Motivation And Insurance Agent Sales Quotes By Insurance Industry Leaders & Legends Ben Feldman, Albert Gray, And Lew Nason!
What follows are what we believe to be the best Motivation and Insurance Sales Quotes from 3 of the most influential insurance agents, industry leaders, and Legends – Ben Feldman, Albert Gray, and Lew Nason. Do you want to succeed when selling life insurance, annuities, and your services no matter what happens out there? Then you will want to follow the advice (motivation quotes) from past and present insurance agents, industry leaders, and legends! Here are three of the most important insurance agent motivation sales success quotes, based on what is happening right now!
“Learn how to sell during hard times. So you can sell at any time.” Ben Feldman
“Successful people are driven by the desire for pleasing RESULTS, whereas failures are driven by the desire for pleasing METHODS.” Albert Gray
“If You Want To Succeed In Insurance Sales, Then Stop Selling Products! Instead, Help People To Find A Solution To Their Problems!” Lew Nason
Let’s start with these motivational quotes from Ben Feldman, one of the most famous and recognized insurance agents and industry sales legends!
Ben Feldman ‘Motivation & Insurance Agent Sales Quotes’ For Clients
Ben Feldman Motivation & Insurance Agent Sales Quotes… for Life Insurance
“The basic purpose of life insurance is to create cash… Nothing more or nothing less… Everything else confuses and complicates.”
“Life insurance is time. The time a man might not have. If he needs time, then he needs life insurance.”
“Life Insurance is the only tool that takes pennies and then guarantees dollars.”
“Life insurance is nothing but money. You don’t need more life insurance, but you do need more money.”
“Every man has problems that only life insurance can solve. In the young man’s case, the problem is to create cash; for the older man, to conserve it.”
“Term insurance is temporary, but your problem is permanent.”
“The insurance you do not own will never assure your success.”
“Trade it in for ‘any-pay life’ – stop when you wish… And then own what you have paid for!”
“The insurance you own may well mean the ultimate success of your financial plan.”
“If you live it is money saved. Only if you die is it life insurance.”
“Do you know anyone who has a lease on life? It isn’t a question of if; it’s a question of when.”
“You know, a man’s life is the most precious thing in the world, isn’t it? So isn’t it odd that a man will insure everything but his life?”
Ben Feldman Motivation & Insurance Agent Sales Quotes… on Solving Problems
“You’ll have the same problems when I walk out, as you had when I walked in… unless you let me take your problems with me.”
“It takes a smart person to make money. But it takes a genius to keep it. Uncle Sam has a first mortgage on everything you earn and own.”
“People spend lifetimes locking money away. And, then at their death, someone has to step in and unlock it. Oftentimes for only pennies on the dollar.”
“When you walk out, then the money walks in”
“You are already broke and don’t even know it.”
“No one ever died with too much money.”
“Put me on your payroll. Then the day you walk out, I’ll walk in and pay your bills.”
“You’ve got a problem. Part of what you own isn’t yours. It belongs to Uncle Sam. May I show you how much belongs to Uncle Sam?”
“We help you keep together what you’ve worked so hard to put together.”
“I have money for sale… At a discount! You’ll need this someday to pay your taxes.”
“May I present an idea that has been very valuable to a lot of people?”
“If you can’t put away three percent now, then how are you doing to find one hundred percent later?”
“If you make money the politicians will always be eager and ready to take it. So try to protect yourself from them.”
“In this country, the federal government has a mortgage on everything you own and they can take anything from you whenever they decide to target you. You must try to protect yourself.”
“Doing something costs something. Doing nothing costs something. And, quite often, doing nothing costs a lot more!”
When will you learn… (Insurance Industry Legend) Ben Feldman’s Secret To Earning A Million Or More Selling Life Insurance?
When Will You Learn How To Help People? So You Will Sell Life Insurance Like Industry Legend Ben Feldman?
Ben Feldman ‘Motivation & Insurance Sales Quotes’ For Agents & Advisors
“Read! The study never stops because publications never stop coming in. It’s read and study, and then think about what you’re studying. Take it apart and put it together. Ask ‘why?’ And then know the answers.”
“The biggest asset you have is your earning capacity, and that depends entirely on your attitude.”
“Fundamentals are right down to earth. One fundamental is that you have to make calls. Nothing happens until you make a call, it’s that fundamental!”
“Always be advancing to the next step to your sale.”
“Your value depends on what you make of yourself. So, make the most of yourself for that is all there is of you.”
“You need a passion to excel.”
“Don’t be afraid to show your compassion.”
“Blend your work and your passion.”
“You haven’t done anything wrong. You just haven’t done anything, and that’s what’s wrong.”
Ben Feldman Motivation & Insurance Agent Sales Quotes… on Work
“The further you go, the faster you’ll go… because you will be thinking bigger.”
“You miss every sale that you do not try for.”
“Sell during hard times, so you can sell at any time.”
“If you’ve got a problem, then make it a procedure. Then it won’t be a problem anymore.”
“Perfection comes from practice.”
“Work hard. Think big. Listen well.”
Ben Feldman Motivation & Insurance Agent Sales Quotes… on Belief
“If I don’t buy it, then I can’t sell it.”
“Your most important sale is when you sell yourself.”
“Most people buy not because they believe. But because the salesperson believes.”
“Show that you love your product, clients, company, and your work, and your sales will be consistent.”
Ben Feldman Motivation & Insurance Agent Sales Quotes… on Goals
“Goals aren’t enough, you also need goals plus deadlines.”
“Your goals should be big enough to get you excited and your deadlines should make you move faster.”
“Your goals are not much good without deadlines for each! Together they can make you tremendous!”
“Be goal-focused.”
Ben Feldman Motivation & Insurance Agent Sales Quotes… on Marketing
“You need the intestinal fortitude to cold call. Perceptions change over time. Intestinal fortitude works. So prospect.”
“The worst salesperson on earth sells as well as the unknown person. You don’t want to be another unknown agent.”
“Get constant favorable attention where you sell.”
“Get well known in your market area as the person who helps others to help themselves.”
“Look for an approach that will harness the buyer’s best interest.”
“Everyone deserves your help.”
“Never give up on anyone.”
Ben Feldman Motivation & Insurance Agent Sales Quotes… on Life Insurance
“If people understood what life insurance does, then we wouldn’t need salesmen to sell it. People would come knocking on the door. But they don’t understand.”
“Don’t sell life insurance. Sell what life insurance can do.”
“Make sure the policy or portfolio policies accomplish what is wanted by and for the beneficiaries.”
“Your prospect doesn’t get excited first. You must get excited first.”
Ben Feldman Motivation & Insurance Agent Sales Quotes… on the Sales Interview
“The key to your sale is your interview.”
“Grab attention with client-specific solutions.”
“The key to a sale in an interview, and the key to an interview is a disturbing question.”
“The key to an interview is a disturbing or enlightening question.”
Ben Feldman Motivation & Insurance Agent Sales Quotes… on Getting Past The Gatekeeper
“I rarely use the telephone because he may not want to see me. I have a better chance of seeing the man I want to see if I do go. Besides, switchboard girls and secretaries have become very good. They’ve learned to take you apart. ‘Who? Why? What for? What company?’ You don’t always get by, so I seldom call on the phone. I’d rather go.”
“On calls, I just walk right in… and my first barrier is usually the switchboard operator or the receptionist. On the phone, a switchboard operator can stop me dead. But face to face, the odds are I’ll get by. And when I go, I may leave something with her. Do you know what it is? It’s a pair of little golden slippers. She doesn’t know what they are until I’ve left and she’s opened the box. Then I usually get a thank you note. From that time on, I get in.”
“I’m very frank, very open. I just say I want to meet her boss, whatever his name might be. (And you’d better know his name.) The receptionist ordinarily announces me, but if it’s a cold call, then the odds are he doesn’t want to see me. I get thrown out of more places!”
“There are many ways of saying, ‘No.’ He probably won’t see me the first time. But, that isn’t so bad. Why? Because I’m coming back. And when I come back I’m no longer a stranger! I’ve been here before!”
“…If I call once or twice more, and if the answer is still ‘No,’ she’ll probably begin to feel sorry for me. Now she’s on my team. She’ll do her best to open the door for me. Particularly if she feels I’d be helping her boss. You’ve got to have disturbing things to say to the receptionist that will make her boss want to see you. Just as you have disturbing things to say to the boss himself.”
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When will you follow the ‘Top Producers’ to be a successful agent or advisor selling life insurance to new prospects?
Let’s keep this simple. Most agents (90%) struggle to earn a decent net income after expenses. They take the easy way and follow what the herd does – buying insurance leads, buying the next hot sales system, software, etc. They are spending thousands of dollars each year.
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Consider… The top agents and advisors we train and coach earn over a million dollars annually selling life insurance, annuities, investments, and their services. While thousands of agents and advisors who earned $30,000 – $50,000 per year, within a year now earn $100,000 – $200,000! And their income keeps growing as they become the Trusted Advisor people want to see! Why! Because when you learn how to help prospects find the money to get all the life insurance they need, the average case is $3,000 – $7,000 in commissions!
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In December 1999, we created the Insurance Marketing and Sales Resource Center because of the serious lack of marketing and sales training for financial professionals. There is a 95% FAILURE rate of new agents entering financial sales and most agents who survive struggle to make a mediocre income. It is because most agents are being taught to sell products – instead of learning how to help middle-income families find the money to get out of debt and save for their future. Our goal is to provide an affordable way for agents to get all the training they need to guarantee they will succeed and earn a superior income by helping middle-income families find the money to save for retirement to “Live Debt-Free And Truly Wealthy”!
Over the past 20-plus years, our family has helped thousands of agents and advisors increase their sales in a few weeks to earn $3,000 – $7,000 per week, $150,000, and more annually! By becoming members of our Insurance Marketing and Sales Resource Center. It is only $39.95 per month and you can cancel anytime. Check it out, because it has detailed insurance marketing strategies to attract the best prospects in your area, with many hours of agent video training. It also has in-depth appointment setting and insurance sales training, with even more agent video training… including the sales appointment scripts, fact-finding questions, and more. We also have live weekly insurance agent training webinars.
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“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
I am blessed to have come upon Insurance Pro Shop. Jeremy is a delight and never gets irritated in the slightest and always calls you back. I am very fortunate to have met him at this junction in my life and career. Thank you for giving me the direction and patience I need now.” Neal Merems – CA (34 years in the business)
“Thanks Jeremy! I spent a good three hours reading the material under the membership mini-university (Insurance Marketing and Sales Resource Center) last night and I must say that I learned more last night then I have since entering the business nearly 3 years ago! I think your program will tremendously help my father and I in our business! Thanks,” Bryan Grissum – MO (5 years in the business)
“Just wanted to drop you a quick note about your webinars. Your webinar content has been FANTASTIC! You help to “cut through” to the heart of what’s most important, in order to do an accurate and great job for the client. Sure, you often run past the 1 hour mark, but it’s always been valuable content. IPS always delivers! Everyone who is a student of the life and annuity insurance business needs to hire you to be their teachers for insurance and financial planning. You keep doing what you’re doing. You’re filling a vital need in the insurance training industry. We’re all lucky to have you and your family serving the industry the way you do.” David H. Kinder, ChFC® – CA (11 years in the business)
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Albert Gray ‘Motivation & Insurance Success Quotes’ For Agents and Advisors
Gray found that success did not depend on hard work, good fortune, or the gift of developing relationships, though all of those are important. The one thing more important than all the others was that… “Successful people develop the habit of putting first things first. So, they identify their priorities; they commit themselves to keeping them… And then they organize their lives around them.”
“The Common Denominator Of Success… the secret of success of every man who has ever been successful… lies in the fact that he formed the habit of doing things that failures don’t like to do.”
“Successful people are driven by the desire for pleasing RESULTS, whereas failures are driven by the desire for pleasing METHODS.”
“Successful men are influenced by the desire for pleasing results. Failures are influenced by the desire for pleasing methods and are inclined to be satisfied with such results as can be obtained by doing things they like to do.”
Albert Gray ‘Motivation & Insurance Agent Sales Quotes’
“It is easier to adjust to the hardships of a poor living than it is to adjust to making a better one”
“Men form habits, and habits form futures… you are the kind of man you are because you have formed the habit of being that kind of man”
“The common denominator of success is the willingness to form the habit of doing the things that others do not want to do.”
“The successful are motivated by results, while failures are motivated only by the desire for pleasing methods.”
“If you do not consciously form good habits, then you will unconsciously form poor ones.”
“Every person who has ever been successful through the ages formed the habit of doing things that failures don’t like to do. Successful people don’t necessarily like doing those things either, but their dislike takes a back seat to the strength of their purpose.”
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When Will You Learn to Ask Questions Like The Insurance Industry Legends? So You Will Sell Life Insurance Like The Insurance Industry Legends?
Lew Nason ‘Motivation & Insurance Sales Success Quotes’ For Agents and Advisors
Lew Nason and his family have trained, coached, and supported insurance agents and financial advisors for over 40 years. Your success selling life insurance and annuities is about you helping middle-income families find the money to “Live Debt Free And Truly Wealthy”!
“If You Want To Succeed In Insurance Sales, Then Stop Selling Products! Instead, Help People To Find A Solution To Their Problems!”
“You can achieve everything you want in life. It starts with faith and a belief in yourself, followed by action. All things are possible for those who believe!”
“No Matter How Busy You May Think You Are… You Must Find Time To Continually Study Your Craft… Or You Will Surrender Yourself To Mediocrity!”
“Nothing has changed in the insurance industry. Because people still have the same financial concerns. The only difference is they are more skeptical today and are looking for real help, instead of a pushy salesperson.”
Lew Nason Motivation & Insurance Agent Sales Quotes… Learning
“Knowledge Is Power, But Only If It Is Followed By Action!”
“Having The Right Tools Isn’t Enough. You Also Need To Learn How To Use Them. But, To Learn Faster, You’ll Need Someone To Show You How!”
“The Main Reason So Many Advisors Struggle In Insurance Sales, Isn’t From A Lack Of Qualified Leads. It Is From Their Inability To Turn Those Leads Into An Appointment, Let Alone A Sale! ”
Lew Nason Motivation & Insurance Agent Sales Quotes… Sales Tips
“The Key To A Successful Sales Appointment Is Asking Disturbing Questions!”
“Top Advisors understand that the purpose of a sale is to make them a client. While most advisors think that the purpose of a client is to make a sale. Which one makes more money and survives long-term?”
“Most agents are jumping in too soon with their products. If you want to close more sales, then ask questions and discuss the client’s problems in detail, before offering any solutions.”
Lew Nason Motivation & Insurance Agent Sales Quotes… Marketing Tips
“A huge reason so many agents struggle today is that they are trying to find the very few people who want to buy insurance right now. If you want to make your career much easier, then find the people who need insurance. And then help them to want it now!”
“If You Want To Succeed Today, Then You Must Become The Respected, Trusted Advisor People Want To See… Instead Of The Dreaded Insurance Agent People Want To Avoid!”
“You Must Consistently Stay In Front Of Your Family, Friends, Clients, and Prospects… So When They Need Help, You Are The First Person They Think Of!”
“Out of Sight, Out Of Mind Is A Deadly Mistake For Anyone In Insurance Sales”
“People Buy When They Are Ready To Buy, Not When You Are Ready To Sell. So, If You Want To Make A Sale When They Are Ready… Then You Must Be Constantly In Front Of Them.”
“Learn how to sell in a bad economy, so you can sell in any economy.”
Lew Nason Motivation & Insurance Agent Sales Quotes… Referrals
“The key to getting your existing clients to give you referrals… is to make yourself referable! And then use a system that makes it extremely fun and easy for them to give you referrals.”
“If you have been in the insurance business for at least six months, you should get most of your new business from referrals!”
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Important Question… Are you in this insurance business just to make sales? Or are you interested in helping middle-income families? Who do you think your insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who does their best to help them? When will you decide to make a real difference in people’s lives? The more insurance agent marketing and sales training, coaching, sales support, ideas, strategies, and programs you get to learn how to help middle-income families… Then the more you will learn to help yourself and your family! Nothing will change until you decide to take action to make it change!
It Is Up To You To Learn The Insurance Agent Motivation And Sales Quotes From Industry Legends Ben Feldman, Albert Gray, And Lew Nason!
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What Makes These Motivational Life Insurance Quotes So Powerful for Agents Today?
Selling life insurance, annuities, or financial services requires more than product knowledge—it requires mindset. That’s why motivational life insurance quotes from industry legends like Ben Feldman, Albert Gray, and Lew Nason continue to guide successful agents. Their words offer practical direction for selling in tough markets, building trust, and focusing on what clients truly need. Below is a clear, structured breakdown designed to support agents who want to strengthen their sales approach and stay centered on client-focused solutions.
How Do Motivational Quotes About Life Insurance Shape a Stronger Sales Mindset?
The heart of every successful agent’s strategy is the ability to think clearly during challenging times. These motivational quotes about life insurance serve as reminders that selling isn’t about pressure—it’s about purpose. Here are key takeaways drawn from the wisdom of Feldman, Gray, and Nason, rewritten in a practical, conversational style:
1. Selling During Hard Times Builds Lifelong Skill
Ben Feldman stressed that if you learn to sell in difficult markets, you can sell in any market. It’s a mindset built on consistency, preparation, and confidence.
2. Focus on Results—Not Just Methods
Albert Gray highlighted that successful people are driven by meaningful outcomes. Methods matter, but they shouldn’t distract you from serving clients well and staying committed to your goals.
3. Your Job Is to Solve Problems, Not Push Products
Lew Nason’s core message is simple: when you help people understand their problems, the solutions naturally lead them to the right insurance coverage. Clients respond to clarity, not complexity.
Why These Lessons Still Matter for Insurance Agents
Today’s insurance landscape can feel crowded and competitive. These teachings remind agents that success comes from fundamentals, such as:
- Listening first to understand what clients truly need
- Asking meaningful questions that reveal financial concerns
- Building belief—in the product, in the process, and in yourself
- Maintaining a learning mindset through ongoing study and practice
Feldman especially emphasized that attitude and education are central to long-term growth. Every call, conversation, and appointment becomes easier when you build a foundation of knowledge and confidence.
What Agents Can Apply Immediately
Here are a few direct, actionable reminders inspired by these legends:
- Stay committed to making calls—your pipeline depends on it
- Keep your energy and belief high; clients feel your conviction
- Focus discussions on what life insurance does, not just what it is
- Use questions to guide clients toward understanding their financial risks
- Keep refining your craft through reading, training, and practice
Why Insurance Pro Shop, LLC Leans on These Principles
These quotes aren’t just motivational—they reflect a system of thinking that has shaped generations of top-producing agents. Insurance Pro Shop, LLC continues to teach these principles because they help agents gain clarity, communicate value, and build trust with every client.
By embracing the lessons behind these motivational life insurance quotes, every agent—new or experienced—can sharpen their skills, strengthen their mindset, and guide clients toward life-changing financial protection.
