The Best Way To Use Social Media (Facebook etc.) To Market And Sell Life Insurance!
8/1/2019… Social media (Facebook, Linkedin, etc.) is an important tool if you want to market and sell life insurance successfully.
Social media (Facebook, Linkedin, etc.) has become an important marketing tool as you search for new ways to find insurance leads. Because it is a great way for you to build personal relationships with your clients and prospects. And you will grow your reputation as a trusted advisor in your community. However, do not get overwhelmed with using social media! There are plenty of social media platforms out there to choose from. But, you do not have to use them all. Take the time to step back and consider your social media goals, as well as who your target audience is. Do you want to connect with other advisors? Then try LinkedIn. Or, do you want to attract new prospects to sell life insurance, then maybe Facebook is for you? Whatever you choose, remember three things: listen, engage and share.
Also remember, people, buy from people, not from companies. So, use your Facebook Profile to connect with your clients and prospects on a more personal level. And, if used properly, it can provide you with a unique channel to connect with prospects and clients in a new and exciting way.
Facebook Fan Page.
You really need to set up a fan page or else you risk being left behind as more businesses shift to social networks. Facebook fan pages are different than profiles. You can have a profile for yourself. But your business can not have a profile; it can have a page. A page is a place to house all the pertinent information about your company. They are so useful because you can include everything that relates to your business in one place with a built-in potential audience. Then you will want to include links to your website and blog to expand your network.
Social Media To Market and Sell Life Insurance!
You can not effectively push (market and sell) life insurance on social media. However, you can use social media to market and sell your life insurance services successfully. When you use it to help people to see and understand the problems they face. You can do that by posting articles on your pages. Or, by providing a link to your monthly newsletter. Then you can help identify the people who are interested in your services by offering them a free report or free educational booklet… that they must sign-up for. The next step is for you to follow up with a phone call to set a sales appointment. Or you can invite them to your free educational workshop.
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Social Media To Market and Sell Life Insurance!
It is time for every one of us to step up and start helping people to make a positive difference in our clients’ lives instead of just making a sale. The truly amazing part is when you learn how to really help people instead of you just pushing your products! Then you will make a lot more money. Because people are looking for real help and guidance! They are not looking for just another salesperson who wants them to spend money they do not have!
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Nothing Will Change Until You Make it Change. Use Social Media (Facebook etc.) To Market And Sell Life Insurance!