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Most of the letters being sent by agents are 'blow your own horn letters'. They tell the prospect a lot about the agent and the company or products. Prospect doesn't care about that stuff. What they want to know is about 'What's In It For Me'. 'How will I benefit?'
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The Knock 'em Dead Sales Letter System
How to Cross-Sell Your Clients by Email
Create a Sales Letter Overview
The most valuable single sheet of paper in all of direct marketing is a strong sales letter. Sending a good letter can create 40 percent to 50 percent more sales than just mailing a brochure.
What are The Keys To Making Your Sales Letter Work
Using A Grabber
Sample Knock 'em Dead Sales Letters w/ Grabbers
10 Things To Include That Will Drive Your Direct Mail Response Through The Ceiling!
------------------------------------
Proven Sales Letters
Senior Letter - Life Saver Grabber
Boomer Letter - Million Dollar Grabber
The Double Grabber Insurance Sales Letter
The Assumptive Letter - w/ sample
The Straightforward New-Customer Letter - w/sample
NEW Mortgage Early Pay-Off Sales Letter
NEW The Endorsement Sales Letter
NEW Business Owners - Grabber Letter May 3, 2002
NEW The Congratulations Letter
--------------------------------
P&C Sales Letters
The Double Grabber P&C Insurance Sales Letter
That Got a 60% Appointment Rate
New P&C Letter - Review Of Coverage
New P&C Letter - Scheduled Personal Property
'Information Booklets For Clients'
"Living Debt Free & Truly Wealthy"
Pre-retiree booklet, designed to educate your clients about outside the box strategies used in the Found Money Management™ System.
"The Truth About Long-Term Care"
Gives your prospects all the facts about the pending long-term care crisis and why they should consider Long Term Care Insurance.
"Survival In A Declining Market"
Address the current problem of what to do about recouping their losses in a down market. Sells annuities.
"Worry Free Retirement"
Addresses the senior's income concerns. Sells the annuity 'Split Funding' and 'Laddering' concept.
"10 Secrets Your Banker Doesn't Want You To Know"
Contrasts the difference between a CD and annuity. Turns CDs into an Annuity sale.
"How To Become A Millionaire"
Puts you in front of pre-retirees to get them to save money for their future. Sells annuities & Cash Value Life Insurance etc.
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Endorsements From Respected Financial Leaders & Advocates
"Lew Nason, RFC, FMM, of Dallas, GA, is emerging as the marketing consultant most in demand today for insurance agents and financial planners. There is a good reason why he is called 'The nine-out-of- ten guy!'"
Forrest Wallace Cato, RFC, RFMA, CRR, CPC,
Editor-In-Chief Financial Services Advisor®
"Lew Nason, RFC, FMM, is a highly respected, proven and admired practice building coach. He has been particularly effective in guiding financial services advisors to increased effectiveness and higher sales."
Edwin P. Morrow, CLU, ChFC, CFP, CEP, RFC,
Chairman & CEO of the IARFC / Publisher The IARFC Register®
"If there is a better or more effective sales trainer than Lew Nason I am not aware of who it could be! Nason is one of the few who provides a good image among the many so-called gurus. I know Nason doesn't like the word 'guru' so I will not call him one. He is the one sales trainer I know who tracks the results of those who apply his techniques and practices."
Mickey Greenfield, JD, Ph.D. Long Term Care® Newsletter
More Endorsements
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Insurance Pro Shop
Helping Agents and Advisors create endless streams of new, repeat and referral business…
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Here's How To Contact Us: M-F, 9 AM to 5 PM, EST
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Toll Free: 877-297-4608
Phone: 770-443-2852
Fax: 800-901-6837
Email: Click Link Below (24/7)
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-Contact Us-
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Insurance Pro Shop
150 Watson Drive
Dallas, GA, 30132
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Copyright © 2006 Insurance Pro Shop All Rights Reserved
All guest articles © their respective authors
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