Life Insurance Sales Skills vs. Technical Knowledge – John Savage’s Best Agent Training Advice!

IPS Success Tips... Life Insurance Sales Skills vs. Technical Knowledge - John Savage Agent Training Advice!

What agent training is more important to your success in life insurance sales? Is it your life insurance sales skills or your technical knowledge? Here is what industry legend John Savage had to say… “his technical skills contributed only 5% to his success.”

“the other 95% he attributed to his people and life insurance sales skills.”

But John Savage, “Would then go on to say the trick was you have to have 100% of the 5%”! Technical training “helps producers stay keen” to ensure they provide the best coverage and reduce their E&O exposure.

So, when you train new agents, what is the right balance between life insurance sales skills training and technical knowledge?

What’s the Mix?

“Technical skills are a given – a must-have,” But John savage also adds they are…

 “useless without the ability to communicate technical information to prospects in such a way that they can understand the value of the product or service. That requires life insurance sales skills.”

When training an agent, we believe that you cannot separate life insurance sales skills training from technical knowledge. “At its core, what we sell is our expertise on insurance products and how they can be applied to the client’s risk exposures. You have to know your stuff to be effective at sales.”

However, these two demands can form a chicken-or-egg question! “The biggest hindrance to your insurance sales success early on is the fear that the producer will not know what they are talking about.

“Sales is all about confidence. And until the confidence is established, sales will languish!” “Confidence cannot be established until the producer has a firm grasp on the technical side of things.”

The single biggest reason agents fail is a lack of confidence… because they lack insurance sales skills training.

Agents “drink from a fire hose.” Technical knowledge is critical as new coverages, policy forms, and risk exposures evolve. But networking and life insurance sales skills are equally essential.

Life Insurance Sales Skills Training For Your Success In Insurance Sales?

Some life insurance agencies have looked at agent sales skills training from outside the industry. Non-insurance sales programs for “soft skills” such as time management and sales training help make the agent well-rounded.

“Because we essentially sell promises of a future benefit that may not ever be realized, the sale of insurance is very different than any other type of sale,” Agents may “have difficulty applying sales techniques that are not specific to the insurance business.”

“Working within the industry has significant advantages over working outside the industry!”

Does life Insurance Sales Skills Training Work?

How can you tell when agent life insurance sales skills training is effective?

Coaching and mentoring are critical to the development, effectiveness, and growth of producers! “Each advisor needs a mentor or an accountability partner to work with! 

Your success in insurance sales is about your confidence in your ability to do what is right for your clients!

If you want to be a success in insurance sales, then it is not just about your product knowledge! Because you need to help your clients completely understand their situation! So you can properly apply your technical knowledge to your client’s situation. And, that requires life insurance sales skills training. So, you must become a “salesperson“, rather than just an “order taker.”

Remember as insurance sales legend John Savage said… “Technical skills contributed only 5% to my success! The other 95% I attribute to my people skills!”

John Savage also stated… “People don’t buy insurance, people buy people. In fact whatever you sell, if they like you they will buy it even if they don’t need it.”

Research by the Carnegie Institute shows that 85% of your success in life insurance sales is your skills in “human engineering!” Which is about your ability to communicate, negotiate, and lead. Shockingly, only 15% is due to your technical knowledge.

Nobel Prize-winning psychologist, Daniel Kahneman, found that people would rather do business with a person they like and trust! Rather than someone they don’t! Even if the likable person offers a lower quality product or service at a higher price.

So as John Savage says, get the agent life insurance sales skills training and technical sales support you need to build your confidence. Confidence leads to your success in insurance sales. Believe in yourself. Believe in your life insurance sales skills to help people. And then most importantly, believe in your ability to succeed.

Are You Ready To Get The Life Insurance Sales Skills You Need To Take Your Sales To The Top of The Industry? 

Then get the technical knowledge agent training you need to get started. But you also need to get life insurance sales skills training. So you can help your clients to want to find the money to take action and do business with you!

Trusted Advisor Success Program™

Trusted Advisor Success ProgramOur Trusted Advisor Success Program is about you learning to specialize in helping middle-income families find the money to Live Debt Free And Truly Wealthy! It is about helping middle-income families to get all the cash-value life insurance they need to protect their families. While you help them to save for a tax-free retirement, save for college, create a family bank, etc. (Using cash value life insurance and annuities!)

Check out our Trusted Advisor Success Program! Because you will get 90 days of personal insurance agent training, coaching, and mentoring… with back-office sales support! All from a team that has been training agents and advisors for over 40 years to specialize in helping middle-income families So you will earn $250k or more per year selling life insurance!

We will show you how to find and attract your best life insurance and annuity leads/prospects. So you will set great sales appointments. Then we will show you how to help middle-income families see and want to solve their immediate money problems. We will also show you how you can help middle-income families find the money so that they can take action right now! Then we will show you the best ways for you to present your solutions to your clients and prospects to close 9 out of 10 insurance sales. So that you will earn $250K, or more this year selling life insurance and annuities like the legends.

It is the best-specialized life insurance marketing and sales system and sales skills training for insurance agents and advisors to learn how to help middle-income families… for your success in insurance sales

When Will You Get The Best Advanced Marketing Tips, Tools, Training, and Coaching You Need Specialize… To Find and Attract Your Best Insurance Prospects?

Inside our Trusted Advisor Success Program, you will find all the best marketing plans, strategies, and ideas laid out for you! You will learn the best ways for you to use Joint Ventures; Educational Workshops and Seminars; Booklets and Free Reports; Referred Leads; Social Media; Client Newsletters; Annual Reviews;  and more – with all the tools, scripts, and more. Now you can find and attract your best insurance prospects and set your best sales appointments! Because your ‘specialized marketing message’ to everyone will be all about how you help middle-income families to find the money to Live Debt Free and Truly Wealthy!

You will also get the best insurance marketing, sales training, and support you need to use all the HOT Sales Concepts… Wealth In Motion, Infinite Banking. Missed Fortune, Circle Of Wealth, Wealth Beyond Wall Street, Tax-Free Retirement, and more… Because they are part of our Trusted Advisor Success Program. Now you can help middle-income families – not just the wealthy!

Includes Our Found Money Management™ Tool Kit (Life insurance marketing and sales system),
With Our How To Close 9 Out Of 10 Insurance Sales – Sales Training System And Videos,
With Membership to Our Private Site at $29.95 per month after the first month,
And 90 Days of Personal Agent Training, Coaching, Mentoring, and Back-end Sales Support Worth $2,097!


IPS Personalized Client Newsletters – Free Personalization

Do you want to always have a constant stream of your ideal insurance clients? Do you want to make it easier for you to set appointments? Then make sure that your name and special insurance marketing message of how you are helping people are always in front of your ideal prospects! Your client newsletter is critical to stay in touch with prospects, friends, family, and clients!

Gold Membership... Tools and Training For Insurance Agents and Financial Advisors - John Savage's Best Agent Training Advice!


When Will You Read Our Full-Length Book? So You Learn How To Really Help Families?

Living Debt Free And Truly Wealthy

Middle American Family’s Guide To Living Debt-Free And Truly Wealthy!

We urge you to take the time to read our 20 Chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you the complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them to “Live Debt Free and Truly Wealthy!” As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!


Nothing Will Change Until You Make it Change. When Will You Get The Best Life Insurance Sales Skill Training For Agents To Guarantee Your Success In Insurance Sales?

Free Consult - Best Training For Helping 9 Out Of 10 Insurance Agents and Financial Advisors To Double And Triple Their Sales And Income In 60 Day Or Less!

Recommended By The Members Of The IARFC - Life Insurance Sales Skills vs. Technical Knowledge - John Savage Agent Training Advice!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.