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Stop Selling... Start Helping People To
'Find The Money' To
'Live Debt Free And Truly Wealthy!'
Featured Article -
How To Double
Your Life Insurance Sales Leads!
Message from Jeremy -
Stop Waiting for The Perfect Time. There isn’t One!
Coaches Corner -
Do You
Need More Sales Leads?
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Featured
Article |
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Dear ~Contact.FirstName~,
Most agents and
advisors make the mistake of just thinking about immediate short-term results,
and fail to plan for the long-term. Here is a idea to help you to double and
triple life insurance sales leads, to make it much easier for you to have
long-term success!
How To Double
Your Life Insurance Sales Leads!
Getting started in the insurance business and succeeding is extremely difficult.
Building your credibility, so you can consistently find and attract the ‘right’
life insurance sales leads, is certainly one of the hardest
parts of this business. Using
direct mail, buying leads, offering seminars and running newspaper ads
are all effective ways to attract life insurance leads to you, but they are also very
expensive and they don't really build your credibility the right away.
What if there was a way to quickly build
your credibility for little or no cost, to make finding life insurance sales
leads, setting appointments and closing sales much easier and more cost
effective?
How much more effective would your direct mail campaigns, seminar invitations and newspaper ads be... if you were already the recognized
expert in your community? Could you double and triple your response rates...
Your Life Insurance Sales Leads?
How much easier would it be to get people to call you and then
set an appointment with you, if the people in your marketplace already knew
about you and understood the value of the services you provide?
How much easier would it be to close life
insurance sales if you were the
respected, trusted financial advisor in your community?
That’s the incredible power of
‘Free Publicity!’
It will take a little work on your part, but getting the
attention of a local reporter is not that difficult. Every day reporters need
new stories to fill magazines, newspapers, radio and television airtime. They
need newsworthy material that will draw a viewer's attention and keep it. If
you have a story with a spin that hasn't been heard before, you can get free
publicity.
Here's a 'step by step' procedure on how to get the attention of
a reporter and get free publicity for your life insurance and financial services
business, to help you find and attract high-quality life insurance sales leads.
Step 1... Find
the Right Media Outlet. Identify your niche (your ideal prospect)
and then find out what media form those prospects watch, read or listen to, then
start watching, reading and listening to those media outlets. You don't want to
send a news article to a men's sporting magazine, if you're dealing with widowed
and single women. Get to know your audience and think of the kinds of stories
they would like to hear or read.
Don't stop your search at your local paper, TV or radio station, the free
newspapers in your area, and the college newspapers or radio stations. Think
about national magazines, newspapers or TV stations. Go online to discover the
different media forms that specialize, like horse lovers, gun buyers, young
parents, and golf addicts. Find the ones that pertain to your best prospects!
Step 2... Write an Interesting Story.
Think in terms of stories, not your product. News media are not about to promote
your product, service or company. They are interested in entertaining or
informing their audience, not
selling for
you. Give them an interesting story. Reporters need an on-going supply of "news"
and if you make it easy for them, they will bite. It is unlikely that your
product or business changes weekly, but if you offer a different angle on a
topic that has been covered before, they are more likely to be interested, than
if you spit out the same PR information as everyone else.
Step 3... Use
Current Events To Draw Attention. Use current events to bring
freshness to a dull topic. If you sell annuities, you could write about how
seniors (or one of your clients) were affected by the down-turn in the stock
market. If you sell health insurance you could write a story about how the new
health insurance laws may affect the small businesses or families in your town.
You don't want to sell product or services. Getting your name in the news and a
link to your website is more important. So pick one item or service from your
business and write a good story with a human element that has an intriguing
beginning, a solid middle and a satisfying end. If you just write about your
product, that's boring. If you write about someone saving their home or business
using your product, that's a story. Think in terms of headlines. Find the story
angle that you could put in a headline. Would it draw attention? If not, keep
thinking.
Step 4... Be Concise
In Your Article. Make a strong compelling case for your "news."
Reporters wade through a lot of information. They have deadlines and aren't
interested in reading through reams of information to find a kernel of good
news. Use bullet points, bold fonts, photos and highlighting to pinpoint the
most important parts of your pitch. Watch the evening news and listen to the
lead-in to news stories. See how they grab the attention of their audience.
"Coming up next, the secret to..." "Stay tuned for the dangers lurking in your
home that you need to know." "The truth about ..." Use these same techniques to
summarize your story idea and make it appealing.
Step 5... Identify
The Reporters.
Once you have identified the media outlets that your
best prospects tune into, and you have thought of a good story to pitch to them,
take note of reporters who specialize in writing stories relating to your
business. You're wasting your time and theirs if you send your publicity pitch
to the social reporter of your local newspaper, when your business relates to
business buy-sell agreements. Don't expect your story to be sent to the right
person. Find out the name of the correct reporter before you send your story.
Step 6... Get A
Correct Contact Address. To get the address of the newspaper, TV or
radio station that you've identified as being a good marketing outlet for your
business, go online. Use a
search engine
to find their web site and click on CONTACT US. Search for your reporter's name.
If it's not there, use the company phone number to call confirm that "John
Smith" is the sports reporter or whatever reporter it is that you are looking
for. Confirm the address as long as you already have them on the phone.
Step 7... Follow-up
With An E-mail or Phone Call. Reporters get busy and are often
distracted. They might put your story on the stack and forget about it. Or maybe
they thought your story wasn't relevant or newsworthy when you sent it, but then
something happens that brings the topic front and center. Call, email or write a
letter to the reporter and remind them of your story. Convince them why it would
be a good idea to cover it now. Be polite and to the point, but if they say no,
accept it and thank them for their time. You want to remain on good terms for
the next news idea you may have.
Whether you realize it or not, you face
competition every day. If you want to make your life insurance sales career a whole lot easier, then
you must stand out in the crowd. You must brand your service and your image...
if you want to double or triple your life insurance sales leads.
___________________________
Do You Want to Double
Your Life Insurance Sales Leads!
In every one of our specialized life
insurance systems, our live
training events, our private ‘Members Only’ web site and our one-on-one
coaching, we focus a lot of time and effort on helping you to get better at
finding and attracting the best life insurance sales leads!
It’s why the new insurance agents we train
are able to consistently earn $15,000 or more per month, within just a few
months of investing in our
Fast Start
Mortgage Insurance Tool Kit™.
It’s the reason why established financial
advisors are able to generate $30,000 or more of life insurance premiums per month,
within a few months of investing in our
Found Money Management™ Tool Kit.
It’s why ‘MDRT’ Top of the Table Producers
and the Financial Advisors, who are serious about this business, are doubling and tripling their production, after attending our
Trusted Advisor Success
Training 2 day, live event!
Jeremy & Alex
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches
_____________________
We are here to help you, please drop us a
comment on our blog or
visit our Facebook page! |
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Don't Miss Out!
Only 2 Days
Left To Register!
Intensive
Training Is The Key To Your Success In 2018! |
With this 2 day 'high impact' training you will learn more about
how to
succeed with selling life insurance & annuities,
than most
advisors will learn in a lifetime!
Learn How To Help Families To "Live Debt Free And Truly
Wealthy!"
Based On The Proven 'Found Money Management™' Concepts!
Using Many Of The Powerful Strategies Found In Circle Of
Wealth, Leap,
Missed Fortune, Infinite Banking, Tax Free Retirement and
more!
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Join
Us In Dallas, Georgia...
Thursday, June 7,
2018 / 8:30 AM - 5:00 PM
Friday, June 8, 2018 /
8:30 AM - 5:00 PM
Registration
$1,250.00
We Will Even Finance It
For You...
$250 Down Payment... Then $250 A Month for
4 Months.
Registration Ends May 23, 2018
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Updates For Our Member's Only Private Site
Insurance
Marketing and Sales Resource Center™ |
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Understanding Retirement Plans
A report put out by Lafayette Life Insurance Company
explaining the different types of work sponsored plans. ((401k,
412(e)(3), SEP IRA etc...)
Are you taking advantage of
the
FREE Client Newsletters in the
Insurance Marketing and Sales Resource Center™? If
not, why not?
Remember... People buy when they are ready to buy, not when you
are ready to sell. So, if you want them to call you when they
are ready, then you must stay in front of them! Using a
monthly client newsletter is the best way to get
those people to call you.
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Don't Miss Out... It's Only 3 Days Away! |
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See How
It's Done...
Fact Find Interview
Dear
~Contact.FirstName~,
Are you not sure how
to run a proper fact-find interview? Do you struggle
with getting people to open up? Have you ever received
the objection, "Why do you need know this?" Are you
unsure what information is important to gather? Do you
run out of things to ask? Does your client get
confused when you try to explain topics?
Join us Thursday,
May 31st
(2:00 pm EST)
For A Special 1 hour Web Training..
Listen and learn while I,
(Jeremy Nason, RFC) and Alex Villa share our secrets on....
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How To Start The Fact-Find Interview -
Getting Permission.
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What You Need To Know To Be Successful.
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3 Role Play Sections - Debt, Retirement and
Life Insurance.
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How To Inject 5 Minute Presentations.
At the end of the call you will receive a full recording
of the event.
Reserve your spot now!
With a small
investment of only $59.00!
Our web training program only allows us to offer 47
spots for this class.
Yours In Success,
Jeremy Nason, RFC
P.S. - Can't attend, that's OKAY! Signup and get the
recording right after it concludes, then watch it when you have
time!
Remember, if you
are a member of the Resource Center. You can sign up
for this webinar for free by clicking the link found at the
top of the
'Welcome' Page.
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Important Message For You... From Jeremy |
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Stop Waiting For
The Perfect Time!
“Don’t wait until everything is
just right. It will never be perfect.
There will always be challenges, obstacles and less than perfect conditions.
So what. Get started now. With each step you take, you will grow stronger
and stronger, more and more skilled, more and more self-confident and more
and more successful.” Mark
Victor Hansen
It’s easy to say, “I will start
when I have more experience, money, time and resources.” However, by
this time next year, you will have even more excuses. It’s a never ending
cycle. And once you get caught in that cycle, it is very difficult, if not
impossible to break free.
Many of the people we talk to, are
living their lives without ever stepping-up and going for it. But, I can
tell, that it is exciting to witness the few rare individuals who dare
themselves, step-up, take the chance... and then succeed beyond the wildest
dreams!
Most of us live with the illusion that
we will always have tomorrow to make changes and step up and out of our
comfort zone. So, we consistently procrastinate until we run out of time and
money.
Unfortunately, we seem to always
default toward following a more comfortable path. Our comfort zone provides
a state of security. Can you understand why it’s so hard move out of our
comfort zone?
You can be as successful as you can
possibly imagine, if you will just dare yourself to step-up and move outside
of your comfort zone... starting right now!
Yours in success,
Jeremy Nason
Trainer, Coach, Mentor
P.S.
What's stopping you from investing today, to
dramatically increase your appointments & your sales?
Not Sure We Can Help You... Or, If Our Services Are
Right
For You...
Then, please give us a call now to schedule a no obligation
Free 15 Minute
Consultation Call, so we can review
your
situation to find the best ways to help you to
immediately
start generating more insurance leads and sales!
Toll Free In US 877-297-4608 / Direct Line
770-443-2852
"Is it worth 15 minutes of your time to see if
we can help you
to take your insurance sales from ordinary to Extraordinary?"
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Specialized, Advanced Marketing And Sales Systems
Discover... the top ten (10) absolute best ways for you
to Find & Attract your 'IDEAL' life insurance
& annuity prospects
...in your local community.
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The Only Life Insurance and Annuity Marketing,
Prospecting, Appointment Setting, Sales Systems And Training Programs...
Recommended
And Endorsed By Over 40 Industry Leaders, Experts and Legends!
Each Of These Systems Come With 3 Months Of
Personal Coaching,
To Help You Tailor The System...
To Make It Just Right For You!
Here is what
these very successful agents and advisors recently had to say about
our training, coaching and support...
"You keep
doing what you’re doing. You’re filling a vital
need in the insurance training industry.
We’re all lucky to have you and your family
serving the industry the way you do."
David H. Kinder,
ChFC® - CA (11 years in the business)
"I am so
grateful for your expertise & your help. Again,
thank you for helping me help so many families!
You guys gave me hope for this business again!
(And hope has a MUCH bigger payout than a
paycheck!) Many thanks,"
Christine Lopez - CA, (12 years in
the business)
"The IPS team
sticks with you, gives you solid training and
advice, helps with client cases, and they really
are there for one main thing: the agent's
success. I encourage everyone I know in this
business to get their services to be
successful." Audrey
Sendrowski - MA (10 years in the
business)
"Lew and
Jeremy, thank you for all of your hard work and
dedication over the years. It has been a great
pleasure working with you and your team over the
past 8 years. You have provided me world class
training and support." "God bless you and the
Insurance Pro Shop! Your Friend,"
Bill Constain,
CFO, RFP - Freedom Wealth Services - FL (34
years in the business)
"Thank
you for all you do and for being so sharing and
kind. It’s rare in these times to find people of
your caliber, who put ethics ahead of profits.
You have my deepest gratitude."
Shaun C. Borden,
Allstate Agency Owner - FL (12 years in the
business)
"I fought
you every step of the way, but you cared enough
to fight back and now I make what most
struggling advisors wish they could make. Thank
you Lew and Jeremy."
Antonio Filippone,
RFC, FMM - IL (21 years in the business) |
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Coaching
Corner |
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Do You Need More Sales
Leads?
Consider for a moment... how
many lead sources, lead generation systems, or seminar systems have you
tried? Please think carefully! Has your appointment setting or sales ratio
dramatically improved using these new leads? I’m not talking about a slight
improvement. Have you seen an improvement of 50% or more in setting
appointments and closing sales using these new leads? My, educated guess
based on experience tells me you haven’t.
Then would you agree, that you should
try a different approach to the problem?
It’s time to start asking more
questions in every phase of the sales process. Whether it’s the initial
contact, during your seminar or in the sales presentation, you need to be
asking more questions to help your prospect to identify the real problem.
Stop trying to persuade your prospect to take action. Start learning about
the prospect's true needs.
Remember... Whether you are
trying to sell your prospect on setting an appointment, or you are trying to
make a sale, you must get the prospect actively and emotionally involved in
the process. You must ask enough of the right questions to help your
prospect to agree that they have a problem and agree that they want your
help to correct the problem. If they don’t believe they have a problem and
that you can help them with a solution, then why should they waste their
precious time meeting with you?
Asking questions is simple, but it is
not easy to master. It takes practice, lots of it, to break the old way we
were taught to sell, which is telling rather than asking.
Jeremy & Alex
'The 9 Out Of 10 Guys'
Marketing and Sales Coaches |
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With
This Specialized Video Sales Skills Training You Can Set Better Appointments and Close
More and Larger Sales...
Just By Learning To Ask
The 'RIGHT' Questions! |
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Now available
on a USB (Flash) Drive!
90 Day, '100%' Money Back Guarantee!
"The
fact-finding, 5-minute presentations, and
2-page presentations are all invaluable!"
"Lew is one
of the most genuinely kind and interested person
in truly helping people I have ever met.
He is
making a real difference in the lives of his
clients and associates in the industry by
teaching
them to get down to the basics of human
communications and needs selling. The fact
finding,
5-minute presentations and 2-page
presentations are all invaluable! I really
appreciate your
helpfulness, philosophy and
ethical, non-greedy approach."
Kevin McKinney, GA
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Insurance Pro Shop,
150 Watson Drive, Dallas, GA 30132
Toll Free In US 877-297-4608
/ Direct Line 770-443-2852
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