Guarantee You’ll Never Lose Another Easy Life
Insurance Sale!
Are you losing thousands of dollars in Life Insurance
commissions every month to your competition, because you're not
in constant contact with your clients, acquaintances, friends,
family and your best prospects each month?
Whose fault is it anyway, when the people you know go to your
competition for the same life insurance products and services you’re offering?
Quick... Do you remember the name of the company that cleaned
the carpets in your home, or the glass company that replaced
your broken windshield, or the plumber that fixed your pipes
last time? If you don’t know, it’s probably because they’ve
never bothered to keep in touch with you... stupidly assuming
that you’ll call them the next time you need them. But how will
you call them back, if you don’t even remember who they are?
Are you absolutely sure that your clients, acquaintances,
friends, family and your best prospects remember who you are and
the services you provide???
(NOT Products)
What are you going to do about it? You know their names. You
have their addresses. You just need a quick and easy way to stay
in touch.
Isn’t it time for you to start treating your business, like a
business, and protect your most valuable asset - your database?
Isn’t your database the one asset you have total and complete
control over?
Don’t the most successful big businesses spend hundreds of
millions of dollars every year making sure their customers and
future customers think of them first?
So, if you want to be successful selling life insurance, shouldn’t you be doing exactly
what the big guys do? Staying in touch regularly, consistently and
forever.
How are you staying in touch right now? How are you creating
'top-of-the-mind' awareness and 'branding your image'
with your
database - your single biggest asset?
Let’s Guarantee You Never Lose Another
Easy Life Insurance Commission!
It’s time to face reality! Everyday your clients are being
bombarded with radio, TV, newspaper, and direct mail
advertisements that are designed to lure them to your
competitors. In fact, aren’t your competitors paying more
attention to your clients, friends, family and your best
prospects than you are?
Consider: You’ve already put your blood, sweat, tears,
and lots of money into attracting those people to your firm.
Don’t make the mistake of assuming that they’ll automatically
come back to you when they need additional services. You see,
every month that goes by that these people don’t hear from you,
they’ll lose 10% of their interest in ever coming back to you.
So in other words, if you have people that you haven’t seen or
contacted in 5 months… there’s only a 50/50 chance you’ll ever
see them again.
Are you willing to take a chance of possibly losing them to
another firm because you didn’t make even the slightest attempt
to stay in touch with them? You must contact your clients,
friends, family and your best prospects each and every month and
give them a reason to come back to you. (And give you referrals)
And, be honest with yourself! You can’t just keep sending
calendars, magnetic business cards, birthday card and holiday
cards to the people in your database and expect to them to call
you. None of this shows them you’re really in the business, the
services you provide and how you actually help people.
You need a contact system that keeps you name and services in
front of them, so when they have a question or problem, you are
the first one they call!
Newsletters Build Relationships, Increases Sales and Get
Referrals
Here’s what Master Marketing Guru Dan Kennedy said in his
No BS Marketing Newsletter about marketing with
newsletters:
"Please Listen up: if you are not arriving at your
clients’ and prospects desks or doorsteps by mail (not e-mail)
with a newsletter or similar piece... you have no fence around
your herd; no foundation for asking for response to specific
offers. Recently a client showed me two virtually identical
direct mail campaigns for two almost identical businesses, each
to the same number of customers. One got a great response; the
other got a nominal response.
The difference: The one that got a great response, mails
a monthly newsletter to those customers; the one who got
disappointing results does not. So one who shows up regularly to
say “hi, how ya doing?” as a foundation, thus being more welcome
when occasionally dropping by to say “hey, buy this”, the other
one only shows up when he wants to sell you something.
Pleeeeze do NOT be a penny pinching fool about this either.
Incredibly, people try every imaginable way to scrimp on this.
What if I only mail every other month? What if I just put ‘em in
a pile on the park bench in front of the local post office? And
on and on… Frankly that sickens me."
"The last thing you want to cheat on is the foundation
of your
entire business: Relationships"
Newsletters help you maintain contact with clients, referral
sources, and prospective clients at a reasonable cost. Regular
contact with such people provides many benefits:
Newsletters Help You To Keep Clients
Your current clients hold your best opportunity for future
growth. A monthly newsletter helps you keep top-of-the-mind
awareness with your current customers. When your newsletter
arrives, your clients start to think about you. Issue after
issue, your newsletter reinforces your relationship with your
clients and gives you a way to tell them about products and
services they may not know about.
Newsletters Help You To Get New Clients
Your newsletter will help you to get new customers. Informative
articles give your newsletter what marketing pros call
“pass-along value.” Your newsletter makes it easy to pass on the
information. Because people read newsletters as a publication
and not as a marketing piece, a newsletter is a great way to
tell potential clients about your business.
Newsletters Help Build Your Credibility
When people read your brochure, they treat it as a piece of
marketing literature. But when they read your newsletter, they
treat it as a publication. Your newsletter also gives you the
opportunity to tell people success stories about what you do and
how well your products work. You can illustrate the benefits of
your product or service with statistics and customer
testimonials. Credibility is a huge benefit of a monthly printed
newsletter.
Newsletters Help You To Stand Out from Your Competition
Since you are providing valuable information, you are
differentiating yourself from other agents and advisors,
especially those agents and advisors that do not send out client
newsletters.
Newsletters Help You To Brand Your Image
Branding is the art of making people aware of who you are, what
you do, and how you’re different from... and better than the
competition. You want to have a little bell go off in people’s
heads when they hear your name. You want them to say, “Oh, yes,
they’re the people who...”
So there you have it, I simply can’t say it any more clearly!
Publishing a monthly client newsletter is just smart business.
Not doing so, no matter what you offer, is simply not smart.
Don’t let another month go by that you’ll lose more commissions
to a competitor, because they paid more attention to the people
you know, than you did!
"By the way Lew, I just made $3,000 from one existing client and
another $3,000 with a referral who we also have plans to move
additional money for next month when I will make another $4,000.
I am telling you this because I honestly feel that I would not
have made these sales without your newsletters. The best part is
both of these clients called me!"
Antonio Filippone,
RFC, FMM - IL (15 years in the business)
Yours in success,
Jeremy Nason
Trainer, Coach, Mentor
P.S. Have you tried the canned client newsletters, from your
company or broker/dealer, with little or no positive results?
Was it because the newsletter promoted them and not you? Was it
about products? Was it too technical?
Have you tried designing and writing articles for your own
newsletter? How much time is it costing you? What mistakes are
you making? How much success have you had?
We can help! Please visit
http://www.insuranceproshop.com/Newsletters.html
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