - "Even if your clients don't avail themselves of your offer, you will still look good and they will remember this generous offer."

These are just a two of the many ways your Joint Venture Partners will benefit by working with you.  We've laid it all out and gone into great detail about Joint Venture Marketing in each of our Specialized Marketing and Sales Systems.

Keys To Forming Great Joint Venture Partnerships!

Just finding any business to form a joint venture with doesn't work.  It has to be the right business.  And, you have to be the right business for their clients.

1. You must be a specialist.  You must be able to offer their clients something unique... Some unique benefits... Why should their clients want to meet with you?

2. You must be a professional, creditable, trustworthy and respected.

3. You must determine who your 'IDEAL' prospects are for your products or services.

4. You must find joint venture partners who have your 'IDEAL' prospects as their clients.

5. You must find joint venture partners who are professional, creditable, trustworthy and respected.

6. Your joint venture partners must see how their clients will benefit by your services.

7. Your joint venture partners must see how they will personally profit by partnering with you.

Why Aren't More Agents Forming Joint Venture Partnerships?

Unfortunately, many agents are too busy working in their business, instead of on it!  Most agents are working very hard just to make a living.  They don't want to take the time, or feel they can't afford to take the time, to find the right joint venture partner.  It's easier to keep on doing what they've always done.

Or, they are not convinced it will work!  Maybe because they haven't had a lot of success with referrals in the past. Or, they've tried to set up referral system with someone who could have been a joint venture partner and it didn't work. So, they don't believe forming a Joint Venture Partnership will work.

Joint Venture Partnerships Do Work?

I can tell you Joint Venture Partnerships do work, if you approach them the right way! 

When I first came into this business, over 35 years ago, most of the top producers I met had built their businesses by forming joint ventures partnerships. I used them, very effectively, myself when I was a personal producer. I talk to agents, advisors and planners almost every day who are currently using them.

And, we're using it right now to grow our business…

We started the Insurance Pro Shop from scratch 18 years ago… And, today we are one of the most respected and trusted agent training and support organizations in the financial services industry.

Consider, 90% of the new agents coming into the insurance business do not make it 5 years. And, it's the same for anyone starting a new business… 90% of them fail!

We can tell you we wouldn't be where we are, if it wasn't for forming joint venture partnerships… We'll go one step further and say we wouldn't have survived our first two years if it wasn't for our joint ventures partnerships.  And, today 40% or more of our business comes from our joint venture partners.

If you are not using Joint Venture Marketing, you are missing out on one of the easiest and most cost efficient and best ways to grow your sales! 

Yours in success,
Jeremy Nason
'The 9 Out Of 10 Guys'
Marketing and Sales Coach

Message to Financial Advisors…
You have the choice to be successful, or not to be successful. It's entirely up to you! You can sit back, do nothing & hope that things will change. Or, you can take action right now to make things change! What have you done in the last sixty days to increase your sales? Why not learn the marketing, prospecting, appointment setting & sales strategies that the leading agents, advisors and planners on the planet use?

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