Logic Makes People Think… But Emotion Gets People To Buy Insurance!
Dear Friends, Do you want to sell more insurance and annuities… along with your services? Then stop convincing people logically why they should buy your insurance products and services. People buy based on emotions! So get the agent training to use emotion throughout your sales process to get people to buy insurance!
“People buy based on their emotions… And then they justify their decisions based on logic!”
The problem is that most of the training we get is based on learning the facts and numbers of our products (the 
logic). It is how our companies have convinced us of how great their products are. So, we tend to think we need to convince people to buy the same way.
However, you must understand that people buy based on their emotions… NOT on logic!
For example, by only telling people about your product features and growth potential… you will get poor results selling insurance! Those poor results selling insurance are because you have completely missed the emotional side of the decision process.
We are all driven by our feelings. If you want your prospects to remember you, your products, and your services, you must get them emotionally engaged in every part of the insurance sales process!
Emotion is what will get people to buy your ideas and insurance products!
Good Marketers Know Emotion Gets People To Buy Insurance!
Examples of emotion-based sales campaigns are everywhere. Think for a moment, about what is being sold in most marketing campaigns.
Luxury goods target our feelings of self-worth, acceptance, and status in the world. Communication devices excite us by offering a connection to friends, family, and a broader network of people. Athletic brands inspire us by offering adventure and glory through the act of competition. And many other products, such as perfume, cologne, and lingerie, target emotions related to love, relationships, and sexual desires.
As marketers selling insurance, we should focus on the features and benefits of the product. But we must also sell the lifestyle and the feeling! The key is to highlight the emotional response your client will have by using the product. Emotions are what will get people to buy what they want!
As the old saying for sell insurance goes – Sell the sizzle, not the steak!
If you want to achieve the highest emotional response, you should target your prospects through many different senses. For example, think about the colors and shapes on your logo, homepage, or product packaging. How do they make prospects feel? Consider the words and messaging carefully. Are they emotional and engaging? Do your face-to-face interactions give prospects a good feeling about you and your services?
A lot of what drives prospects to act is their emotions. And, this is a good thing. There is nothing manipulative about you helping your prospects get emotionally involved in the insurance sales process. Your products and services are designed to satisfy your prospect’s desires and wants! And like it or not, those desires will always be based largely on their emotions. So if you want to sell more insurance you must use emotions!
Use Emotions To Get People To Buy Insurance!
As salespeople, we must also work to get our clients emotionally engaged… so they will want to set an appointment with us. And we must use emotions so they will want to set better priorities and get them to buy the insurance we recommend! The need is logical! Want is emotional and sells insurance!
That is why you need to ask questions throughout the entire insurance sales process! Ask them questions in your marketing, appointment setting, and fact-finding phase to get people to think about the problems they face now and in the future. Then ask them more questions to get them to think about what will happen… if they don’t take action right now to solve those problems.
What These Top Advisors Say About Using Emotions To Get People To Buy Insurance!
“Lew, I recently purchased your Advanced Fact-Finding Video… I have been on two interviews so far and used the methods you described. It was surprising how the folks opened up. Not only were their defenses totally down, but they actually stated that they liked the low-pressure approach and questioning process to find out what their needs/concerns were… before they were asked to buy anything. In both cases, the customer actually told me what they were going to buy! By the way, I am going to recommend that you contact Allstate’s Financial Specialist Manager, so you can help them with their sales efforts. They have spent a ton of money on similar programs, but in my humble opinion, what you offer is much better. Feel free to drop my name.” Robert Dupuis, Allstate Agency Owner, TX
“Your (insurance sales skills) training has affected the way I sell health insurance. After listening to your training, I went from doing a one-call close on health insurance to doing a fact-finder first. I now start off every new call by saying, “I know we’re here to talk about health insurance, but is there anything, in particular, you wanted to talk about?” I then ask them questions like, “What’s got you in the market for health insurance right now? What do you want your health insurance to do for you? Why is that important?” Etc. I’m finding that closing is 5 times easier than it was before I was doing a fact-finder – not because I’m selling anything different than before. It’s because the clients feel like they’ve been heard and somebody cared.” Joe Mardesich – UT (30+ Years In Financial Services)
You Don’t Have To Go It Alone! We Have Everything You Need To Get People Emotionally Involved So They Buy Insurance!
Whatever the reason is for you not making the sales income you want when closing insurance sales! We will help you to fix it! So where do you want to go from here? Will you be our next agent success story selling insurance? Call us now and we can help you decide which of our marketing and sales skills training and coaching programs is the right one for you to close and larger insurance sales! 877-297-4608
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Using our How To Close ‘9 Out Of 10’™ Insurance Sales Tool Kit you will get 90 days of personal insurance agent training and coaching… with back-office sales support! All from a team training new and experienced insurance agents and advisors for over 40 to become Trusted Advisors! Helping middle-income families to want to solve their problems. It is the best insurance agent sales training… To guarantee you will earn $250K or more per year selling life insurance and annuities! Just like the Industry Legends Ben Feldman, Tom Wolf, John Savage, Van Mueller, and Medhi Fakharzadeh!
First, you will get the best insurance agent sales training to learn what to say (our proven prospecting scripts). And then the probing questions to ask your prospects… So you will set your very best insurance sales appointments.
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What Trusted Advisors Say About Logic Makes People Think… But Emotion Gets People To Buy Insurance!
“Lew, I have been in the insurance and securities industry since 1965. I was a stock/broker and Life Insurance and Annuity Coordinator for E. F. Hutton for the state of North Carolina in 1978. In 1981, I was president of FSC Agency (a large broker dealer in Atlanta). From 1982 to 1987, I was president and founder of Pilot Financial Services, a FINRA broker dealer. I have attended sales training for dozens of large insurance companies. You offer the best client presentation, and marketing and lead generation strategies I have ever seen. Sincerely, Your friend Steve Patterson.” Steve Patterson, RVP at Cherry Financial Partners, Ltd. – NC, (47 years in the business)
“Dear Lew, Jeremy and Alex, I have been in the financial industry since 1988. I have spent tens of thousands of dollars on training, motivation and coaching. The total over the last three decades may be into the hundreds of thousands of dollars. I have been a client of IPS for over 3 years. I have never seen the breath and depth of material that IPS has. They have the right recipe for success. All you have to do is follow it.
If you are going to invest in your career, I know of no better investment in yourself, than establishing a relationship with IPS. Do yourself a favor, develop the courage to change and grow. IPS has incredible information available, but more importantly they care. They will emotionally invest in you and your career. Most importantly they are good people! All The Best, R. Spencer Childs” Spencer Childs – NV (31 years in the business)
Consider… The top agents and advisors we train and coach earn over a million dollars annually selling life insurance, annuities, investments, and their services. While thousands of agents and advisors who earned $30,000 – $50,000 per year, within a year now earn $100,000 – $200,000! And their income keeps growing as they become the Trusted Advisor people want to see! Why! Because when you learn how to help prospects find the money to get all the life insurance they need, the average case is $3,000 – $7,000 in commissions!
IPS Mini-University In Insurance Marketing And Sales
*** Not Sure Where To Start… Logic makes people think, but emotion gets people to buy insurance! ***
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In December 1999, we created the Insurance Marketing and Sales Resource Center because of the serious lack of marketing and sales training for financial professionals. There is a 95% FAILURE rate of new agents entering financial sales and most agents who survive struggle to make a mediocre income. It is because most agents are being taught to sell products – instead of learning how to help middle-income families find the money to get out of debt and save for their future. Our goal is to provide an affordable way for agents to get all the training they need to guarantee they will succeed and earn a superior income by helping middle-income families find the money to save for retirement to “Live Debt-Free And Truly Wealthy”!
Over the past 20-plus years, our family has helped thousands of agents and advisors increase their sales in a few weeks to earn $3,000 – $7,000 per week, $150,000, and more annually! By becoming members of our Insurance Marketing and Sales Resource Center. It is only $39.95 per month and you can cancel anytime. Check it out, because it has detailed insurance marketing strategies to attract the best prospects in your area, with many hours of agent video training. It also has in-depth appointment setting and insurance sales training, with even more agent video training… including the sales appointment scripts, fact-finding questions, and more. We also have live weekly insurance agent training webinars.
We are always here to help and guide you every step of the way to find your best prospects, and set appointments to succeed in selling more life insurance and annuities!
Here Is What Our Members And Experts Say About Our Affordable Insurance Agent Training!
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
I am blessed to have come upon Insurance Pro Shop. Jeremy is a delight and never gets irritated in the slightest and always calls you back. I am very fortunate to have met him at this junction in my life and career. Thank you for giving me the direction and patience I need now.” Neal Merems – CA (34 years in the business)
“Thanks Jeremy! I spent a good three hours reading the material under the membership mini-university (Insurance Marketing and Sales Resource Center) last night and I must say that I learned more last night then I have since entering the business nearly 3 years ago! I think your program will tremendously help my father and I in our business! Thanks,” Bryan Grissum – MO (5 years in the business)
“Just wanted to drop you a quick note about your webinars. Your webinar content has been FANTASTIC! You help to “cut through” to the heart of what’s most important, in order to do an accurate and great job for the client. Sure, you often run past the 1 hour mark, but it’s always been valuable content. IPS always delivers! Everyone who is a student of the life and annuity insurance business needs to hire you to be their teachers for insurance and financial planning. You keep doing what you’re doing. You’re filling a vital need in the insurance training industry. We’re all lucky to have you and your family serving the industry the way you do.” David H. Kinder, ChFC® – CA (11 years in the business)
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When Will Take Control Of Your Life – To Succeed In Selling Insurance!
Stop putting it off! When you can get the insurance marketing systems, sales training, and agent support you need to succeed in insurance sales!
IPS Personalized Client Newsletters – Free Personalization
Do you want a stream of your ideal insurance clients and exclusive leads? Do you want to make it easier to set appointments and close the most life insurance sales? Then make sure that your name and special insurance marketing message of how you are helping middle-income families is out there! So you are always in front of your ideal prospects.
Your client newsletter is critical to staying in touch with prospects, friends, family, and clients. It is also a key to more repeat sales and referrals (exclusive leads) from your current clients. So it is a huge key to you being a successful insurance agent!
Remember, ‘Out Of Sight, Out Of Mind’ is a deadly mistake for advisors. Why would your clients, friends, family, neighbors, or prospects call you when they need your help? Or when they are ready to buy. Since they never hear from you, don’t remember you, or know how you help middle-income families! And, then why would they refer people to you?
Are You Asking Your Clients Enough Insurance Sales Questions? Only $39.95
By Lew Nason, LUTCF, CTA, RFC Retired, And Jeremy Nason RFC, CTA
One of the recurring topics we write about each week… and talk about daily is asking your insurance prospects the right probing questions. And then ask your insurance prospects enough sales questions! That is because asking your prospects the right probing questions is one of, if not the biggest key to your success in selling insurance. Accordingly, agents have asked us for a complete list of probing sales questions to use with their insurance prospects! As a result, we have compiled a list of all of our favorite insurance sales questions. And we put them all into our limited edition e-book… Are You Asking Enough Insurance Sales Questions? In this 24-page guide, you will find our goldmine of probing questions you should ask prospects to set appointments and close insurance sales. More Details! Immediate Download… Order Now!
A huge key to finding and attracting exclusive leads, setting better appointments, closing sales, increasing your income, and successfully selling life insurance annuities and your services is and always will be getting the agent training to ask enough of the right sales questions!
“The key to a life insurance sale is an interview, and the key to an interview is a disturbing question.”
When Will You Learn How To Help Families? So You Will Increase Your Sales And Income Selling Insurance!
Middle American Family’s Guide To – Living Debt-Free And Truly Wealthy!
By Lew Nason, LUTCF, CTA, RFC Retired, And Jeremy Nason RFC, CTA
We urge you to take the time to read our 20-chapter book… Middle American Family Guide To Living Debt-Free And Truly Wealthy! Because we give you complete strategies… To help middle-income families find the money to spend, save, invest, insure, and plan wisely for a secure future! So you can help them “Live Debt-free and Truly Wealthy”! As a result, you will understand our philosophies and techniques by the end of the book. Finally, you will know how you can make a real difference… Helping your family, friends, clients, and neighbors to get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!
Important Question… Are you in this insurance business to make sales? Or are you interested in helping families? Who do you think insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who does their best to help them? When will you decide to make a real difference in people’s lives? The more personal insurance agent training, coaching, and sales support you get to learn how to successfully help families find the money… for a secure financial future. Then the more you will learn how to help yourself and your family! Nothing will change until you decide to take action to make it change!
Learn How To Use Emotion Throughout The Sales Process To Get People To Buy Insurance! So You Will Sell A Lot More Insurance!
The Main Problems With Buying Mortgage Leads!
The Secret To Your Success Selling Life Insurance! Find Your Ideal Prospects!
3 Keys To Success Closing Nine Out Of 10 Insurance Sales!
