Persistence and Agent Training - The Keys To Successfully Selling Life Insurance!

Dear friends, Here are two great stories about persistence from Sandy Schussel... a member of our Expert Advisory Board, our coach, and our dear friend. Do you want to be an agent of success selling life insurance like the Legends? Then please read on about persistence and more insurance agent training to help families!

Persistence Means Trying MORE Than Once…

Sandy SchusselPeter is a top financial advisor with annual earnings approaching seven figures. He is a consummate professional devoted to his target market: the “average” American who wants the advice usually reserved for so-called “high net worth” clients.

There is nothing about Peter that suggests “salesman”. His look is “regular guy”. Peter dresses as his target market might hope for him to dress: in an off-the-rack blazer and slacks, sometimes spiffed up with a very conservative tie. He drives his Altima to sales appointments and keeps his Mercedes in his garage for weekend outings with his wife. He talks with authority, but plainly, and with only gentle urging for them to do the right thing.  And he helps clients make important life decisions over coffee and cake.

I once asked Peter to visit a workshop I was running for young financial professionals so that he could share his words of wisdom.

“How have you become an agent success selling life insurance?” one starry-eyed advisor asked him.

Peter’s instant, one-word response was: “Persistence.”

“I know it sounds too simple,” he elaborated, “But that’s it.”

“I’m not smarter than anyone else, I just persist. I had the same problems you were having in the beginning. If you’re doing the right activities, you just can’t give up when things aren’t going right. Each person you talk with has connections to other people who could use your help, and if you treat them right, then they’ll want those people to work with you, too. You can’t give up just because you have setbacks.”

Similarly, Calvin Coolidge is attributed with having said:

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race.”


Persistence Means Trying Something More Than Once!

Last year, I worked briefly with Ken, an attorney, helping him to grow his practice.

His target market was small businesses, and among the potential marketing strategies I suggested he could use to get more clients… would be for him to host seminars.

“I tried seminars awhile ago,” he told me, “And they just don’t seem to work for me.”

“Well… How many times did you try them?” I asked him.

“Just once,” he responded, “And it was terrible.”

“And you never tried again?” I asked.

“No…Why would I?” he responded.

Like Ken, most of us give up on a solid plan or strategy way too soon. Choose a path you believe will work and then try it several times–hundreds of times if necessary. If you choose to do seminars, then choose to do at least a few–learning as you go what works and what won’t. And, if your target requires you to “cold call” other businesses as part of your marketing mix, then plan on a certain number of calls every day for several weeks. While again gauging what works and what won’t.

If what you’re doing isn’t working, then try to figure out why, tweak it, and try again. Once you find something that works well, then make it part of your regular activities–a system. If you can’t make a certain activity work, then move on to something else.

I love to help people get what they want by holding them accountable to stick to the strategies they’re willing to try… that means, more than once. Agent success training in selling life insurance is more than one great effort. I encourage you to keep REACHING…

By Sandy Schussel


More About Persistence and Agent Training To Be A Success Selling Life Insurance!

There are two keys to being a success! So you will be an agent success when selling life insurance… persistence and agent training.

You should never make an initial contact… if you don’t have plans to follow up. Here is an example:

An agent made several unsuccessful attempts to reach the owner of a large car dealership through his secretary. So, he mailed him a tax-free dollar to get his attention. And then he called on the owner a few days later. The owner came out and gave him back his dollar, saying “Thanks Jack, but no thanks.  I’m all set.  But, I admire your persistence.”

The agent went back to his office and wrote him another note that said: “This morning, when you gave me back my business expense, tax-deductible dollar-which cost me only 70 cents – I made a 30 percent profit!  Enclosed you’ll find another one.  I’ll be by tomorrow to pick it up! – unless you’ll give me 15 minutes!!”  It worked, and as a result, he got the appointment!

“Every person who has ever been successful through the ages formed the habit of doing things that failures don’t like to do. Successful people don’t necessarily like doing those things either, but their dislike takes a back seat to the strength of their purpose.”  Albert Gray

Here is what Bill had to say about our agent success training and support to sell more life insurance and annuities!

Bill Constain Highly Recommends Our Life Insurance and Annuity Agent Training Programs, Our Sales Skills and Advanced Fact-finding Training and Our specialized Insurance Marketing and Sales Systems“Lew and Jeremy, thank you for all of your hard work and dedication over the years. It has been a great pleasure working with you and your team over the past 8 years. You have provided me world class training and support. You have helped me immensely with my newsletters, booklets, PowerPoint presentations, and so much more. The masterminding in the live classes is priceless. Recently I did a seminar with the PowerPoint you helped me customize. I created over $80,000 in commissions from that one seminar and business keeps rolling in.

The Found Money Management™ program that you teach goes hand in hand with what I do. We help clients to dramatically improve their financial situation. Thanks again for all you do. God bless you and the Insurance Pro Shop! Your Friend,” Bill Constain, CFO, RFP – Freedom Wealth Services – FL (34 years in the business)

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Finally, The Best Agent Success Training, And Coaching To Learn How To Help People Find The Money To Close More And Larger Sales Selling Cash-Value Life Insurance… Recommended and Endorsed By Over 40 Industry Experts, Leaders, and Legends!

Do you want to be an agent of success selling life insurance like the Legends? Then please read on about persistence and more insurance agent training to help families!


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In December 1999, we created the Insurance Marketing and Sales Resource Center because of the serious lack of marketing and sales training for financial professionals. There is a 95% FAILURE rate of new agents entering financial sales and most agents who survive struggle to make a mediocre income. It is because most agents are being taught to sell products – instead of learning how to help middle-income families find the money to get out of debt and save for their future. Our goal is to provide an affordable way for agents to get all the training they need to guarantee they will succeed and earn a superior income by helping middle-income families find the money to save for retirement to “Live Debt-Free And Truly Wealthy”! 

Jeremy & Lew NasonOver the past 20-plus years, our family has helped thousands of agents and advisors increase their sales in a few weeks to earn $3,000 – $7,000 per week, $150,000, and more annually! By becoming members of our Insurance Marketing and Sales Resource Center. It is only $39.95  per month and you can cancel anytime. Check it out, because it has detailed insurance marketing strategies to attract the best prospects in your area, with many hours of agent video training. It also has in-depth appointment setting and insurance sales training, with even more agent video training… including the sales appointment scripts, fact-finding questions, and more. We also have live weekly insurance agent training webinars.

We are always here to help and guide you every step of the way to find your best prospects, and set appointments to succeed in selling more life insurance and annuities!

Here Is What Our Members And Experts Say About Our Affordable Insurance Agent Training!

Neal Merems – CA (34 years in the business)“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.

I am blessed to have come upon Insurance Pro Shop. Jeremy is a delight and never gets irritated in the slightest and always calls you back. I am very fortunate to have met him at this junction in my life and career. Thank you for giving me the direction and patience I need now.” Neal Merems – CA (34 years in the business)

“Thanks Jeremy! I spent a good three hours reading the material under the membership mini-university (Insurance Marketing and Sales Resource Centerlast night and I must say that I learned more last night then I have since entering the business nearly 3 years ago! I think your program will tremendously help my father and I in our business! Thanks,” Bryan Grissum – MO (5 years in the business)

David H. Kinder, ChFC® - CA  (11 years in the business)Just wanted to drop you a quick note about your webinars. Your webinar content has been FANTASTIC! You help to “cut through” to the heart of what’s most important, in order to do an accurate and great job for the client. Sure, you often run past the 1 hour mark, but it’s always been valuable content. IPS always delivers! Everyone who is a student of the life and annuity insurance business needs to hire you to be their teachers for insurance and financial planning. You keep doing what you’re doing. You’re filling a vital need in the insurance training industry. We’re all lucky to have you and your family serving the industry the way you do.” David H. Kinder, ChFC® – CA  (11 years in the business)

Ric Komarek, RFC® - CA (7 years in the business)“Will, thank you so much for adding the Trusted Advisor videos to the Private Member site. (Insurance Marketing and Sales Resource Center) I have watched the videos several times so far. Please continue to add great videos like those to the Private Member site. Best, RicRic Komarek, RFC® – CA (7 years in the business)

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Finally, Affordable Insurance Agent Training, Coaching, and Support To Help Middle-Income Families Find The Money To Get Out Of Debt And Save For The Future!  Recommended By Over 40 Industry Experts!

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Are you a seasoned financial advisor, a new insurance agent, or a P&C agent? You need training and coaching to learn these critical and fundamental insurance marketing, exclusive leads, and sales strategies right now! They are not an option if you want to be a Trusted Advisor and be ultra-successful in insurance sales.

This training is how you will learn to send a “special marketing message” about how you help middle-income families Find The Money for a secure financial future! Following our program you will easily attract exclusive insurance leads/prospects in your community! NO more leads to buy! No more traveling all over your county and state. Save time and thousands of dollars each year!

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Call Jeremy NasonThis is just the start of the life insurance marketing and sales agent training, courses, tools, strategies, and videos you will also get… When you decide to be an elite member of our IPS private life insurance marketing strategies and sales training website.

INCLUDES… 4 Live Hour Long Weekly Insurance Agent Coaching Webinars each month – Live Group Coaching – Case Design Classes – with Insurance Marketing, Prospecting, And Sales Training Tips and Strategies! You will have immediate access to all of our Past Live Insurance Agent Coaching Webinars!

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Persistence And Training 2 Keys To Agent Success Selling Life Insurance!

When will you get the life insurance marketing and sales strategies, tips, tools, training, coaching, and support agents need to… help families? So you can help them find the money to spend, save, invest, insure, and plan wisely for the future! So that they can Live Debt Free and Truly Wealthy”? Do you want to get the agent training to be a success selling life insurance like the Legends? Then it takes persistence!

We are here and want to help you to succeed in selling life insurance and annuities. Give us a call today so we can review your situation – 877-297-4608! There is no cost or obligation.

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Trusted Advisor Success Program - Agent Success Selling Life InsuranceOur Trusted Advisor Success Program (Life insurance marketing and agent training success system for selling insurance)! This is about you learning how to help middle-income families (people) find the money to Live Debt-Free And Truly Wealthy! It is about you helping families (people) find the money… To get all the cash-value life insurance they need to protect their families. While you help them find the money… To save for a tax-free retirement, save for college, create a family bank, and more! Using your cash-value IUL, whole life insurance, and annuities!

Using our agent life insurance marketing and selling success program… You will get Personal Life Insurance Agent Success Training, Coaching, and Back-office Selling Support! All from a team of coaches who for over 40 years have been training agents and advisors… to be Trusted Advisors (and Persistence)! Helping families (people) find the money to secure their future. It is the best agent success training to guarantee you will earn $250k or more per year, selling IUL, whole life insurance, and annuities!

First, you will get the best agent success marketing training… to find and attract your best life insurance sales leads/prospects. Then you will get our proven scripts and the right questions to ask your insurance prospects… to set great life insurance sales appointments.

Next, you will get the best agent fact-finding success training for selling life insurance. You will learn to ask prospects the right questions. We will show you how to help families see and want to solve their money problems. We will also show you how to help families (people) find the money… So they can buy the life insurance they need right now!

Then you will get the agent success training you need to sell life insurance. You will learn how to help families (people) find the money to take immediate action!

Finally, you will get agent success training to learn the best sales presentations to sell life insurance! So you will be an agent success… selling and closing 9 out of 10 IUL, whole life insurance, and annuity sales. So you will earn $100K, $200K, or more per year and be a success selling life insurance like the Top Agents.

It is the best marketing, appointment setting, sales system, and success training for agents and advisors selling life insurance. It is how you will learn to help families find the money… To start closing more and larger life insurance sales today! 

You Will Master The Keys To MARKETING To Find Your Best Life Insurance Prospects And Success Selling Life Insurance!

Inside our agent success training program, you will find the best marketing plans and sales strategies for selling life insurance! You will learn the best ways to use… Joint Ventures; Educational Workshops and Seminars; Booklets and Free Reports; Referred Leads; Social Media; Client Newsletters; Annual Reviews;  and more… With all the sales tools, appointment scripts, and more. Now you can find and attract your best life insurance prospects, set your best sales appointments, and be a success in selling life insurance like the Legendary Agents! Because your ‘specialized marketing message’ to everyone is… How you help families (people) find the money to Live Debt-Free and Truly Wealthy!

INCLUDES… The best marketing, agent training, coaching, and support to be a success in selling life insurance! It is everything agents need to Help People find the money to use all the HOT Sales Concepts… Infinite Banking. Missed Fortune, Circle Of Wealth, Tax-Free Retirement, and more… To sell IUL, whole life, and annuities! Because they are all a part of our Trusted Advisor Success Program. Now you can help every family (people) find the money to secure their future – not just the wealthy!

Includes Our Found Money Management™ Tool KitLife insurance marketing, appointment setting, and agent training success system for selling life insurance,
With Our How To Close 9 Out Of 10 Insurance Sales – Life Insurance Appointment, Sales System, And Agent Success Training Videos,
With 90 Days of Personal Life Insurance Agent Success Training, Coaching, and Back-office Selling Support Worth $2,097!
Also Membership to Our IPS Private Site at $39.95 per month after the first month!

When will you get the insurance agent tools, success training, and sales support to help families? So you can succeed in selling life insurance just like the Legendary Agents?


IPS Personalized Client Newsletters – Free Personalization

Do you want a stream of your ideal insurance clients and exclusive leads? Do you want to make it easier for you to set appointments and close the most life insurance sales? Then make sure that your name and special insurance marketing message about how you help middle-income families is out there! So you are always in front of your ideal prospects.

Your client newsletter is critical to staying in touch with prospects, friends, family, and clients. It is also a key to more repeat sales and referrals (exclusive leads) from your current clients. So it is a huge key to you being a successful insurance agent!

Remember, ‘Out Of Sight, Out Of Mind’ is a deadly mistake for advisors. Why would your clients, friends, family, neighbors, or prospects call you when they need your help? Or when they are ready to buy. Since they never hear from you, don’t remember you, or know how you help middle-income families! And, then why would they refer people to you?


Are You Asking Your Clients Enough Insurance Sales Questions? Only $39.95
Asking Your Insurance Clients Enough Questions, To Set The Best Sales Appointments, To Close More Sales By Lewis Nason And Jeremy Nason

One of the recurring topics we write about each week… and talk about daily is asking your insurance clients the right sales questions. And then ask your insurance clients enough sales questions! That is because asking your clients questions is one of, if not the biggest key to your success in insurance sales. Accordingly, agents have asked us for a complete list of probing sales questions to use with their insurance clients! As a result, we have compiled a list of all of our favorite insurance sales questions. And we put them all into our limited edition e-book… Are You Asking Enough Insurance Sales Questions?  In this 24-page guide, you will find our goldmine of sales questions you should ask your insurance clients to set appointments and close sales.  More Details! Immediate Download…  Order Now!

A huge agent success key to attracting high-quality sales leads/prospects, setting better appointments, closing sales, and increasing your income selling life insurance is and always will be asking enough questions!

“The key to a life insurance sale is an interview, and the key to an interview is a disturbing question.”


Middle American Family's Guide To Living Debt-Free And Truly Wealthy! Help People To Find The Money!

When Will You Read Our Full-Length Book? Build Your Life Insurance Sales Career By Learning How To Help People!

Middle American Family’s Guide To: Living Debt Free And Truly Wealthy!

We urge you to take the time to read our 20-chapter book… “Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you the complete strategies, on how you can help middle-income families find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them “Live Debt-Free and Truly Wealthy”! As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement and will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!


Important Question… Are you in this insurance business to make sales? Or are you interested in helping families? Who do you think insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who does their best to help them? When will you decide to make a real difference in people’s lives? The more personal insurance agent training, coaching, and sales support you get to learn how to successfully help families find the money for a secure financial future. Then the more you will learn how to help yourself and your family! Nothing will change until you decide to take action to make it change!


When Will Take The Steps To Get The Training To Be A Success Selling Life Insurance… Like the Legendary Agents?

Insurance Agent Marketing And Sales Training Videos… Trusted Advisor Success Training™

How We Train New Agents To Get Off To A Fast Start Selling Life Insurance!

Call Us For A Free 15 Minute Consultation - 877-297-4608. Get The Best Advice For Your Career Selling Insurance! How To Make More Money Selling Final Expense Insurance! Mistakes that most agents make!

Recommended By The Members Of The IARFC - Persistence and Agent Training... The Key To Successfully Selling Life Insurance!