Power Prospecting Minute… If You Don’t Ask, You’ll Never Get… Referrals.
4/20/2022. Are you asking clients for referrals? If not, then why aren’t you asking for referrals? It is the key to your outrageous success selling insurance! I can’t overstate how important it is for you to get referrals from most of the people that you meet. Getting referrals will make your prospecting much easier and will save you a lot of marketing money.
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The Insurance Marketing Resource Center just completed an advisor survey about referred leads. Here is a quick review of what they found. It’s shocking!* only 16% of the agencies said they had an Organized Business System to generate referred leads, even though 49% of them said the QUALITY of referrals was good to excellent.* 62% of advisors said they get at least 25% of their new business from referred leads – Does it mean they could get A LOT more referred leads if they had a SYSTEM?* 46% of advisors have a “joint venture partner” that reliably gives them referred leads mostly on an “informal” basis.* only 46% have a “reward system” that rewards people who gave referrals. (Just imagine how many they’d get if they actually rewarded the behavior they wanted!) The key to getting your existing clients to give you referrals… is to make yourself referable, and then use a system that makes it extremely fun and easy for them to give you referrals.