The Amazing Secret To Getting A Flood
Of Hot, Qualified Life Insurance Prospects To Call You!
Would you like to learn one of the most remarkable concepts that
you could ever use to generate a consistent flow of hot life insurance prospects and get them
to call you?
The concept is called Joint Venture Marketing.
Note: If you think you already know all about Joint Venture
Marketing, you've tried it and it didn't work for you, then please read
on. The reason it didn't work for you is because you
went about it all wrong!
What Is Joint Venture Marketing?
Joint Venture Marketing is an extremely cost-effective and proven lead generation strategy that
involves developing a relationship with another business or organization that
already has a close relationship with a group of people you want as clients. The
idea is to have the business or organization, with the established relationship,
endorse you and your services to their clients.
Let me explain...
Suppose a friend recommends a movie or a restaurant to you, and
you have a good relationship with that person, then aren't you much more likely
to see that movie, or go to that restaurant.
If they were to go one step further and give you a coupon they
found for 20% off, then wouldn't you be even more willing to take them up on
their suggestion.
That's the idea behind Joint Venture Marketing. You need to align yourself with
other people's client list, and have them recommend you and your services to
their friends and clients.
For example, if you make your living helping seniors in
retirement, then why not go to every business or organization that has seniors
as their clients or members in your area... senior centers, doctors, tax
preparers, attorneys, churches, etc. and see if there are compelling ways to
induce them to offer your services to their clients.
The cost of the sale for you, including advertising or promotion could be as low
as the cost of a postage stamp and a letter. Knowing this, you could
afford to "gift" to their clients something like a free book, a free
consultation worth $150, a free information booklet, or my favorite a free educational
workshop!
Notice how I used the word "gift" and not give. There is a big difference and
it's all psychological.
The word "give" does not seem to communicate as much value as the
word "gift".
Every time you offer to do something nice for another person's
clients, you'll want to make them feel like you are offering to give a special
gift to all of their clients. Because you are!
Why Would Any Business or Organization Agree To This?
You have to help them to see that their clients will be happy to
receive a special free gift from them. Yes, the gift is from them!
This is very important. Even though you are the one actually providing the
"gift", you want their clients to think that the gift is from the business or
organization that they know and trust, and not from you.
This won't cost the business (or organization) anything. Yet they
will look good in the eyes of their clients or members. That's just one
good reason why they will be willing to do this.
You'll want to provide your Joint Venture Partner with a special gift
certificate or an invitation that are printed up exclusively for their clients.
Use your imagination and offer something that does not cost you a lot of money,
but has a high perceived value... like a free book, a free consultation worth
$150, a free information booklet, or again my favorite
is a free educational workshop!
Let your Joint Venture Partner know that they've already spent
the money to acquire their client or member. Then show them how you can help
them to make that investment pay off handsomely if they allow you to mail their
clients (on their letterhead) with their endorsement, promoting a special offer or a gift certificate on your products or services. You agree to pay
for all the postage and printing for what is going to be mailed, so it won't
cost the business or organization any money.
Let Them Know That They Will Benefit In Several Ways:
1. They are getting free advertising to their clients because you will
pay for all the postage and printing. So they are getting their names out
to people that have bought from them before that might buy from them again... If
they are smart enough to allow you to remind their clients of their existence
and let them know they are still in the business. You would be surprised how
many business sell thousands of dollars worth of services to someone and never
contact them again. It's the most ridiculous thing in the world, but this is how
most businesses operate. They are so busy chasing after new customers that they
neglect the ones that have already done business with them before. These people
will do business with them again and again if they would only just remind the
people that they are still in business to service them.
2. It allows your Joint Venture Partner to do something nice
for their customers or members. This is a big benefit of Joint Venture
Marketing- it allows them to offer something of value to their clients and even
if their clients don't avail themselves of the gift or order, it still makes
them look good in the eyes of their clients or members. They appear to have gone
the extra mile by offering a product or service that their clients need anyway.
They did the work for their clients by finding a professional like you. Think
about what we just wrote. Do you think their clients are going to really
know that this entire promotion was created by you? No way. They
perceive the promotion as something the business or organization has done
because they are such good people and really care about their clients or
members.
We will repeat it again, because we want you to use this sentence when you go to
make these offers to your potential partner. You'll want to say- "Even
if your clients don't avail themselves of your offer, you will still look good
and they will remember this generous offer."
These are just a two of the many ways your Joint Venture Partners
will benefit by working with you. We've laid it all out and gone into great
detail about Joint Venture Marketing in our 'Insurance Marketing and Sales Resource Center' and in our
specialized systems.
Keys To Forming Great Joint Venture Partnerships!
Just
finding any business to form a joint venture with doesn't work. It has to
be the right business. And, you have to be the right business for their
clients.
-
You
must be a specialist. You must be able to offer their clients
something unique... Some unique benefits... Why should their clients want to
meet with you?
-
You
must be a professional, creditable, trustworthy and respected.
-
You
must determine who your ideal prospects are for your products or services.
-
You
must find joint venture partners who have your ideal prospects as their
clients.
-
You
must find joint venture partners who are professional, creditable,
trustworthy and respected.
-
Your joint venture partners must see how their clients will benefit by your
services.
-
Your joint venture partners must see how they will personally profit by
partnering with you.
Why
Aren't More Agents Forming Joint Venture Partnerships?
Unfortunately, many agents are too busy working in their business, instead of on
it! Most agents are working very hard just to make a living. They
don't want to take the time, or feel they can't afford to take the time, to find
the right joint venture partner. It's easier to keep on doing what they've
always done.
Or, they are not convinced it will work! Maybe because they haven't had a lot
of success with referrals in the past. Or, they've tried to set up
referral system with someone who could have been a joint venture partner and it
didn't work. So, they don't believe forming a Joint Venture Partnership
will work.
Joint Venture Partnerships Do Work?
I can tell you Joint Venture Partnerships do work, if you approach them the
right way! When I first came into this business, over 36
years ago, most of the top producers I met had built their businesses by forming
joint ventures partnerships. I used them, very effectively, myself when I
was in sales. I talk to agents almost every day who are currently using
them. And, we're using it right now to grow our business…
We started the Insurance Pro Shop from scratch 18 years ago… And, today we are one
of the most respected and trusted agent training and support organizations in
the financial services industry.
Consider, 90% of the new agents coming into the insurance business do not make
it 5 years. And, it's the same for anyone starting a new business… 90% of them
fail!
We can tell you we wouldn't be where we are, if it wasn't for forming joint
venture partnerships!
We'll go one step further and say we wouldn't have
survived our first two years if it wasn't for our joint ventures
partnerships. And, today 40% or more of our business comes from our joint
venture partners.
