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Use The Internet To Generate
Free Life Insurance Leads
Have you ever said to
yourself: "I wish someone had told me that a long time ago?"
If so, you know what it's like to discover something that
radically changes your life in a split second.
And, if you're like most
of the other agents out there, then you've tried all kinds of
hair-brained, time-wasting and expensive methods to build your business.
I'm talking about things
like buying dead-beat leads, cold-calling for hours on end,
sending out oceans of emails or fax blasting (to angry people
who don't want to hear from you), using the "3-foot" rule,
making out your "Project 100" and hounding your family and
friends, etc.
By the way, if you've ever
had the 'pleasure' of cold-calling leads, you know how utterly
brutal it is... you end up with a big ole' lump in your stomach,
a bruised ego, wasted time, tons of disconnected numbers, and
pissed off, negative people that are tired of listening to high
pressure salespeople.
If any of this sounds
familiar, it should because it's the same ‘out dated’
stuff that is being drilled into 90% of the people who enter
this business. It’s why most of them are continually struggling,
and why many of them are out of the business, within a year.
But, I'm here to tell you
that there are much better, easier ways to build your business,
once you take the time to discover the little-known strategies to generate your
own free and low-cost life insurance leads.
So let me ask you... And
please be honest!
Are you totally confused
about what REALLY works to generate leads and sales, and don't
know who to believe anymore?
Are you still using
‘old-school’ prospecting techniques like cold-calling leads, and
continually getting rejected?
Frustrated with
'replicated' systems that don't work the way your managers,
trainers and marketing companies said they would?
Still buying overpriced
leads with little or no results to show for all your money and
hard work?
There’s no question that
the ‘old fashioned ways’ of prospecting in the life
insurance industry are not working today for most agents. Most
life insurance agents are still being taught to work their warm
market, cold calling, purchasing a life insurance lead list,
buying expensive internet leads and taking a significant cut in
their commissions to get leads from your marketing company. To
those of you who are still using these ‘out of date’
prospecting techniques… “It’s not your fault, someone sold
you on it!”
Cold calling, using life
insurance lead lists or using Internet leads and then doing a
sales pitch over the phone just doesn’t cut it anymore. Most
people are screening their calls, using their caller ID, and
won’t even pick up the phone due to the tremendous amount of
sales calls that they get from telemarketers about all sorts of
junk. The so-called qualified lead that you paid for probably
won’t even pickup the phone, let alone book an appointment with
you.
Why It Isn’t Working?
Let's take a step back and look at what you are actually doing
when you are buying leads. You are going to a third party that
is talking to someone who has no idea who you are, and that
third party is now telling you, that person is interested in
what you have to offer. And, then, in many cases, that third
party is going to sell that same “exclusive” lead to someone else.
The good news is there are
better and more cost effective ways to get the life insurance
leads you need and want. The best sales coaches will tell you
that sales is not about selling your product, it’s about selling
yourself.
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Important Note: What Follows is about you making some
small changes today, to make it your career much easier, more
rewarding and much more profitable 3-6 months from now.
Consider, if you don't
start making some changes right now,
where will you be 1 year
from now? In 2 years from now?
Is that where you want to be?
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It’s Time For You To Become An Information Resource!
Now, what if you were given the option to set yourself up as a
point of valuable information, the go-to guy or gal where people
get advice regularly about life insurance? It almost sounds like
a dream doesn’t it? It doesn’t have to be.
With information being one
of the major shifts the business world has experienced, the
information super-highway (the Internet) can help to make your
presence known in a much better, much quicker, and much cheaper
way. If you're not on the internet, you're losing out big time!
But if you are, your web site and e-mail address, which should
appear in all your business literature, should be made available
to everybody you come in contact with, even as part of your
signature on any other form of correspondence. E-mail helps
prospects to come forward in the privacy and convenience of
their own homes or offices, and it also gives you a chance to
respond to them immediately. It's truly a dynamic form of
communication that, to this day, is still often overlooked.
If you haven't already,
create a Web Site. Many people think that this is expensive, and
it can be, if you want to actually sell on it. However, if you
create a web site strictly as information-oriented resource
identical to a book or newsletter, then it can be very
affordable. Your homepage can be designed to advertise you, your
company, and the products and services you offer. If you have a
free report or newsletter you can provide access to it on your
site. By having it available via the Internet, people can access
your free information and print it themselves at home or at the
office, without costing any money, time, or postage on your
part.
However, don't make your
free report available directly on your homepage. You’ll want to
collect the names and email addresses of the people who want the
free information, so you can contact them later. Have a special
section of your web site that includes your free report, but it
is only available to people who have a password. Or, once they
sign-up for the report you can send them a link, so they can
download it.
Once they read your
report, they now have access to your super-useful information
and feel part of an elite group of educated members. In essence,
it's all part of a lead generating system, and you know what
"system" stands for, don't you? It stands for...
"Save Your Self Time, Effort, and Money!"
And, now you can create
your own free websites by pointing and clicking. Take a look at
‘Facebook.’
Let’s take a step back and
look at this for a second. Millions of people search the web for
some answers to their problems. Their problem could be anything,
literally. They may need a special tool, for their job and they
need a price. Do they call a store, or do they go to Google and
search for it? If you are looking for airline tickets, movie
show times, or anything, where do you go! Well, why don’t you
use the Internet to supercharge your business?
More and more individuals
are turning their TV’s off, and are turning to the web. The
reason is they are tired of being advertised to. Getting life
insurance leads is not just about… Sell, Sell, Sell. It is about
providing valuable information and establishing yourself as the
individual who does not have a sales pitch, but rather someone
who is out there to help others with their financial problems.
Whenever you search the web, do you pay for the information you
want, or do you continue to search for as much free information
as you can get.
How to Get the Life Insurance Leads to Find You!
The way to get life insurance leads to find you… Is through
"Attraction Marketing." In a nutshell, you establish yourself as a
valuable point of information for people to go to. Whenever
people go to you, seeking your information, they consider you as
a form of advice. You become the expert. Now, lets say you have people that visit your
website, and keep reading your content, they constantly re-visit
when you post new content and finally you decide to inform them
about a product that you offer and its benefits. What do you
think the chances are of them listening to you compared to the
person who calls them on the phone, who they know nothing about?
The reason why it works is
because it is so simple. The more complicated you get in the
life insurance industry, the more chance of failure you have. If
you get too complicated with your client, and use technical
terms then you lose the deal. The same concept applies with your
marketing. If you get too complicated with it, you lose the
chance to meet one on one.
Consider, because you're
creating content on the Internet, which will probably outlive
all of us. You can create valuable content once, on a particular
topic, and not have to create it again! Unlike a face-to-face
presentation which would have to be re-delivered each time, your
education has been recorded, and can be reapplied. It frees up
your time, allowing you to focus on other aspects of your
business.
By applying what you have
read in this article into your prospecting for life insurance
leads, you will generate qualified life insurance leads that are
willing to listen to what you have to say. Attraction marketing
will help you save a ton of money by avoiding the route of
purchasing expensive leads or using very expensive direct mail
campaigns.
You have just learned why
the Internet is quickly becoming one of the best tools for your
marketing ventures.
Important Note: We are trying to make it as easy as
possible for you to take your business to the next level.
We know that writing articles, free reports and client
newsletters is very time consuming. And, generally having someone do it
for you can be very expensive. However, you will have access (at no additional cost) to
all the articles, client newsletters,
and free reports you need
to consistently attract your IDEAL prospects to you, by becoming a member of the
Insurance Marketing and Sales Resource Center™!
Jeremy Nason
Trainer, Coach & Mentor
'The 9 Out Of 10
Guy'
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Not Sure What To Do, Or Where To Start?
Call us to schedule a No Obligation, Free 15 Minute Consultation with Lew or Jeremy.
Toll Free In US 877-297-4608
/ Direct Line 770-443-2852 (M-F, 9AM-5PM, EST)
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