5 Insurance Marketing Tips On Building Better Relationships With Prospects and Clients?
One of the best things about writing these posts every week is that it forces me to read articles from other sales trainers. Accordingly, in a recent article, an insurance marketing tip reminded me of how important it is to build relationships… with the right people and companies… regardless of their buying time. I think we all forget this at times. If a potential client does not buy from us today, then we drop them like a hot potato. When instead we should continue to nurture and build the relationship to fruition. Are you guilty of doing this?
Below are 5 insurance marketing tips, to get you back on track in building relationships!
Insurance Marketing Tip 1… Have you lost your human touch? If so, then make a phone call, send a card, or take just a few moments to send them an email to see how they are. It is how you will build a strong relationship for more sales and referrals.
Insurance Marketing Tip 2… It isn’t just the first impression that counts. It’s every impression that you make… so be consistent.
Insurance Marketing Tip 3… Be personable. Your clients should want to talk to you! If they do not want to talk to you, then you might be trying too hard to get the sale rather than develop the relationship. If they are dodging your calls or not answering your emails, then you may want to evaluate your approach.
Insurance Marketing Tip 4… Is your customer here today and gone tomorrow? Then Start Thinking “A customer is for life.” Are you willing to invest what it takes to build the relationship to get all their business? When you give people value and more than they expect. Then you will have a customer for life!
Insurance Marketing Tip 5… Be an advisor, not a salesperson! Because a trusted advisor will always win more insurance sales than a salesperson.
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Nothing Will Change Until You Make it Change. So It Is Up To You To Use These 5 Insurance Marketing Tips On Building Relationships To Make It Change!
Here are more of the insurance marketing tips you need to increase your insurance sales…