Monthly Newsletters So You Never Lose Another Easy Life Insurance Sale With Your Best Insurance Prospects And Clients!

Coaches Corner - Monthly Newsletters So You Never Lose Another Easy Life Insurance Sale With Your Best Insurance Prospects And Clients!

Why are so many agents against using monthly client newsletters? Is it because they see them as a huge waste of their time and money? However, let me ask you, do you lose thousands of dollars of easy life insurance sales and commissions every month to your competition? Is it because you are not in constant contact with your clients, friends, family, and your best insurance prospects each month?

Whose fault is it, when the people you know go to your competition for the same insuramce products and services that you offer?

Quick… Do you remember the name of the company that cleaned the carpets in your home? Or the glass company that replaced your broken windshield? Or the plumber that fixed your pipes last time? If you don’t know, then it is probably because they have never bothered to keep in touch with you. Because they just assumed that you would call them the next time you needed them. But how will you call them back, if you don’t even remember who they are?

Are you absolutely sure that your clients, friends, family, and your best insurance prospects remember who you are? And the financial services and help that you provide???

What will you do about it? You know their names and you have their addresses. So do you just need to find a quick and easy way to stay in touch with them? So you never lose an easy life insurance sale!

Let’s Guarantee You Never Lose Another Easy Life Insurance Sale!

Isn’t it time for you to start treating your insurance business, as a business? So you protect your most valuable asset – your client database? Isn’t your database the one asset you have total and complete control over?

Don’t the most successful big businesses spend hundreds of millions of dollars every year making sure their customers and future customers think of them first?

So, if you want to be successful selling life insurance, shouldn’t you do exactly what the big guys do? Shouldn’t you stay in touch regularly, consistently, and forever with your best insurance prospects using monthly newsletters?

How do you stay in touch with them right now? How do you create top-of-the-mind awareness and ‘brand your image’ with your database – your single biggest asset?

It’s time for you to face reality! Every day your clients and best insurance prospects are being bombarded with radio, TV, newspaper, and direct mail ads that are designed to lure them to your competitors. In fact, aren’t your competitors paying more attention to your clients, friends, family, and your best insurance prospects than you are?

Consider: You’ve already put your blood, sweat, tears, and lots of money into attracting those people to your firm. Do not make the mistake of assuming that they will automatically come back to you when they need your services. Every month that goes by, those people don’t hear from you… you will lose 10% of their interest in ever coming back to you. So in other words, if you have people that you have not seen or contacted in the past 5 months… there is only a 50/50 chance that you will ever see them again.

Monthly Newsletters Build Relationships – Increases Your Insurance Sales – and Gets You Referrals

Are you willing to take the chance of losing your best insurance prospects to another agent because you didn’t make even the slightest attempt to stay in touch with them? You must contact your clients, friends, family, and your best insurance prospects each and every month and give them a reason to come back to you. (And then give you referrals)

And, be honest with yourself! You can’t just keep sending calendars, magnetic business cards, birthday cards, and holiday cards to the people in your database and expect them to call you. None of this shows them you are in the insurance business, the services you provide, and how you actually help people.

You need a contact system that keeps your name and services in front of them. So when they have a question or problem, you are the first one they think of and call!

Your monthly newsletters help you to maintain contact with clients, referral sources, and your best insurance prospects at a reasonable cost. Regular contact with them provides many benefits:

Monthly Newsletters Help You To Keep Your Clients

Your current clients are your best opportunity for future growth (repeat sales and referrals). A monthly newsletter helps you keep top-of-the-mind awareness with your current client. When your monthly newsletter arrives, your clients start to think about you. Issue after issue, your monthly newsletter reinforces your relationship with your clients. It gives you a way to tell them about products and services they may not know about.

Monthly Newsletters Help You To Get New Clients

Your monthly newsletter will help you to attract your best insurance prospects. Informative articles give your newsletter what pros call “pass-along value.” Your newsletter makes it easy to pass on the information. Because people read newsletters as a publication and not as a marketing pieces. Your monthly newsletter is a great way to tell your best insurance prospects about your services.

Monthly Newsletters Help You Build Your Credibility

When people read a brochure, they treat it as a piece of marketing piece. But when they read your newsletter, they treat it as a publication. Your monthly newsletter also gives you the opportunity to tell people success stories about what you do and how well you help people. You can illustrate the benefits of your product or service with statistics and client testimonials. Credibility is a huge benefit of a monthly newsletter to attract your best insurance prospects.

Monthly Newsletters Help You To Stand Out from Your Competition

Since you are providing valuable information, you are setting yourself apart from other agents. Especially those agents that do not send out monthly newsletters.

Monthly Newsletters Help You To Brand Your Image

Branding is the art of making people aware of who you are, what you do, and how you’re different from and better than the competition. You want to have a little bell go off in people’s heads when they hear your name. You want them to say, “Oh, yes, they are the people who…”

So there you have it. I simply can’t say it any more clearly! Sending monthly newsletters is just a smart business decision to attract new insurance prospects and more sales. Not doing so, no matter what you offer, is simply not smart.

Use Monthly Newsletters To Guarantee You Never Lose Another Easy Life Insurance Sale!

Don’t let another month go by that you will lose more easy life insurance sales to a competitor! Because they paid more attention to your best insurance prospects… than you did!

“By the way Lew, I just made $3,000 from one existing client and another $3,000 with a referral who we also have plans to move additional money for next month when I will make another $4,000.  I am telling you this because I honestly feel that I would not have made these sales without your newsletters. The best part is both of these clients called me!” Antonio Filippone, RFC, FMM – IL (15 years in the business)

Have you tried the canned monthly newsletters, from your company or broker/dealer, with little or no positive results? Was it because those monthly newsletters promoted them and not you? Or was it just about their products? Or maybe it was too technical?

Have you tried writing articles for your own monthly newsletter? How much time is it costing you? What mistakes are you making? How much success have you had?


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