Critical Advice, Ideas, And Views On Success Selling Life Insurance by Van Mueller

Critical Advice, Ideas, And Views On Success Selling Life Insurance by Van Mueller

IPS Weekly Sales Success Tips - Ideas And Views On Selling Life Insurance by Van Mueller

9/14/2022… Lew and I had the great pleasure of listening to and then meeting Van Mueller (pronounced Miller) 25 years ago at an insurance company sales conference. Van Mueller shared his sales approach to help middle-income families to understand the problems they face! How well does his sales approach work to sell life insurance? In 2017 he was able to sell more than 800 life insurance policies! While only working eight months out of the year. Van Mueller states, “If I can do it, anyone can.”

May 2021 Newsletter – Ideas And Views On Selling Life Insurance by Van Mueller

Van Mueller - Ideas And Views On Selling Life InsuranceThere is increasing volatility in all markets. Stocks, bonds, mutual funds, real estate, commodities, digital currencies, etc. are seeing ever-increasing amounts of volatility. That volatility is creating more UNCERTAINTY for our customers. We must all remember that we can replace that uncertainty in our customers’ lives not just with products and strategies, but with encouragement.

We can listen to understand and sometimes help our customers to understand the challenges and opportunities they face. It is such an important time for all of us in this industry to be at our best. We can help our customers succeed when many other entities like the government and Wall Street and the banks are contributing to our customers’ financial failures.

We must all remember that we can replace that uncertainty in our customers’ lives not just with products and strategies, but with encouragement. Van Mueller

Please don’t ever forget who you are and what you do! You do not sell life insurance, long-term care insurance, or investments. If that’s what you think you do, you are not doing your job. We Inspire People To Take Action!

Americans do not truly understand the challenges they are about to face. Not only can we help middle-income families face these challenges, but we can also help turn them into opportunities.

Telling Is Not Selling Life Insurance

I would also like to share with you a realization I just arrived at recently. You would think as much as I talk about asking questions that I would have realized this sooner, but I didn’t. I believe many of you are sabotaging your own life insurance sales without realizing or even understanding why.

Let me explain: If you are telling people anything in sales, I feel it is a mistake. If you tell someone something and it is mathematically and scientifically correct; if GOD comes down from the heavens and verifies that what you are saying is correct… Half of the people in our country would still not believe you. Our country has become so polarized that even science and math are discarded as inaccurate if the person hearing the information believes it to be incorrect. Therefore, in most scenarios, you are eliminating half your prospects when you are telling people something.

You will never know what one thing you said that caused your prospect to not want to go further with you. Many times, you have to walk away from situations where you were the perfect advisor for them. You had the appropriate product and they still didn’t proceed with you as their agent. It only needs to be one small thing they disagreed with. And they will eliminate you as their agent. When you tell people things in our polarized society, you are probably eliminating half your prospects.

If you want to sell more life insurance… stop telling people anything!

When you tell people things in our polarized society, you are probably eliminating half your prospects. Van Mueller

Asking Questions To Sell Life Insurance

However, when you ask questions of your prospects and clients, they offer THEIR opinions. By the way, don’t get too personal, too early. If you ask for only their opinions, they will always be willing to offer that information. So, don’t ask them directly if they lost any money or if they like insurance or annuities… Or how much money you have. You haven’t earned the right to be personal yet. However, do ask for their opinions. They will tell you everything. Here’s a secret; their opinions will most likely reveal their personal information. The difference is they will be giving it, instead of you asking for it. Let’s get back to ONLY asking questions. You will eliminate no one. The only ones they will be able to argue with will be their own opinions. That is highly unlikely.

Asking Questions works because they are non-adversarial. They allow the customer to reason out for themselves why what they are currently doing might not be appropriate for their ultimate goals. The only one who can ever really change your customers’ minds is your customer. The questions you ask help them go through a process of discovery that many times will inspire them to change their mind to a strategy that will achieve their ultimate goal. Questions, questions, questions. That is the secret sauce. If you catch yourself telling a customer something, you’re probably making a mistake, aren’t you?

Please remember this information. Telling people information probably eliminates half your customers. Why? Customers love to share their opinions with ANYONE. Including insurance and financial advisors who are interested enough to ask for those opinions. Please don’t take this information lightly. It Works!! If you could dramatically change your career, for the better, in just 30 days by converting everything to questions, would you do it? Isn’t that the question we all need to answer to be a success in selling life insurance?

To sell more life insurance ask for their opinions!

Customers love to share their opinions with ANYONE, including insurance and financial advisors who are interested enough to ask for those opinions. Please don’t take this information lightly. Van Mueller

Advice On Selling Life Insurance

Does Van Mueller’s advice, views, and ideas on selling life insurance sound familiar? When will you decide to help middle-income families to understand the challenges they are about to face? When will you help middle-income families to get the cash-value life insurance they need to protect their families? While you help middle-income families to save for a tax-free retirement, save for college, create a family bank, etc.! As Van Mueller says you do not sell life insurance, long-term care insurance, or investments. If that’s what you think you do, you are not doing your job. We Inspire and Help middle-income families To Take Action!

As Van Mueller says your success in selling life insurance will be based on how much you inspire and help middle-income families to take action!


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First, we will show you how to find your best life insurance and annuity leads/prospects. So you will set great sales appointments.

Then we will show you how to help middle-income families see and want to solve their money problems. We will also show you how you can help your clients and prospects to find the money so that they can take action right now! 

Then we will show you the best ways for you to present your solutions to your clients and prospects to close 9 out of 10 sales. So that you will earn $250K, or more this year selling life insurance and annuities like Van Mueller and the Legends.

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When Will You Get The Best Agent Insurance Marketing and Prospecting Strategies You Need To Attract Families to You?

Inside our Trusted Advisor Success Program, you will find all the best insurance marketing plans, prospecting strategies, and ideas laid out for you! You will learn the best ways for you to use Joint Ventures; Educational Workshops and Seminars; Booklets and Free Reports; Referred Leads; Social Media; Client Newsletters; Annual Reviews;  and more – with all the tools, scripts, and more. Now you can find your best prospects, set your best sales appointments, and sell more life insurance! Because your ‘special message’ to everyone will be all about how you help middle-income families to find the money to Live Debt Free and Truly Wealthy!

You will also get the best marketing, training, and support to sell life insurance using all the HOT Sales Concepts… Wealth In Motion, Infinite Banking. Missed Fortune, Circle Of Wealth, Wealth Beyond Wall Street, Tax-Free Retirement, and more… Because they are part of our Trusted Advisor Success Program. Now you can middle-income families – not just the wealthy!


When Will You Read Our Full-Length Book? So You Learn How To Really Help Middle-Income Families?

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Middle American Family’s Guide To Living Debt-Free And Truly Wealthy!

We urge you to take the time to read our 20 Chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you the complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them to “Live Debt Free and Truly Wealthy”! As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference… By helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! And you will sell more and larger life insurance policies! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!


Get The Best Ideas And Views On Selling Life Insurance From Van Mueller And Our Industry Legends!

Why Everyone Needs Insurance: Things You Need to Know!

Huge Keys To Long-Term Success In Insurance Sales – So You Set Better Appointments and Close Larger Sales!

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Recommended By The Members Of The IARFC - Ideas And Views On Selling Life Insurance by Van Mueller

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