Dear Friends, Are you wondering what we have for IPS Members in our Insurance Marketing and Sales Resource Center™ to help you sell fixed, indexed, and immediate annuities to seniors? Agent annuity sales training to help seniors, retirees, and boomers maximize their spendable income to have an income they can’t outlive!
Fixed Index Annuity: Why It’s Gaining Popularity Now
US News By Marguerita Cheng
Every day, 12,000 baby boomers in the United States reach the age of 65, according to the Census Bureau. By 2030, all baby boomers will be 65 or older.
One consequence of this demographic trend is that the investment objective of baby boomers has shifted from a desire for growth to a need for protection. It’s not surprising, then annuities that offer downside protection and guaranteed returns have become more popular than those offering high growth potential.
We can see this in the annuity sales data provided by Limra, a trade association of financial services providers.
In 2023, the U.S. annuity market had record-high sales of $385 billion, driven by interest rate hikes and the popularity of annuity products with downside protection. This second factor is proven by the fact that fixed annuities and fixed index annuities made up 67% of these sales, while variable annuities were only responsible for 15%.
This is a dramatic change from 2013 figures when fixed annuities and fixed index annuities were only 30% of annuity sales and variable annuities were 62%.
The following will consider what fixed index annuities are, why they align with baby boomers’ desire for downside protection, and whether you should include them in your retirement income plan:
Here Is What Is In Our…
Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!
Every Thing You Need To Know About How To Sell Annuities To Seniors!
Here Is A Little Of What IPS Members will find in our Insurance Marketing and Sales Resource Center™ on selling annuities!
Annuities Overview
ANNUITY INS & OUTS:
Introduction to Annuities – By American College
This chapter examines what an annuity is, and the various ways annuities are classified. It also describes the age-old problems that annuities attempt to solve and explains how annuities have been used over the years. Finally, the chapter discusses how important annuities are to our society today.
INTRO TO ANNUITIES
Providing a Lifetime Retirement Income
A few weeks ago, my wife and I had a wonderful time visiting with family that we don’t get to see very often. It was great talking to them and catching up on the news about them and their family. During one of the conversations, we briefly discussed their retirement income, and they made the following comment – “As long as we earn an average 8 to 9% return our money will last forever.”
LIFETIME RETIREMENT INCOME
Annuity Basics PPT
A PowerPoint going over all of the specifics of annuities.
ANNUITY BASICS PPT
Annuities 101 – Provided by Midland National
As always, we don’t endorse any company’s products, this 38-page report is to give you an understanding of Annuities… How they work, what they are, what their is suitability, what responsibilities agents have, etc…
ANNUITIES 101
Suitability in Annuity Transactions
Commissioners Thomas R. Sullivan (CT) and Adam Hamm (ND) chair and vice chair of the Life Insurance and Annuities (A) Committee have developed the following Executive Summary to assist in uniform enforcement of the above Model Regulation. This Executive Summary is intended to specifically address those questions that are likely to arise after the model regulation has been adopted. No provision of this Executive Summary is intended to supersede the language of the above-referenced regulation. This goes over all of the thought processes, and everything you need to know about suitability.
SUITABILITY IN ANNUITY TRANSACTIONS
Deferred Annuity Report:
This study examines the persistency of deferred annuities on a contract anniversary basis. Contracts were observed for one year for separate samples of contracts in force at the beginning of 2002, 2003, and 2004 as well as contracts sold during each of these years. The results are based on business issued through 2004 and written by 26 companies. A total of 30.3 million contracts, including contracts in multiple years, were available for analysis.
DEFERRED ANNUITY REPORT
Asset Allocation And Fixed Annuities
Conventional financial wisdom says a balanced and diversified investment portfolio will provide higher long-term returns on average, than a portfolio without these qualities. The recent stock market decline reinforces this principle. As the stock market declines, the safety and peace of mind of fixed-interest assets are rewarding and reassuring.
ASSET ALLOCATION & FIXED ANNUITIES
CD’s versus fixed annuities
Small chart outlining the differences between CDs and fixed annuities.
mutual funds vs annuities
Finally, a Presentation sheet explains the differences between annuities and mutual funds.
understanding MVA & surrender charges
A piece published by LFG explaining how early surrender of Annuities works about MVA & Surrender charges.
Annuity track book
Old-style annuity presentation – Gives you a great track to follow and teaches you how to sell annuities.

Best Strategies To Help Seniors – How To Sell Annuities To Seniors!
ANNUITY STRATEGIES:
Asset Allocation
As individuals move into retirement, the asset mix of an investment portfolio is critical to the success of that portfolio. Over the past several years, we have seen dramatic losses in the stock markets. And CD interest rates are at an all-time low. It’s important to recognize that all investments have some degree of volatility and risk attached to them, even if it is only due to the exposure of inflation or declining interest rates. The key to building and maintaining a portfolio is to limit risk while maintaining a satisfactory return on your investments. Asset allocation, the process of selecting the ideal mix of investments, is a key element to achieving overall portfolio performance.
ASSET ALLOCATION
Laws of Selling
If you want to significantly improve your sales results… then you must adopt and follow each of these laws.
LAWS OF SELLING
Annuity Sales Concept: 1% Advantage
If you sell annuities! Or sell against them, you’ve certainly encountered a sales pitch boasting a higher guaranteed withdrawal rate vs. a “safe” withdrawal rate from a stock/bond portfolio. Numerous studies confirm that a 4 percent withdrawal rate from a standard allocated portfolio will survive over the worst 30-year period in the equities markets. A current FIA with GMWB will pay a 66-year-old male a 5.32 percent guaranteed lifetime withdrawal. So, even my 3-year-old daughter can deduce that 5.32 percent is better than 4 percent.
ANNUITY SALES CONCEPT
Annuity Bucket Strategy – Mending a Retirement Income Dilemma by Athene Annuity
You know the children’s song “There’s a Hole in My Bucket”? The song details a conversation about an annoying leaky bucket between the fictional characters Liza and Henry. Henry has a leaky bucket. Liza tells him to repair it. But that requires straw. And, of course, more water is needed to sharpen the knife to cut the straw. Liza tells Henry to use a bucket to get more water. But only one bucket is available – the annoying leaky one. Henry wouldn’t have to repair the bucket if it could just hold water in the first place.
ANNUITY BUCKET STRATEGY
Afraid of Outliving Your Income?
A split-annuity strategy is one way to help ensure a steady retirement income stream. It involves purchasing two annuity contracts: immediate and deferred. By dividing your money into two annuities, you can receive a current retirement income while – also pursuing potential tax-deferred growth.
AFRAID OF OUTLIVING YOUR INCOME?
Double Annuity Concept
Many of our fixed-income clients today are living on less income, and they are not happy about it. The lower interest rates we’ve had in the past year and a half are catching up to our best customers. CD rates are much lower, municipal bonds are lower, and fixed annuity rates are lower, and I haven’t talked to anyone who thinks rates are going up much anytime soon. Our customers are either consuming some of their principal to maintain their current income or giving up safety and taking more investment risk. However, there is a simple, time-tested idea that might help.
DOUBLE ANNUITY CONCEPT
annuity laddering presentation
A simple-to-use format has helped agents close 90% or better of their laddering cases.
Split-annuity
How and why it works, how to set up a basic split-annuity!
ARTICLES FOR CLIENTS:
Walter Cronkite: My Retirement Role Model – Article to give to clients! From the WSJ
“And that’s the way it is . . .” These are fitting words for a retirement party, declaring the actuality of the ending career, tinged with a degree of mournful resignation. These words also represent the byline of my retirement role model—Walter Cronkite, one of America’s most enduring icons who served for 19 years as the anchorman of the CBS Evening News.
MY RETIREMENT ROLE MODEL
Retiree Annuities May Be Promoted by Obama Aides by Theo Francis – Jan 08, 2010
Jan. 8 (Bloomberg) — The Obama administration is weighing how the government can encourage workers to turn their savings into guaranteed income streams following a collapse in retiree accounts when the stock market plunged.
RETIREE ANNUITIES
Obama Proposals May Boost Annuity Sales by Matt Ackermann
January 26, 2010 – To assist the middle-class save for retirement, President Obama may have also given a boost to the annuities sector. On Monday, Obama proposed a series of measures, including expanding existing tax credits for childcare and retirement savings and providing financial relief for families caring for children and the elderly. The White House also plans to promote “the availability of annuities and other forms of guaranteed lifetime income, which transform savings into guaranteed future income, reducing the risks that retirees will outlive their savings or that their retirees’ living standards will be eroded by investment losses or inflation.”
OBAMA PROPOSALS
The Unloved Annuity Gets a Hug from Obama by RON LIEBER
Annuities: The official retirement vehicle of the Obama administration. As slogans go, it’s hardly “Keep Hope Alive,” or even “Change We Can Believe In.”
But there were annuities, in a report from the administration’s Middle Class Task Force that came out this week. They are among the tools the administration is promoting as it tries to give Americans a better shot at a more secure retirement.
THE UNLOVED ANNUITY
ADDITIONAL TOPICS:
7 Secrets to Selling Annuities
An article is taken from lifehealthpro.com. 7 experts each give their advice on how to sell more annuities.
Long-term care presentation
A walkthrough of how to present long-term care.
When Will You Maximize Your Retirement Pension?
Is it time for you and your spouse to think about the day when you will want to retire? Will you have enough income to retire in comfort? Will your spouse have a comfortable income from your pension plan, or other assets, in the event you pass away first?
What Agents Say About Our Annuity System, Training, Coaching, and Sales Support For Selling To Seniors!
“Lew, we have put together our 2 most successful months in a row! I took your advice and focused solely on the things that would bring revenue into my business and cut all of the things that were distracting me from that core focus. For me, that effort is primarily speaking to groups of people. We have put together back to back 30k months (commissions)and are speaking to 2-4 audiences per month. The beautiful thing is the more people we help, the more referrals and momentum we build. I’m on track to finish the year two months ahead of my personal goals.” Beau Henderson, RFC, FMM – GA (9 years in business)
“I bought the Annuity Quick Start plan with the hope of getting a system that will keep me in front of the money. The first day after reading some of Lew’s ideas on presenting and closing sales. I closed 3 out of 3 annuity appointments! I ended up closing 5 out of 7 appointments for $350,000 for the week (all were one call closes). So, I have to give Lew credit, I made some slight changes in my overall approach that produced immediate results. I now feel confident that Lew can help me when I begin to set up my marketing game plan. John Holmes – LA (5 years in business)
“And, I am having my best month ever with seminars, appointments, and closes. I am sure that a lot of it has to do with the coaching sessions. Then becoming more aware of my own actions during the seminar presentation and the opening appointments.I have sold more life insurance in one month… than I use to sell in one year. And the annuity sales have been unbelievable. Not only a higher percentage of closes but much larger sales.” Rick Wallace – ND

IPS Mini-University In Insurance Marketing And Sales

*** What Is The Most Affordable Way… To Successfully Sell Annuities and More To Help Seniors! ***
Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!
Become an IPS Member today to check out our affordable insurance agent marketing ideas, lead strategies, agent sales training, and live coaching!
But More Importantly… To Take Contol Of Your Life!

In December 1999, we created the Insurance Marketing and Sales Resource Center because of the serious lack of marketing and sales training for financial professionals. There is a 95% FAILURE rate of new agents entering financial sales and most agents who survive struggle to make a mediocre income. It is because most agents are being taught to sell products – instead of learning how to help middle-income families find the money to get out of debt and save for their future. Our goal is to provide an affordable way for agents to get all the training they need to guarantee they will succeed and earn a superior income by helping middle-income families find the money to save for retirement to “Live Debt-Free And Truly Wealthy”!
Over the past 20-plus years, our family has helped thousands of agents and advisors increase their sales in a few weeks to earn $3,000 – $7,000 per week, $150,000, and more annually! By becoming members of our Insurance Marketing and Sales Resource Center. It is only $39.95 per month and you can cancel anytime. Check it out, because it has detailed insurance marketing strategies to attract the best prospects in your area, with many hours of agent video training. It also has in-depth appointment setting and insurance sales training, with even more agent video training… including the sales appointment scripts, fact-finding questions, and more. We also have live weekly insurance agent training webinars.
We are always here to help and guide you every step of the way to find your best prospects, and set appointments to succeed in selling more life insurance and annuities!
Here Is What Our Members And Experts Say About Our Affordable Insurance Agent Training!
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
I am blessed to have come upon Insurance Pro Shop. Jeremy is a delight and never gets irritated in the slightest and always calls you back. I am very fortunate to have met him at this junction in my life and career. Thank you for giving me the direction and patience I need now.” Neal Merems – CA (34 years in the business)
“Thanks Jeremy! I spent a good three hours reading the material under the membership mini-university (Insurance Marketing and Sales Resource Center) last night and I must say that I learned more last night then I have since entering the business nearly 3 years ago! I think your program will tremendously help my father and I in our business! Thanks,” Bryan Grissum – MO (5 years in the business)
“Just wanted to drop you a quick note about your webinars. Your webinar content has been FANTASTIC! You help to “cut through” to the heart of what’s most important, in order to do an accurate and great job for the client. Sure, you often run past the 1 hour mark, but it’s always been valuable content. IPS always delivers! Everyone who is a student of the life and annuity insurance business needs to hire you to be their teachers for insurance and financial planning. You keep doing what you’re doing. You’re filling a vital need in the insurance training industry. We’re all lucky to have you and your family serving the industry the way you do.” David H. Kinder, ChFC® – CA (11 years in the business)

Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!
What Are You Waiting For – Get Our Affordable Online Live Weekly Group Training And Coaching Webinars For Insurance Agents and Financial Advisors!
Are you a seasoned financial advisor, a new insurance agent, or a P&C agent? You need training and coaching to learn these critical and fundamental insurance marketing, exclusive leads, and sales strategies right now! They are not an option if you want to be a Trusted Advisor and be ultra-successful in insurance sales.
This training is how you will learn to send a “special marketing message” about how you help middle-income families Find The Money for a secure financial future! Following our program you will easily attract exclusive insurance leads/prospects in your community! NO more leads to buy! No more traveling all over your county and state. Save time and thousands of dollars each year!
Then learn how to ask the right questions to set appointments with almost everyone you call. You will set more and your best insurance sales appointments! Because they are better quality, you will also need fewer insurance sales appointments, and they will all be in your local area! Save time and thousands of dollars each year!
Then learn how to help middle-income families Find The Money to close more and larger sales! The average insurance commission per sale when you help middle-income families Find The Money is $3,000 to $7,000 in commissions.
This is just the start of the life insurance marketing and sales agent training, courses, tools, strategies, and videos you will also get… When you decide to be an elite member of our IPS private life insurance marketing strategies and sales training website.
INCLUDES… 4 Live Hour Long Weekly Insurance Agent Coaching Webinars each month – Live Group Coaching – Case Design Classes – with Insurance Marketing, Prospecting, And Sales Training Tips and Strategies! You will have immediate access to all of our Past Live Insurance Agent Coaching Webinars!
There are many benefits to insurance agent sales training, coaching, and support! 80% of insurance agents who receive insurance marketing training, coaching, and sales support report increased self-confidence. The more confident you are in your ability to help middle-income families, then the more people will want your help.
Finding The Best Life Insurance Leads, Setting Insurance Appointments, And Closing More and Larger Sales Is Easy… When You Get The Best Agent Training And Live Agent Coaching From A Family Who Have Been Training Agents And Advisors For Over 40 Years!
Become An IPS Member today to check out our agent marketing and sales training life insurance programs! Find the best leads and sales appointments to help middle-income families!
30-Day ‘Risk-Free’ Trial, 100% Money Back Guarantee!
Note: We have agents from around the world who are members of our affordable, IPS Exclusive Members-Only Website… And use our life insurance and annuity marketing systems, sales systems, tools kit, and personal agent and advisor training program – Canada, the United Kingdom, Indonesia, India, and the Philippines!
When Will Take Control Of Attracting Your Best Insurance Prospects… So You Succeed In Selling Insurance!
Stop putting it off! When you can get the insurance marketing systems, sales training, and agent support you need to succeed in insurance sales!
How We Will Help You To Make/Earn More Money Selling Annuities To Seniors?
Whatever the reason is for you not making the money you want selling annuities to seniors! We will help you to fix it! Where do you want to go from here? Will you be our next insurance agent success story? Call us now, so we can help you decide which of our insurance agent annuity training, coaching, and sales support programs is the right one for you! So you will make more money selling annuities to seniors! 877-297-4608
The 10 Deadly Mistakes That Are Killing Your Annuity Sales!
Download This Revealing FREE E-book Right Now…
Learn The Real Secrets To Your Success Selling
Indexed Annuities, Income Annuities, and MYGAs
To Retirees and soon-to-be's!
Please Download This FREE Report '10 Deadly Annuity Marketing Mistakes' Right Now!
Annuity Sales Excellence™ Tool Kit
When Will You Get The Best Insurance Agent Training, Coaching, And Sales Support Program/System – To Sell Life Insurance And Annuities To Seniors Like The Legends?

Our Annuity Sales Excellence Tool Kit (Annuity marketing, exclusive leads, and sales system) is about you helping retirees Maximize Their Spendable Income. While you Guarantee An Income They Cannot Outlive! (Using Fixed And Immediate Annuities!)
Using our Tool Kit you will get 90 days of personal insurance agent training and coaching… with back-office sales support! All from a team that has trained insurance agents and advisors for over 40 years to help retirees use annuities. It is the best annuity marketing training to find and attract exclusive leads to guarantee you will earn $250k or more per year selling annuities and life insurance! Just like the Industry Legends Ben Feldman, Tom Wolf, John Savage, Van Mueller, and Medhi Fakharzadeh!
First, you will get the best marketing system and agent training to find and attract your best exclusive annuity sales leads/prospects. Then you will get the best sales training to show you what to say (our proven annuity prospecting scripts). And then the probing sales questions to ask your prospects… So you will set your best annuity sales appointments.
Then you will get the best annuity fact-find training and the right sales questions to ask to help retirees… So they will see and want to solve their problems. We will also show you how you can help retirees to find the money… So that they can take action right now!
Then we will show you the best ways to present your solutions to close 9 out of 10 annuity sales. So you will earn $250K or more this year in selling annuities and life insurance to seniors like the Legends.
Includes… 90 Days of Personal Insurance Agent Training, Coaching, and Back-Office Sales Support Worth $2,097,
First Our Annuity Sales Excellence Tool Kit (Annuity marketing, exclusive leads, and sales system, with agent training and coaching)
Then Our Annuity Lead Magnet™ Using Information Booklets & Reports,
Also Includes Our Complete Annuity Sales Seminar And Workshop System, Strategies and Tips,
Finally membership to our IPS Private Site… With weekly agent training and coaching webinars – $39.95 monthly after the first month!
Learn how to Help People… So you increase your annuity sales selling to seniors!
Middle American Family’s Guide To – Living Debt-Free And Truly Wealthy!
By Lew Nason, LUTCF, CTA, RFC Retired, And Jeremy Nason RFC, CTA
We urge you to take the time to read our 20-chapter book… Middle American Family Guide To Living Debt-Free And Truly Wealthy! Because we give you complete strategies… To help middle-income families find the money to spend, save, invest, insure, and plan wisely for a secure future! So you can help them “Live Debt-free and Truly Wealthy”! As a result, you will understand our philosophies and techniques by the end of the book. Finally, you will know how you can make a real difference… Helping your family, friends, clients, and neighbors to get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!
Important Question… Are you in this insurance business to make sales? Or are you interested in helping families? Who do you think insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who does their best to help them? When will you decide to make a real difference in people’s lives? The more personal insurance agent training, coaching, and sales support you get to learn how to successfully help families find the money… for a secure financial future. Then the more you will learn how to help yourself and your family! Nothing will change until you decide to take action to make it change!
Get The Best Annuity Sales Training For Agents To Sell To Seniors!
Set Appointments With ‘9 Out Of 10’… Of Your Annuity Seminar Attendees!
Use Educational Workshops For Life Insurance & Annuity Appointments!




“Lew, we have put together our 2 most successful months in a row! I took your advice and focused solely on the things that would bring revenue into my business and cut all of the things that were distracting me from that core focus. For me, that effort is primarily speaking to groups of people.
“I bought the 
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
“Just wanted to drop you a quick note about your 



