Satisfy The Client’s Primary Needs To Sell More Annuities And Life Insurance!

Dear Friends, Do you want to sell more life insurance and annuities? Do you want to close annuity and life insurance sales with just about everyone you meet? Then you must identify and satisfy your client’s primary needs first. You will want to find their most pressing primary need and then satisfy the need to make them a client. But you must make sure you satisfy the right need. Because some needs are a lot more important than others!

According to Maslow’s Hierarchy of Needs, certain needs take precedence over other needs. One of the main reasons why agents struggle with selling annuities and life insurance is they make the mistake of trying to satisfy a need they found.. before their client has satisfied their primary needs!

The first two needs are the client’s primary needs you must satisfy first…

First, there are physiological needs. These are biological needs. They consist of the needs for food, water, shelter, and clothing. They are the strongest of all the needs! Because if a person were deprived of all their needs – Then these physiological needs would come first in the person’s search for satisfaction.

Second, are their safety and security needs. After all the ‘physiological needs are met, then people want security and protection for their families. In adults, this set of needs is to have a home in a safe neighborhood, with job security, a nest egg, a good retirement plan, insurance, and so on.

Then There Are The Secondary Needs You Will Want To Satisfy Later For Your Clients…

Third, are the needs for love, affection, and belonging. Only after all the ‘physiological needs’ and ‘safety’ and security needs are met… Will most people seek belonging, friendship, and love?

Fourth, is the need for esteem. People need to be respected as an individual. When these needs are satisfied. Then people feel self-confident and valuable as a person in the world. When these needs are frustrated. Then the person feels inferior, weak, helpless, and worthless.

Fifth is the self-actualization needs. People need to feel complete and valid in all aspects of themselves.  They need to feel confident in being themselves. Maslow describes self-actualization as a person’s need to be and do that which the person was “born to do.” “A musician must make music, an artist must paint, and a poet must write.”

Only when the preceding classes of needs are satisfied will the next set of needs become important and dominant! People will not feel the second need until the demands of the first have been satisfied, nor the third until the second has been satisfied, and so on.

Accordingly, if you want to find people who want to take action right now. Then you must address one of their strongest immediate ‘physiological needs’… (Food, water, shelter, and clothing.) So by helping them get the life insurance they need… You are also satisfying one or more of your client’s primary ‘safety and security needs!’

Here Is What Mike Has To Say About Our Sales Training To Sell More Annuities And Life Insurance!

“I believe EVERYONE should buy your fact-finding DVDs at a minimum. This is the foundation for working with a potential client, asking questions in order to get them to realize they have problems (some that they may not know about previously), understand those problems simply, and how you can help their problems with simple solutions without discussing the product. I now know when I exit my initial meeting if I did a good job of asking questions and getting the potential client to buy into concepts. If I didn’t do a good job, I know what I need to work on as well.

Just by getting down to the fundamentals, I have added two clients in the past two weeks with over $25k in annual life premium + $100k-200k rollover funds. This is not even discussing the other appointments I have set in the next two weeks. I have been recommending you to other agents I know who are having similar issues. Thanks, Lew and Jeremy! You guys are great!” Mike Spence, President of Wealth Building Methods, LLC – MN (8 years in the business)

Start Here To Learn How To Satisfy Your Client’s Primary Needs To Sell More Life Insurance and annuities!

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You will also receive 4 Live Hour Coaching Webinars each month Live Group Coaching, Case Design Class, & Insurance Marketing & Sales Strategies Training… with immediate access to all of our Past Coaching Webinars! You will finally learn how to ask the right questions. So you can set the best sales appointments. And then how you can help families. So that you will sell much more life insurance and annuities right now!

Do You Want Real Help To Sell More Annuities And Life Insurance Today?

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