The Ultimate Life Insurance Niche Market...
Where Can You Make The Most Money?
In the past year, we‘ve had hundreds of experienced agents (5
years or more in the business) ask us about our life insurance marketing and sales systems.
They've told us that the life insurance niche market they are in has dried up, and they wanted
to know which of our life insurance systems is working the best, based on today's situation.
Where are agents we work with making the most money?
I told them all of our life insurance systems are working
extremely well, however
before I could recommend anything, I needed them to tell me a little about them
and what’s
going on. ‘Tell me about your situation...’
Their stories were very similar. They all had been selling one
life insurance product in a niche market. For example one was selling final expense polices in
the senior market. Another was selling life insurance in the payroll deduction
market. And, still another was selling mortgage insurance to new homeowners. The bottom
line is that for whatever reason their life insurance market is drying up.
Almost every experienced agent I talk to is looking to move into
an easier or better market. It’s human nature. The grass is always greener in
someone else’s back yard.
However, as the old cliché states, there are acres of diamonds
right in your own backyard, you just have to look for them...
If you've been in the life insurance business five or more years, you have built
a book of business. You have existing clients... and that’s the Ultimate Niche
Market!
The questions now are: How can you help your existing clients?
What do they need? What do they want?
Notice I didn't ask: "What could you sell
your existing clients?"
The idea is just to get an appointment. Give them a good reason
to meet with you.
How about helping them to set-up an education fund for their
children, or grand children? Or, how about helping them to reduce their income
taxes, set-up a tax free retirement fund, create their own family bank, or help them to reduce their debt?
Or maybe you could help them to pay-off their home mortgage
early, increase their life insurance protection, reduce their insurance costs,
or convert some of their term insurance into permanent insurance?
The list of opportunities to help your existing clients is
endless!
Even if your current life insurance niche market seems to be drying up, there is
still plenty of money to be made.
If you want to increase your life insurance appointments, sales and your income,
then start with just 'one' of the above ideas and then run with it for your
existing clients.
After you’ve contacted all your existing clients for one idea,
then you can go to the next idea.
The objective is to eventually get an appointment with everyone
of your existing clients, and then do a complete fact-find to discover what they
really need and want.
The absolute beauty of working with your existing clients is the
more you work with them and help them, the more they'll respect and trust you.
This, in turn, will lead you to more sales, easier sales… and many more
referrals! Along with saving you time and money on your marketing and
prospecting!
How can you help your existing clients?
Jeremy & Alex Villa
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches
Message to Financial Advisors…
You have the choice to be successful, or not to be successful. It's entirely up
to you! You can sit back, do nothing and hope that things will change. Or, you
can take action right now to make things change! What have you done in the last
sixty days to increase your sales? Why not learn the marketing, prospecting,
appointment setting and sales strategies that the leading agents,
advisors and planners on the planet use?
_____________________
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