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My Top 4 Tips To Making Money Selling Life Insurance.
Let's be honest! Most life
insurance agents fail within the first few years. Making good money selling
life insurance can be a real struggle! Especially, if you are new and just
starting out!
To attract clients and make
money selling life insurance, you must focus on the business part of
insurance sales. It is no longer enough to “have great products” or “a great
idea!” You must be business-wise and learn HOW to increase your PROFITS.
With new insurance agents
starting every day, increasing the competition in your area, it's essential
to think outside the box and differentiate yourself from your competition.
If you are struggling to make
money selling life insurance, then you will most likely recognize yourself
in one or more of the following:
-
Are you WAITING
for people to contact you? (you post product ads on Facebook
or in the newspaper and wait for the phone to ring – nothing
happens).
-
You pay to get
new followers on Facebook in the hope of getting new
potential clients to find you. (Your likes increase, but no
one calls you).
-
You offer low
cost mortgage and final expense products. (nothing happens
or perhaps you get a few annoying clients?)
-
You set up a
blog and a website to showcase your products. (but it
doesn't get the phone to ring either…)
-
You offer a free
report on your web site or Facebook. A few people call you
for your free report, but no one calls you or agrees to an
appointment.
-
You heard that
newsletters are the key to increasing your income, so you set it
up. (but hardly any one calls you.)
-
You buy mortgage
and/or final expense leads, you struggle to set a few
appointments and close a few small life insurance sales.
-
You feel like
giving up, and you begin to think that you are not cut out
for selling life insurance, so you get even less active and
become even less known to potential clients.
It's time to roll up your
business sleeves and do the work.
If you recognize yourself in the
above – do NOT feel like a failure! Going through this is NORMAL. I've been
there, and I have coached plenty of life insurance agents who have been
there. The fact is, if you have never run a business before in
your life, how on earth would you know how to do it effectively?
Instead of beating yourself up,
it's time to roll up your sleeves and get to work. Now all the fun begins –
evolving your creative business mind. It's time to learn new strategies and
gain new powerful knowledge!
Are you ready?
With over 22 years of experience
as an insurance agent and business owner and over 22 years of insurance
marketing and sales training, with some of the best in the world, I will
give you my top 4 tips to making money selling life insurance.
#1 Stop chasing people who
don’t know you!!!
I know this might sound scary – especially if you are an introverted person.
Nevertheless, if you are not willing to talk to the people you know, you
will not succeed! Those who do not ask for the sale, with the people they
know, are the ones that close their business soon after they get started.
But don't worry, you do not have
to be a sleazy sales person! There's no need for a sales pitch! Instead,
have a conversation with the people you know, about the financial problems
they are facing, and what will happen if they keep doing what they are
currently doing. Talk about the benefits they will get from working with
you. Ask them how it will make them FEEL. Help them to understand ALL the
benefits of your service. Explain the process of working with you and show
your passion for what you do. Nothing sells better than passion and
excitement!
TIP: Shift your thinking
from believing that you are an annoying salesperson, to thinking that you
are a helper. Think of ways you can HELP and serve your clients and make
their life better. From that state of mind, it is easier to sell from the
heart.
# 2 Do one thing every day to
promote yourself!
That's right! Do ONE thing every day – no less, no more. Make it your number
one priority – the first thing you do every morning. Use different platforms
for this – online and in your local area.
Do a brainstorm exercise and
write down at least 50 ideas (small and big) on ways to promote yourself in
your community! Use this list every day!
Design a flyer, booklet, or
brochure that tells them about how you are helping people solve their
financial concerns and problems. NOT about your products! Have it in your
briefcase and hand it out to everyone you meet when you are out and about.
TIP: People prefer to
work with people they know or at least have heard of. The more people
know about you and how you can help them, the easier it will be to set an
appointment and make a sale.
#3 Collaborate with
like-minded Businesses!
Create your own active and supportive network with other business owners in
your area and help promote each other.
Make a list of local shops,
hairdressers, spas, nail salons, yoga studios, coffee shops, tax preparers,
and independent P&C agencies – think of places where your dream client will
typically show up.
TIP: When networking ask
yourself what you can do for your network, not what they can do for you. Be
a giver, a supporter and you will benefit from this in the end. Networking
is a long-term investment. When trust has been established, your revenue
will increase.
#4 Learn from the best
Okay, I'm a business geek. I love to investigate and experiment and find new
effective ways to make my business flourish. During my time as a insurance
agent and business owner, I've been lucky to learn from some of the best
insurance sales people and experts in the world. It is crucial to have a
mentor or a support system to help you succeed when you work on your own.
I hope you enjoyed this article
and feel inspired to go out there and actively do something to meet new
amazing clients. Because
it is how you
will make good money selling life insurance!
Yours In Success,
Jeremy Nason
There is a reason why
'Top Producers' are members of our
Insurance Marketing and Sales Resource Center™,
are investing in our
specialized systems, and are attending our
live
training events...
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