4 ‘CRITICAL’ Strategies For You To Close More Cash-Value Life Insurance Sales!

Helping Others -  Buy whole life and indexed universal life insurance!Dear Friends, Do you want to learn the critical strategies you need to close a lot more cash-value life insurance sales (whole life and indexed universal life insurance)? Do you want to learn the simple strategies that would make it a lot easier for you to set great life insurance sales appointments? And then do you want the proven strategies to make it a lot easier for you to close more cash-value life insurance sales?

I know that everyone says that they can “help you to make a million dollars from home… closing cash-value life insurance sales in your underwear!” And that they have a “magic formula” to make it happen! However, there is no “magic formula“, or whatever! These 4 critical strategies for closing cash-value life insurance sales are the fundamentals, known and used by the actual top producers in our industry.

The great part is these 4 critical strategies for closing more life insurance sales are easy for you to learn and use…

  1. Telling Is NOT Selling! You Must Get People To Sell Themselves!
  2. People Buy Based On Emotion, And They Justify Their Decision Based On Logic!
  3. People Need Help To FIND THE MONEY So They Can Take Action Now!
  4. You Must Keep The Sale Simple And Logical!

These critical 4 strategies for closing more life insurance sales are why the top producers that we work with earn over a million dollars per year selling insurance, annuities, investments, and their services. Then thousands of agents and advisors who were earning $30,000 – $50,000 per year… within a year now earn $100,000 – $200,000 closing life insurance sales! Why! Because when you learn how to help people to find the money to get what they need and want the average case is $3,000 – $7,000 in commissions!

Imagine, if you help people to find the money, so you close just one cash-value life insurance sale per week of $3,000… then you will earn over $150,000 of commissions per year (whole life and indexed universal life insurance)!

Yes, you can close more cash-value life insurance sales, just like all of the agents below! Because we have laid it all out for you in great detail! And it is simple… if you will take it one step at a time!

“Learn What’s Not Working And Why!” 

The ‘WRONG’ Strategy for Closing Cash-Value Life Insurance Sales (whole life and Indexed universal life insurance)…

The first thing you need to understand is what most agents and advisors are doing wrong! And why they do not close a lot of their cash-value life insurance sales?

The vast majority of agents and advisors out there who are selling cash-value life insurance (whole life and indexed universal life insurance), buy Internet leads, and mortgage leads, send out sales letters, term flyers, cold calling, etc.! They try to identify those few people who want to buy life insurance… right now! And when they do find and meet with a prospect who wants to buy life insurance protection for their family. Then they will jump right in and try to convince their prospect why they should buy cash-value life insurance… instead of term insurance.

First, they will tell the prospect about how much money they will save when they buy cash-value life insurance (whole life and indexed universal life insurance) now… While they are young! And while the premiums are low! Then they will talk about the merits of owning, instead of renting their life insurance.

Next, they will explain how they will get all of their premiums back, with interest! So, that they can use the money to fund college for their children. Or they will have more money when they retire.

And, they will explain how their money will grow tax-deferred. Then how they can use their money tax-free… in retirement, without any IRS penalties?

Next, they will try to convince their prospect that they will need life insurance in their retirement years! And that term insurance will not be there when they need it most!

All of the things they are telling their prospects are true and logical reasons why they should own cash-value life insurance.

But, in the majority of the cases, the agent or advisor is lucky if they can close and walk out with a term life insurance sale! Let alone close a sale for cash-value life insurance. Why?

Is that what you do? Do you push your whole life and indexed universal life insurance products, before you help people to see they have a problem?

Then There Are The Agents…

Then, there are those agents that will spend $5,000 or more on an advanced sales strategy for selling cash value life insurance (whole life and indexed universal life insurance)! A cash-value life insurance sales strategy like Missed Fortune, Infinite Banking, LEAP, College Funding, or Pension Max. Their objective is to find and attract people who want to hear more about these exciting new concepts! So, they can set a life insurance sales appointment and close a large sale.

Or, they will spend hundreds each month to send out their books and free reports. And, then they will spend even more money to run ads in the newspaper or offer a dinner seminar.

Once they do set a life insurance sales appointment with someone who wants to know more! Then they will explain… or use software to show the prospect how great the sales concept is! And how much better off they will be. The concepts they present are terrific, and they do work. Yet most agents are lucky if they are closing a cash-value life insurance sale with 10% – 20% of the people they meet with. Why? 

The reason both of these groups of agents struggle with closing cash-value life insurance sales (whole life and indexed universal life insurance)… is they are telling the prospect how great the product and idea are! And then logically why they should buy life insurance? Is that you? There is a much better way!

The First Critical Strategy For Closing Cash-Value Life Insurance Sales!

“Telling Is Not Selling!” 

The problem is that… if you immediately tell the prospect about your exciting new product or idea, then they will be very skeptical. Why? Because when you jump right in and talk about your hot, new product and sales idea… Then you just convinced them that you are just another salesperson… who wants to close a life insurance sales sale! 

If you want to close more cash-value life insurance sales (whole life and indexed universal life insurance) to most of the people that you meet, then you have to get your prospects… to ‘tell themselves why it is important! Why it works! Why they should take action, now? And, that is about you asking your prospects the right questions! So, that you will have a real conversation with them… BEFORE you tell them about your life insurance product or sales strategy.

The first proven strategy for closing life insurance sales is for you to ask the RIGHT questions before you talk about your products or ideas! Ask Questions like

“How much life insurance do you want?” “How did you come up with that amount?” “If you purchase term insurance now, how old will you be when it ends?” “How long do you want to have life insurance?” “How much will you have spent on life insurance during those years?” Etc.

You need to ask those questions because you want your client to conclude that they have a problem. Then you can help them to see that your product or idea is the best solution to fix their problem. But, even then many people will not take action. Why!

The Second Critical Strategy For Closing More Cash-Value Life Insurance Sales!

“People Buy Based On Emotion, And They Justify Their Decision Based On Logic!”

Do you want more people to buy life insurance (whole life and indexed universal life insurance) from you? Then you must get them emotionally involved! People buy for many reasons, but they all boil down to avoiding pain or gaining pleasure. Which are emotions. And the biggest emotion is to avoid pain!

If you want to get people emotionally involved… then you must ask them the right questions. So that they will see and understand the problems they face now and in the future. The more emotionally involved they are, the more they will want to solve their problems… So they can eliminate their pain, or gain pleasure… Then the more likely they are to take action!

This proven strategy for closing life insurance sales is for you to ask more questions like

“If you or your wife weren’t here tomorrow, what would happen?” “How much income would your family lose?” “Could your family keep your home?” “How do you feel about that?” Etc.

“Are you planning to pay for your children’s college education?” “What college would you like them to attend?” “What do you think it will cost each year?” “How much have you saved so far?” “How do you feel about that?” Etc.

“How much income would you like to have at retirement?” “What would you like to do?” “Where would you like to go?” “How many years do you think you’ll be retired?” Etc.

Now, even if you do a great job of getting them emotionally involved… some people still will not buy life insurance. Why!

The Third Critical Strategy For Closing More Cash-Value Life Insurance Sales!

“You Must Help People To Find The Money!”

The next proven strategy for closing more life insurance sales is you need to help peoplefind the money!’

Would you agree that none of us has any extra money? All of us spend everything we earn. So, it does not matter how good your program is! If your prospect has to sacrifice something in their life to get it, then they are not going to do it! However, there are very few people who do not waste money in some areas of their lives. Your job… if you want to close a cash value life insurance sale then help people to want to set better priorities! So that they will want to Find the Money to fund those priorities.

You will want to ask them questions like…“Is what you spend that money on… more important than protecting your family? Is it more important than saving for your child’s education… Or your retirement?

Even, if you help people to find the money, some people still won’t buy it! Why!

The Fourth Critical Strategy For Closing More Cash-Value Life Insurance Sales!

“You Must Keep The Sale Simple And Logical!”

The final proven strategy for closing more life insurance sales is for you to keep the sales presentation simple and logical!

Remember, people buy based on emotions. And then they justify their decision based on logic! So if you confuse them at all! Give them too much information! Ask them to make too many decisions! Or you try to solve all of their problems at once! Then you will have a lot of trouble closing the life insurance sale!

And, if you use a 25 to 50-page sales report! Or use sales software! You will lose more life insurance sales than you will close. Because you will make their decision to buy too complicated… and too confusing.

People want to know what the bottom line is. So, if you want to make it easy for you to close the cash-value life insurance sale, then you must use a simple two-page summary! You will want to highlight the result of the program that you recommend… when compared to what they already do.

Summary… It Is All About You Learning To Help Families! 

Every Top Producer knows that if you want to be successful in closing cash-value life insurance sales (whole life and indexed universal life insurance) it is NOT about you, or your credentials! And it is not about your products. Or the amount of money they will have in the future.

It is all about you asking the right questions to help people so they see and truly understand the financial problems that they face.

Then, it is asking more questions to get them emotionally involved and help them avoid pain or gain pleasure. So, you answer their biggest question “What’s In It For Me and My Family?”

The next part to be successful in closing cash-value life insurance sales is for you to help them find the money to take action!

The final part of being successful in closing cash-value life insurance sales is for you to keep the sale simple and logical!

These four critical, but simple strategies for closing cash-value life insurance sales are why the people we work with can attract their best prospects! So, they set more and better sales appointments.  It is why they are successful in closing 9 out of 10 life insurance sales, and they get a lot more referrals!

These simple critical strategies for closing cash-value life insurance sales are why they earn $250,000, $500,000, or more per year, while they work 40 hours or less per week!

Is that what you want?

Here Is The Proof That Our Critical Strategies For Closing Cash-Value Life Insurance Sales Work!

Here is more proof that you too can easily make $250,000 or more per year! When you help people to find the money for cash-value life insurance (whole life and indexed universal life insurance). And you keep the sales presentation simple and logical!

Our life production is up almost 100% over last year & I believe it will double again!

Richard M. Highly Recommends Our whole life and index universal life insurance and Annuity Agent Training Programs, Our Sales Skills and Advanced Fact-finding Training and Our specialized Insurance Marketing and Sales Systems“Dear Lew; As you are aware I have been in the industry for 39 years and am a consistent MDRT ‘Top of the Table’ qualifier. I have spoken at MDRT, and at several major companies top producer meetings. In 2000 I went from being an Agency Development General Agent to a Personal Producer. The transition was challenging, but it worked. The one thing I lost along the way was the focus on life insurance sales. I tried several refresher programs and was able to modestly upgrade life production. Then I found your company.

Eventually, I purchased several of your programs including Found Money Management™ and How to Close 9 out of 10™. The material is excellent and I have spent many hours reviewing it. This year our life production is up almost 100% over last year and I believe it will double again. Thanks for your personal consulting time, the programs and most of all your sincere belief in the good work you and your company are doing.” Richard M. CLU, ChFC, RFC, CEP,  (39 years in business)

Our Specialized Life Insurance Marketing, Leads, And Sales System For Closing Cash-Value Life Insurance Sales…With 90 Days Of Personal Agent Training, Coaching, And Sales Support!

Trusted Advisor Success Program™!

Includes Our Found Money Management™ Tool Kit (Life insurance marketing and sales system),
With Our How To Close 9 Out Of 10 Insurance Sales
Sales Training System And Videos,

Trusted Advisor Success Program (whole life and index universal life insurance)Our Trusted Advisor Success Program is about you helping middle-income families find the money to Live Debt Free And Truly Wealthy! So you help families to get all the life insurance they need to protect their families. While they save for a tax-free income, save for college, create a family bank, etc. (Using cash value life insurance!)

Using our critical life insurance marketing and sales strategies… You will get 90 days of personal insurance agent training and coaching… with back-office sales support! All from a team of coaches for over 40 years who have been training agents and advisors… to be Trusted Advisors! Helping families (people) find the money to secure their future. It is the best agent sales training to close a lot more cash-value life insurance sales (whole life and indexed universal life insurance) – to guarantee you will earn $250k or more per year… selling IUL, whole life insurance, and annuities!

First, we will show you how to find and attract your best life insurance leads. So you set great sales appointments.

Then we will show you how to do a complete client fact-find to help families identify and want to solve their problems.

We will also show you how you can help families find the money! So that they can take action right now! Then we will show you the best ways for you to present your ideas. So that you will close more life insurance and annuity sales and take your career to extraordinary heights to sell like the legends!

Critical life insurance marketing strategies

Inside our Trusted Advisor Success Program, you will find all the best life insurance marketing strategies laid out for you… in a step-by-step process! Using booklets and free reports, joint ventures, educational workshops, seminars, and more – with all the tools, scripts, invitations, PowerPoints, and more. So you can set your best life insurance sales appointments with qualified prospects! Because your ‘special message’ to people will be all about how you help middle-income families find the money to spend, save, invest, insure, and plan wisely for the future! So they can Live Debt Free and Truly Wealthy!

You will also learn how to use all the HOT Sales Concepts to close more cash-value life insurance sales (whole life and indexed universal life insurance)… Wealth In Motion, Infinite Banking. Missed Fortune, Circle Of Wealth, Wealth Beyond Wall Street, Tax-Free Retirement, etc… All combined into Our Superior Found Money Management Strategy designed to help average people, not just the wealthy!

Here Is More Proof That Our Critical Strategies For Closing More Life Insurance Sales Work!

“we led the region in IPS and Production Credit and qualified for Century Club.”

Shawn Borden Highly Recommends Our Life Insurance and Annuity Agent Training Programs, Our Sales Skills and Advanced Fact-finding Training and Our specialized Insurance Marketing and Sales Systems“Dear Lew & Jeremy, I want to thank you from the bottom of my heart for all of your help. I took your systems in life insurance and annuities and achieved top producer status. My agency was appointed as a premier financial services office for Allstate and we led the region in IPS and Production Credit and qualified for Century Club. Thank you for all you do and for being so sharing and kind. It’s rare in these times to find people of your caliber, who put ethics ahead of profits. You have my deepest gratitude.” Shaun C. Borden, Allstate Agency Owner, FL (12 years in the business)

“…$67,000 of annual life premiums.” (In less than a month)

Tim G. Highly Recommends Our Life Insurance and Annuity Agent Training Programs, Our Sales Skills and Advanced Fact-finding Training and Our specialized Insurance Marketing and Sales Systems“Per our conversation this morning I wanted to let you know how the (Found Money Management™) program is working for me so far. I got the CD package on or around May 1st. Today is May 24th and I have set a total of 5 appointments by loosely following the word track on the appointment setting CD. Of those 5 appointments, I have already had 3 of them, and we have started the underwriting process on all 3… $67,000 of annual life premiums.” (In less than a month) Tim G., State Farm, NM (In Business Since 1999)

“I made it to MDRT… just my third year in the business”

Franklin Allakpo Highly Recommends Our Life Insurance and Annuity Agent Training Programs, Our Sales Skills and Advanced Fact-finding Training and Our specialized Insurance Marketing and Sales Systems

“Your kits really work and also your coaching series is the best in town. I recall a year ago I was struggling when I called and you worked me through the process and told me this is not a quick fix.  I made it to MDRT this year and this is just my third year in the business. Once again thank you.” Franklin Allakpo – NY, New York Life (3 Years in business)

Note: One of the main reasons why agents and advisors are so successful closing life insurance sales… When they use our specialized life insurance sales systems and programs… Is because we show you how to find the money to help your clients.

When will you get the tools, training, and support you need, so that you learn the critical strategies for selling life insurance? So you will double and triple your sales and income in the next 60 days!


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A huge agent success key to attracting the right prospects, setting better appointments, closing sales, and increasing your income selling cash-value life insurance is and always will be asking enough questions!


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Important Question… Are you in this insurance business just to make sales? Or are you really interested in helping families? Who do you think your insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who is doing their best to help them? When will you decide to make a real difference in people’s lives? The more agent training you get to learn to help families the more you will learn to help yourself and your family! Nothing will change until you decide to take action to make it change!

It Is Up To You To Use These Critical Strategies To Close More Cash-Value Life Insurance Sales (whole life and indexed universal life insurance)!

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We Want To Help You Get The Life Insurance and Annuity Sales Training You Need To Take Your Financial Sales Career To The Top Of The Industry!

Recommended By The Members Of The IARFC - 4 Critical Strategies For Selling Life Insurance! (whole life and index universal life insurance)