How To Set More Sales Appointments At Your Annuity Seminars!
Dear Friends, One of the biggest problems most agents and advisors have is… How to set sales appointments at your annuity dinner seminars and free educational workshops. Agents always complain they can only set sales appointments with 10%-30% of the annuity seminar attendees. They tell us that most of their annuity seminar prospects do not have their appointment book with them… So they cannot set a sales appointment at the annuity seminar.
Or, the annuity prospect will tell them they just came to the seminar for the meal… because they already have a financial advisor! They came to see if there was something new. Or, they do not have any money. And, then the agent will tell us that out of the few people who set appointments at the annuity seminar. Over half of them end up canceling. Or they do not show up for their annuity sales appointments.
Do You Have A Problem Setting Sales Appointments At Your Annuity Seminars?
Let us start by recognizing, that contrary to what your attendees may tell you… they are there… Because they are not happy with their financial situation and/or advisor! They came to your annuity seminar because they are looking for real help. They are trying to find someone they feel they can trust.
The main reason you have trouble setting sales appointments at your annuity seminars – is that you did not connect with the attendees. And, if there is no connection, then people will tell you to your face how great your annuity seminar presentation was. But they will make up any excuse not to set a sales appointment with you at the annuity seminar!
However, believe it or not, there are simple ways to immediately fix the problem! So you set lots of annuity sales appointments at your seminars and workshops.
Here Are Some Results Agents Get Setting Appointment At Their Annuity Seminar…
Agents using our Annuity Sales Excellence™ Tool Kit, with our 3 months of coaching and sales support… Set sales appointments with 75%-90% of their attendees at their annuity seminars!
“I had a 90% response on people who have agreed to meet”
“Lew, I just completed my first seminar using the strategic questions we discussed during our first coaching session. The results were remarkable. At the seminar I had a 90% response on people who have agreed to the one-hour complimentary meeting. And, I just had my first appointment and uncovered in excess of $150,000 for an annuity sale. The system works and many thanks for your help.” Steve Rogers – OK
“My results exploded (appointments) to 90% and 75%”
“Over the last two weeks I have been holding seminars. Appointment results from the first in my series were lower than normal in the past at just 25% (I normally will get 40% to 60%). After speaking with you and implementing some of your tips, my results exploded to 90% for the next and 75% for the 3rd seminar! I am amazed that using the same presentation and only asking a few simple questions could transform my appointment request ratio so much. I can’t wait to get out and try these strategies on the appointments. Thanks for your help!” David Hodgkins – NH
Five Secrets To Set More Sales Appointments At Your Annuity Seminars!
There are five ‘Secrets’ to you setting sales appointments at your annuity seminar or free educational workshop! So you can easily set appointments with 90% of your annuity seminar attendees… And they will keep their annuity sales appointments with you!!!
And, these five Secrets are the exact opposite of what most agents are being told they must do!
First and foremost you must invite the right people! Running ads in the local newspaper, or sending out postcards to everyone 55 or older, only guarantees you will fill your annuity seminar seats. The problem is that you will generally fill those seats with many of the wrong people. If you want to have the right annuity prospects attend your seminar… Then you will want to invite the people who need your help. The people you have the best chance of selling. Your best annuity prospects are generally going to be middle-income families… Not the affluent people who already have an advisor and do not need your help. If you are selling annuities you will want to invite people who are already retired… Or are just about to retire. (60 to 80 years of age)
You must make every effort to make an emotional, personal connection with each of your attendees... before, during, and after your annuity seminar or workshop! Do not have someone introduce you. Because you want to make a personal connection with everyone. People want to work with people they know, like, and trust. You, or someone in your office, should be calling them… to confirm their attendance! Then call them two days before the event to remind them of the annuity seminar or workshop. You will want to personally meet and greet everyone as they come in for your annuity seminar.
During your annuity seminar sales presentation, you should make eye contact with everyone, one person at a time. You will want to make each person feel as if you are having a personal conversation with him or her sometime during your presentation. Then you will want to visit each of them after your annuity seminar sales presentation, while they are eating, to thank them for coming. Ask them if they liked the presentation and see if they have any questions.
You must help your attendees see and understand the financial problems they face today. And how your information relates to their situation! Your seminar sales presentation should be about the financial problems and concerns your annuity prospects are facing… Not about your products, riders, investment returns, credentials, or knowledge. If the annuity prospect does not see and understand they have a problem and how you can help… then why would or should they take the time to meet with you? You should ask rhetorical questions during your annuity seminar presentation. Ask questions that will get your annuity prospect to think about how what you are talking about relates to their situation. You are not looking for anyone to answer these questions. So you just ask a question and then pause to let the question sink in.
You must speak at a sixth-grade level… then even the college professors will understand you. If you use technical jargon or big words trying to impress people, you run the risk of making them feel inferior and/or confusing them. In either case, they will not set a sales appointment with you at the annuity seminar. Or, if they set an annuity sales appointment they will cancel, or not show up!
You must never ask for an annuity sales appointment. You must allow them to meet with you. If you offer a free consultation, you ask or you push for an annuity sales appointment they will see you as just another salesperson. If you allow them to meet with you, you are an advisor. There is only a subtle difference between the two, but a big difference in the number of annuity sales appointments you will set at the seminar. “Is it worth 40 minutes of your time to see if….”
Annuity Seminars and Free Educational Workshops are still some of the simplest, quickest, and most profitable ways for you to set sales appointments to increase your annuity sales.
You can set more annuity sales appointments at your seminars than you can handle if you apply the above five critical insider secrets. And, you do not have to be a great or polished speaker. Or have a dynamic presentation.
Two More ‘Insider Secrets‘… To Set More Sales Appointments at Your Annuity Seminars!
- The only purpose of your annuity seminar or workshop is to set a sales appointment!
- When you educate them on your solutions. Then they do not need you! So only educate them on the problems they face.
Annuity Seminars are still one of the absolute best ways to attract seniors to you and set sales appointments. So you can collect ONE Million Annuity Premiums every month… But only if you learn and apply these annuity seminar sales ‘insider secrets!’
Just ask the agents, advisors, and planners we work with!
Here is what a few more agents have said about their incredible results with setting sales appointments at their annuity seminars and workshops, using the above critical techniques and our Annuity Sales Excellence™ Tool Kit!
“I spent $2800, and so far I’ve made $55,000”
“Following the advice of your competitors, for my first seminar I spent $16,000 and made $22,000. The second seminar I spent $6,000 and made $1300. Then a few weeks ago I found you. For my third seminar I spent $2800, and so far I’ve made $55,000. I’ll give you credit for 90% of the success I’ve had with this seminar. I just followed the advice in your system, for my seminar, the initial interview and the closing appointment and I’m making serious money. In just one month I’ve made over half of what I made in previous years. I’m certainly glad I found you. Thanks,” Peter Orange – WA
“I wrote $2.7M (Annuity Premiums) for October”
“It has been quite busy and I am looking forward to a slow down. This week we have our final two seminars for the year. We have been very focused on the senior market via the seminar and our weekly radio program. I wrote $2.7M (Annuity Premiums) for October and was #7 for the month in production with American Equity. I think last week I cleared the requirements for MDRT Top of Table. Thank you for all your help and guidance.” Kevin B. – MI
“Allowed me to grow my commissions by as much as 50%”
“Thanks for the great advice. You helped me determine areas in my seminar presentation and opening appointments that allowed me to grow my commissions by as much as 50% over what I was doing in the past. Lew has been especially helpful in the role playing and immediately being able to point out areas of weaknesses that I was able to immediately correct. Having a coach doesn’t cost you money… It makes you money! In addition to the coaching, the annuity packages available for sale on this web site are jam-packed full of information that will help propel you to the top in terms of building clientele and increasing your commissions. These packages are some of the best in the industry, and for the price, you can’t afford not to have them.” Rick Wallace – ND
These agents consistently collect $1,000,000 or more of annuity premiums each month, with our annuity seminar PowerPoint Presentations, training, one-on-one coaching, and sales support in our Annuity Sales Excellence™ Tool Kit! And you can do it too!
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When Will You Decide To Learn How To Set More And Better Sales Appointments At Your Annuity Seminar?
IPS Mini-University In Insurance Marketing And Sales
*** Not Sure Where To Start… Revealed How To Set More Appointments At Your Annuity Sales Seminars! ***
Insurance Marketing and Sales Resource Center™
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Important Question… Are you in this business just to make life insurance and annuity sales? Or are you interested in helping families? Who do you think your insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who does their best to help them? When will you decide to make a real difference in people’s lives? The more you learn to help families and retirees the more you will learn to help yourself and your family! Nothing will change until you decide to take action to make it change!
It Is Up To You To Learn How To Set Sales Appointments At Your Annuity Seminar!
Use Educational Seminars To Immediately Increase Your Life Insurance And Annuity Sales!
