Increase Responses From Your Ads, Posts, Emails & Sales Letters!

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4/11/22 – Do you want to Guarantee Your Long-term Success Selling Insurance? Then it is about continuous learning and making simple changes to get a little better each day. This simple insurance sales tip is all about a very simple psychological tactic that will dramatically increase the responses to your Ads, posts, emails, and sales letters. Along with all the other insurance marketing pieces you use. This simple insurance sales tip works by doing nothing more than “adding a reason to your requests for action.”

In his book, “Influence; The New Psychology of Modern Persuasion,” Robert B. Cialdini, Ph.D. sights a very interesting case study conducted by Harvard social psychologist Ellen Langer. The study not only suggests but proves that adding a “reason” to your requests, (for example getting people to call you for an appointment), increases the likelihood that your prospects WILL take the action you’re requesting.

To prove this point, Ellen and her team set up a simple experiment using a Library copy machine, and the line of people waiting to use it.

Once the line was long enough, Ellen would ask if she may cut inline using this phrase…

“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”

As Robert explains, the success of this approach to cut in line was nearly 94%. This means, that out of every 100 people, she asked this favor of, 94 of them complied.

To test this even further, Ellen took a second trip to the line of waiting for people (a different set of people, of course) and asked the same favor, this time, without the use of a reason…

“Excuse me, I have five pages. May I use the Xerox machine?”

It was reported that her success rate dropped to 60%.

Now Here’s The Interesting Part:

A third trip to the line of waiting people proved that it wasn’t necessarily the use of a reason that granted her such a high return for success. But nothing more than the inclusion of the word, “because,” as on this third trip she asked …

“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”

As you can very see, “because I have to make some copies” isn’t truly a justifiable reason for having to cut in line when compared to “because I’m in a rush.”

Even so, this final phrase increased her response once again to a very near 94%. This brings us to focus on the single word, “because.”

Use this simple insurance sales tip! Because by adding this linguistic trigger for compliance to your sales copy. Or request for just about any action you’re looking for your prospects to take. You can very easily increase both your responses from your ads and sales letters – and profits with no major work on your part.

A Simple Word Change Increase Responses From Your Ads, Posts, and Emails

For example, rather than saying, “Call me right now and you’ll receive a free no risk, no-obligation financial analysis.” Use the word “because” in place of “and,” and phrase it like so:

Call me right now because you’ll receive a free no risk, no-obligation financial analysis.

It might surprise you, but this simple change of words could increase the responses to your ads and sales letters! And quite literally double, even triple your appointment rate.

And this tactic can be used in just about any setting you see fit.  Not just in your business life, but in your personal life as well.

Rather than saying, “Lew, may I borrow your car?” It would work more to your advantage to ask, “Lew, may I borrow your car because I would like to run down to the store and get us something to eat.”

This reminds me to say that while the word “because” IS the trigger for compliance, it’s not a guarantee.

However, following the word “because” with a strong, beneficial reason to the person you’re requesting the action of (such as, “because I would like to run down to the store and get us something to eat”), will more than likely create a higher response than “any old reason” (such as, “because I have to run an errand”).

The Second Part Of This Simple Insurance Sales Tip Is To Increase Responses From Your Ads, Posts, Emails

Rather than saying…

Call me right now because you’ll receive a free no risk, no-obligation financial analysis.

Instead, try something like… Call me right now because you’ll receive a free no risk, no-obligation financial analysis and have the retirement you’ve always dreamed of.

The suggestion is that you do not stop what you’re doing right now. But if you’re not using this simple tactic in your sales copy (for your products, services or to build your lists). That you take ten minutes and do so now. Because you’ll be amazed at how well this simple insurance sales tip will work to YOUR benefit!

When will you use this simple insurance sales tip to increase the responses from your Ads and sales letters?

Remember your success is about continuous learning and making simple changes to get a little better each day!

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Nothing Will Change Until You Make it Change. So It Is Up To You To Use This Sales Tip To Guarantee Your Long-term Success Selling Insurance.

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