For Success Selling Life Insurance Help Clients See You As A Trusted Insurance Advisor! What is your USP – Unique Selling Proposition?
Dear Friends; Over the past 20 years, we have written about this key to success in selling life insurance many times. But it appears that we have not written enough about it. Because only a few people really understand. So that they take advantage of this huge key to success in selling life insurance! So, they will become the ‘Trusted Insurance Advisor’ who helps people to solve their problems. This will make it a lot easier for them to find, attract, set sales appointments, and close sales with their best prospects! What is your USP – Unique Selling Proposition?
Use The Key To Sucess Selling Life Insurance… So you…
- have your existing clients doing business with you for years to come?
- have your existing clients to keep referring you to everyone that they know?
Do you want that to happen? Then you must use the key to success in selling life insurance to transform yourself from the typical insurance agent – into the trusted insurance advisor who helps people to solve their problems!
Most insurance agents believe that to make more money in their business they need to have either the lowest-priced product… the top-performing product… or the newest product! And then they must provide exceptional service. However, don’t all agents claim to have the lowest price or the best and newest products? And don’t they all claim to provide exceptional service?
So when you make those claims you immediately put yourself into competition with everyone else. What is worse, is you do not provide anything of value that they cannot find elsewhere. So there is no reason for them to remain loyal to you. Think about car insurance. Do we care what agent we use? No, as long as the coverage is what we want, and it is cheap we will go to whoever. The minute someone shows us a lower price we will move on to them. I say this to illustrate that you must provide a service that sets you apart from everyone else!
To Be A Success Selling Life Insurance… Position Yourself As A Trusted Insurance Advisor!
Do your prospects and clients think of you as a trusted insurance advisor who helps people to solve their problems? Or, do they simply think of you as just another insurance agent who sells insurance?
If you want to make more money, then a huge key to your success selling insurance is to make yourself stand out from the rest of the crowd. The object is to keep your existing clients buying. While you identify and attract more high-quality prospects to you. So, you need to address two critical questions your client and prospects want to know! “Why should I do business with you instead of your competitors?” and “What’s in it for me?” You must show them you understand and want to help them to solve their problems.
Develop A Unique Selling Proposition (USP)… So People Will See You As A Trusted Insurance Advisor!
The first step to helping your clients think of you as a trusted insurance advisor… is to develop a unique selling proposition!
Your unique selling proposition, or USP, is that single, compelling idea or benefit that makes people want to do business with you! Instead of doing business with your competitors. To put it another way, your USP is that distinct and irresistible appealing idea that sets you and your business apart from all of your competition.
Almost every successful business, not just an insurance agency, whether small or large, has a USP. In fact, that’s how small businesses grow into giant corporations. For example, both Domino’s Pizza and Federal Express became billion-dollar corporations in a very short period of time. Because of their powerful USP.
Federal Express’ USP was… “When it absolutely and positively has to be there overnight!” This statement tells the potential customers if they want to be 100 percent certain their mail will get delivered the next day, then they must use Federal Express. Domino’s Pizza’s USP was… “Hot, fresh pizza delivered within 30 minutes – guaranteed – or it’s free!”
Your unique selling proposition is a huge key to success when selling insurance
Why You Need A USP
Your USP, when formulated powerfully, can propel you to the top of your industry… in a very short period of time! Just like what Federal Express and Domino’s USPs did for them. So, if you want to start improving your business, then you need to invest whatever time necessary to create a compelling USP. And then implement it in your business, immediately… So you become the trusted insurance advisor who helps people to solve their problems!!
Remember, all of your prospects want to know what benefits they’ll gain from doing business with you. What problems can you solve? Unless you can answer these questions to their satisfaction, you have very little chance of getting an appointment. Let alone getting them to buy from you.
The main reason the prospecting and marketing materials or systems currently used by most agents are so ineffective, is that they don’t answer the prospects’ most important question… “What’s in it for me?” They don’t give their prospects a good reason for wanting to do business with that agency or agent.
How To Develop and Use Your Unique Selling Proposition
- Your USP must be one sentence.
- Your USP is either pain- or pleasure-oriented. Since most people will do more to avoid pain than to gain pleasure, you might want to model your USP around the pain that your product or service removes. What problem can you solve for them?
- Make sure your marketing theme, campaigns, and business plans revolve around your USP. Did you ever see a business whose marketing had nothing to do with its USP? Did it make them look like they had a values conflict?
- Your USP should address a void in the marketplace, with a promise you can honestly fill.
- A mentor of mine, Hilton Johnson, gave me this formula for designing your USP: “Do you know how [state the pain or problem the prospect has]? What I do is [state the solution your product/service solves].”
The true test of whether you’ve designed a good unique selling proposition or not is if it sells for you in the marketplace. Does your unique selling proposition define your edge? And, does the marketplace value your unique selling proposition with their pocketbook?
Take advantage of this huge key to your success selling insurance… Create your own unique selling proposition. So all of your clients and prospects see you as a trusted insurance advisor who helps people to solve their problems and not just a salesperson.
Do you want to know more? Then become a member of the Insurance Marketing and Sales Resource Center™… (for less than a dollar per day) There is no long-term commitment! So you can cancel at any time!
The Only Program Designed To Help You Become A Trusted Insurance Advisor!
Our Trusted Advisor Success Program™ (Life insurance marketing and sales system) is about you learning to specialize in helping middle-income families find the money to Live Debt Free And Truly Wealthy! It is about you helping middle-income families to find the money to get all the cash-value life insurance they need to protect their families. While you help them find the money to save for a tax-free retirement, save for college, create a family bank, etc. (Using cash value life insurance and annuities!)
Check out our Trusted Advisor Success Program™! Because you will get 90 days of personal insurance agent training, coaching, and mentoring… with back-office sales support! All from a team of life insurance marketing and sales coaches that have been training agents and advisors for over 40 years to specialize in helping middle-income families to find the money… It is the key to success and earning $250k or more per year selling life insurance!
We will show you how to find and attract your best life insurance and annuity sales leads/prospects. So you will set great sales appointments. Then we will show you how to help middle-income families see and want to solve their immediate money problems. We will also show you how you can help middle-income families find the money so that they can buy life insurance right now!
Then we will show you the best ways for you to present your solutions to your clients and prospects to close 9 out of 10 life insurance sales. So that you will earn $250K, or more this year selling life insurance and annuities like the legends.
It is the best-specialized life insurance marketing and sales system, training, coaching, and support for insurance agents and advisors to learn how to help middle-income families!
When Will You Get The Best Advanced Life Insurance Marketing, Agent Training, Coaching, and Support You Need Specialize… To Find and Attract Your Best Life Insurance Prospects?
Inside our Trusted Advisor Success Program™, you will find all the best life insurance marketing plans, sales strategies, and ideas laid out for you! You will learn the best ways for you to use Joint Ventures; Educational Workshops and Seminars; Booklets and Free Reports; Referred Leads; Social Media; Client Newsletters; Annual Reviews; and more – with all the tools, scripts, and more. Now you can find and attract your best life insurance prospects, set your best sales appointments, and close more sales! Because your ‘specialized marketing message’ to everyone will be all about how you help middle-income families to find the money to “Live Debt Free and Truly Wealthy!”
You will also get the best life insurance marketing, agent sales training, coaching, and support you need to find the money to use all the HOT Sales Concepts… Wealth In Motion, Infinite Banking. Missed Fortune, Circle Of Wealth, Wealth Beyond Wall Street, Tax-Free Retirement, and more… Because they are part of our Trusted Advisor Success Program™. Now you can help middle-income families – not just the wealthy!
Includes Our Found Money Management™ Tool Kit (Life insurance marketing and sales system),
With Our How To Close 9 Out Of 10 Insurance Sales – Life Insurance Sales Training System And Videos,
With Membership to Our Private Site at $29.95 per month after the first month,
And 90 Days of Personal Agent Training, Coaching, Mentoring, and Back-end Sales Support Worth $2,097!
When will you get the coaching and sales support you need… to become the trusted insurance advisor who helps people to solve their problems!? So, you will be a success in selling life insurance to double and triple your sales income this year!
When Will You Read Our Full-Length Book? So You Learn How To Really Help Families And Be Their Trusted Insurance Advisor!
We urge you to take the time to read our 20 Chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them to “Live Debt Free and Truly Wealthy”! As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!
Develop A Unique Selling Proposition (USP)… So People Will See You As A Trusted Insurance Advisor! This Is A Huge Key To Your Success in Selling Life Insurance!