|
|
|
|
|
'Stop Missing The Easy Sales'
"Stay In Front Of Friends, Neighbors and Clients,
So When They're Ready To Buy, You're There."
Have you ever called a friend, neighbor or client and have them tell you; "I just bought a $100,000 annuity" or "I just bought a $1,000,000 life policy" from the agency down the street? "I didn't know you …"
How many times has it happened to you? Worse yet, how many times has it happened to you and you didn't know it? How many easy sales have you lost? And, let's not think about the commissions. Don't you just hate it?
Everyday, your friends, neighbors, relatives and even some of your clients are buying the same products and services you're selling. But, they're not buying them from you. Oooouch!
Think about it. Why are these people going to your competitor? Is it because they don't know you're in the business? Or, if you're still in the business. Because they never hear from you. Maybe the agent just happened to call them at the right time. Or, maybe they called the agent with a question. Whatever the reason is, it boils down to:
You Weren't The First One They Thought Of
When They Were Ready To Buy!
Isn't it time you did something about it? But what can you do?
You can start by making sure they all know who you are, what you do and you are the one they should be talking to. But, how?
Start, by sending them all a monthly newsletter…
"Why A Newsletter?"
There is no question, people prefer to do business with people they know and trust. And, assuming you're trustworthy, that should be you.
By sending a newsletter to your friends, relatives, neighbors, and clients, you are reminding them of what you do (or in some cases who you are) in a very non threatening way. It's non threatening, because there's no pressure to buy anything. You're also demonstrating your expertise in the best possible way; building more trust, confidence and credibility. You're showing them, you know what you're talking about, without you're needing to make a grand claim to your professional expertise. It's strictly a win-win combination.
Remember later, when you're ready to call these people for appointments, they'll be more receptive to your approach.
And, when they have a question or need something, who do you want them to call? The stranger down the street?
Start showing your friends, relatives, neighbor and clients, you care about them. Let them know that you're still in the business. Send them a monthly newsletter, today. And stop losing the easy sales...
© 2005 by Lew Nason, RFC, All rights reserved
Lew Nason has been helping agents to achieve long-term success in insurance sales for over two decades. His unique perspective, on how to truly help clients, has enabled scores of agents reach the top levels of their profession. Visit his web site at www.insuranceproshop.com or call him toll free @ 877-297-4608.
|
|
|
|
|
|
