Create Top of Mind Awareness With Insurance Prospects And Clients To Sell Insurance!

IPS Weekly Sales Success Tips - Create Top of Mind Awareness With Insurance Prospects And Clients To Sell Insurance!

12/29/2021 – In today’s world, there is one phrase that sums up why so many agents and advisors struggle to sell insurance… “Out Of Sight, Out Of Mind!” They don’t have“Top of Mind” Awareness with their insurance prospect and clients!

Think about it! Today, there are hundreds of people in your area that sell the same insurance products and services you offer – Agents, Advisors, Banks, Accountants, Attorneys, P&C Agencies, the Internet, and more. They are all after your best insurance prospects and clients. So, if you’re not in front of these people when they are ready to buy, then they will buy from your competitor who is.

What can you do to sell more insurance to your best prospects and clients?

You must create and maintain “Top of Mind” Awareness with your insurance prospects and clients. But, how do you do that?

Understand What Your Insurance Prospects and Clients Really Want!

Today Insurance Prospects And Clients Are Different…

  • They’re Much More Skeptical And Cautious. Whether true or not, many people believe dishonesty and false promises are a problem in our industry. So, most insurance prospects and clients will not make a commitment, until they gather all the facts and really think through their decision.
  • They’re Tired Of The Agent’s and Advisors’ High-Pressure Tactics. There’s so much bad publicity about agents and their tactics that people don’t want to meet with you. Today your best insurance prospects and clients are looking for a credible advisor. They’re looking for somebody they can trust.
  • They’re More Self-Centered. This is the ‘me first’ generation. They all want to know – “What’s in it for me?” “How will I benefit?
  • They’re busy. The world is changing so rapidly, that most people find it difficult to keep up with it all.  So, most people won’t take time to solve a problem, until it becomes a priority.
  • They’re very confused. Never before have people had so many choices – they don’t know what to do – where to look – or whom to believe.

The bottom line is, today your best insurance prospects and clients will go to great lengths to gather information. They believe the more that they know about your insurance product or service, then the better the decision they will make.

The Principles Behind ‘Top of Mind’ Awareness.

It all starts with the understanding that… “People buy when they’re ready to buy! Not when you’re ready to sell insurance!”

‘Top of Mind’ Awareness is making sure ‘YOUR’ product or service is uppermost in your prospects’ and clients’ minds when they are finally ready to make the decision to buy insurance.

There’s nothing worse than helping people to identify and want to solve a problem! And then to have them go somewhere else for the solution. Because they forgot about you.

Maintaining ‘Top of Mind’ Awareness

The Top Agents and Advisors understand and follow people’s decision process:

  • Gather information – Do a full fact-find!
  • Review The Problems They Face – Ask More Questions!
  • Help Them To Decide What Problem To Solve First – Ask Questions and then Listen!
  • Taylor A Solution For Their Problem – Keep The Solution Simple and Logical!

Maintaining Top of Mind Awareness boils down to: “Get in at the beginning of the decision process when people are gathering facts . . . And Then Stay There!”

There is only one way to create and maintain Top of Mind Awareness. And that’s through continuous contact: by offering Free Booklets and Reports and Educational Workshops, along with monthly newsletters, mail, phone, and email!

You must consistently create Top of Mind Awareness of who you are and what you offer. So, when your prospect and client finally decide to buy insurance, they immediately think of you.

However, Don’t Be A Pest

Be helpful. We all want and need information so we can make an informed decision. Decide that YOU will be the source of that information.

Do what the Top Professionals do to create Top of Mind Awareness and sell insurance!

Educate your insurance prospect and client, in an unthreatening manner. Creating ownership of your insurance product or service in your prospects’ and clients’ minds!

One Last Very Important Point

You can’t create ‘top of mind’ awareness with people who don’t need or want what you offer! So, focus your efforts, time, and money on your best insurance clients and prospects.

Your best insurance prospects and clients are and always will be:

  • Your current best insurance clients,
  • Other people like them.

Where And When Will Get The Training To Create “Top Of Mind’ Awareness?

Helping people to get what they need and want is a huge key to your success in selling insurance. The next key is creating ‘Top of Mind’ Awareness. You must be there when your insurance prospects and clients decide to take action!

Trusted Advisor Success Program™

Trusted Advisor Success ProgramOur Trusted Advisor Success Program (Life insurance marketing and sales success training system)! This is about you learning to specialize in helping middle-income families find the money to Live Debt Free And Truly Wealthy! It is about you helping middle-income families to find the money to get all the cash-value life insurance they need to protect their families. While you help them find the money to save for a tax-free retirement, save for college, create a family bank, etc. (Using cash value life insurance and annuities!)

Check out our Trusted Advisor Success Program! Because you will get 90 days of personal life insurance agent success training, coaching, and mentoring… with back-office sales support! All from a team of life insurance marketing and sales coaches that have been training agents and advisors for over 40 years to specialize in helping middle-income families to find the money So you will earn $250k or more per year selling life insurance!

You will get the best agent marketing training to find and attract your best life insurance sales leads/prospects and clients. So you will set great sales appointments.

Then you will get the best insurance agent sales training to show you how to help middle-income families see and want to solve their immediate money problems. We will also show you how you can help middle-income families find the money so that they can buy life insurance right now!

Then you will get the best agent sales training to learn the best ways for you to present your solutions to your clients and prospects… To close 9 out of 10 life insurance sales. So that you will earn $250K, or more this year selling life insurance and annuities like the legends.

It is the best-specialized life insurance marketing and selling system, training, coaching, and support for agents and advisors to learn how to help middle-income families!

When Will You Get The Best Life Insurance Marketing, Training, Coaching, and Support You Need Specialize… To Find and Attract Your Best Insurance Prospects And Clients?

Inside our Trusted Advisor Success Program, you will find all the best life insurance marketing plans, sales strategies, and ideas laid out for you! You will learn the best ways for you to use Joint Ventures; Educational Workshops and Seminars; Booklets and Free Reports; Referred Leads; Social Media; Client Newsletters; Annual Reviews;  and more – with all the tools, scripts, and more to find your best insurance prospects and clients. Now you can find and attract your best life insurance prospects and clients. Set your best sales appointments and sell more insurance! Because your ‘specialized marketing message’ to everyone will be all about how you help middle-income families to find the money to Live Debt Free and Truly Wealthy!

INCLUDES… The best life insurance marketing, sales training, coaching, and support! It is everything you need to find the money to use all the HOT Sales Concepts… Wealth In Motion, Infinite Banking. Missed Fortune, Circle Of Wealth, Wealth Beyond Wall Street, Tax-Free Retirement, and more… Because they are part of our Trusted Advisor Success Program. Now you can help middle-income families – not just the wealthy!

Includes… Our Found Money Management™ Tool Kit (Life insurance marketing and sales success training system),
Includes… Our How To Close 9 Out Of 10 Insurance Sales – Life Insurance Sales Success Training Program And Videos,
And Includes… Membership to Our Private Site at $29.95 per month after the first month,
Includes… 90 Days of Personal Insurance Agent Success Training, Coaching, and Back-office Sales Support Worth $2,097!

When will you decide to create ‘Top Of Mind Awareness’ with your best prospects and clients to sell more insurance? You must be in their mind when they are ready to buy!


When Will You Read Our Full-Length Book? So You Learn How To Really Help Families!

Living Debt Free And Truly Wealthy

Middle American Family’s Guide To: Living Debt Free And Truly Wealthy!

We urge you to take the time to read our 20 Chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy“! Because we give you complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them to “Live Debt Free and Truly Wealthy”! As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!


When Will You Create Top Of Mind Awareness To Find Your Best Prospects And Clients To Sell More Insurance?

How To Be Successful In Insurance Sales – Our Personal Coaching And Insurance Sales Support!

Free Consult - Best Training For Helping 9 Out Of 10 Insurance Agents and Financial Advisors To Double And Triple Their Sales And Income In 60 Day Or Less!

Recommended By The Members Of The IARFC - Create Top of Mind Awareness With Insurance Prospects And Clients To Sell Insurance!

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