How To Make This New Year Your Best Year Selling Insurance!
01/14/2022 – Do you want to make this your best year ever selling insurance? Then here is a list of 10 of the best insurance marketing tips from our friend and coach Sandy Schussel – Enjoy!
Make This New Year Your Best Yet Selling Insurance!
I’ve been following coach/consultant Robert Middleton for many years now. Middleton, whose main market is independent professionals, claims to have recently found an old list of the marketing tips below saved on his iPad, and now calls them. “Pithy Sayings that teach essential truths.” I have further distilled his marketing tips for you here to help you to make this your best year selling insurance…
Insurance Marketing Tip #1 – If not even your family understands fully what you do, how do you expect your prospective clients to understand? We can’t assume people understand us, and if they don’t, we only have ourselves to blame.
Insurance Marketing Tip #2 – In networking, make it your main job to follow up. Above all else, follow through with friendly persistence. It’s always your move, no matter how or if the prospect responds. People are busy. So patiently try again; it will usually pay off.
Insurance Marketing Tip #3 – In speaking, people don’t want to be bored… they want to be informed and entertained. Communicate powerfully so that your prospects really see the value of your services.
Insurance Marketing Tip #4 – Nobody’s going to buy from you unless they know what’s in it for them. Understand what your prospects need and want. What are their issues, their challenges, and their aspirations? How can you make it easier for them?
Insurance Marketing Tip #5 – In selling, nobody likes to be pressured. They like to be listened to. Few of us practice listening religiously. Notice that as soon as you stop listening, the pressure and manipulation start. Amazingly, you can listen to your way into a sale much more effectively than you can prove your service is right for someone.
Insurance Marketing Tip #6 – When talking about your services, tell stories to make things absolutely clear. When you use stories, people put themselves inside the scene you are telling and relate completely.
Insurance Marketing Tip #7 – Nobody’s going to remember you or think about you if you don’t stay in touch with them. Don’t be so arrogant as to think people will remember you after one or two contacts. Stay in touch.
Insurance Marketing Tip #8 – Over-communicating can be just as bad as under-communicating, especially if every communication is a pitch. Give people better information, valuable stories, and examples—something they can use. This will endear you to people and when you have something to promote, they’ll listen because you’ve gained their respect and attention.
Insurance Marketing Tip #9 – If you don’t ask for what you want, you’re not likely to get it, in life or business. Yes, it’s terrifying to ask. And yes, you just might get rejected if you do. But isn’t it better to know one way or the other? Ask, get an answer, and move on.
Insurance Marketing Tip #10 – Nobody wants to buy from an arrogant jerk; they want to buy from a nice person who they can trust. Marketing and selling sometimes do funny things to people. They can turn you into a pushy person who always has the right answer. Cultivate humility in marketing and selling. Your prospect will tell you if you have the right answer or not.
And, as always, keep REACHING…
Will This Be Your Best Year Selling Insurance?
Did you notice that all of these insurance marketing tips are about you getting your message out to make sure people know what you do? It is about you delivering a special marketing message that helps people to understand what’s in it for them! Then it is about you staying in touch with them, so you make sure they don’t forget you.
Do you want to make this your best year ever selling insurance? Then the best marketing tip is it time for you to stop pushing your insurance products? And Instead, focus on you learning how to really help people. And then learning how to constantly deliver that special marketing message to everyone in your area?
“I want to thank Jeremy Nason and Lew Nason for their coaching on life insurance strategies. They helped me to further my understanding of how to communicate the importance of life insurance policies to my customers more effectively. My life insurance policy count has increased (into high double digits) by over 200% through August 2020.”
“The coaching that I have received from Lew and Jeremy at Insurance Pro Shop has been such a help and very effective. This has resulted in me helping many more families to be insured with life insurance. If you are new to the business or you are a seasoned veteran, Lew and Jeremy can help in these challenging times. After all, the need for life insurance is at an all-time high. Agents simply need to remember that success is found by using a process and system that finds solutions for families and individuals using life insurance.” Christopher Antonopoulos – NV, Managing VP, Appreciation Insurance & Financial Services (12 yrs in financial sales)
“Lew, I wanted to take a moment to write you and let you know how helpful your services have been to me. Part of why I am doing this is in an effort to help other people, like myself, that are looking for the tools to become the best in the business. Professional is the most over used word in the sales profession in my opinion. Many times when I have seen an example of a “professional” sales presentation it reeks with another slant of arm twisting, condescending, manipulative, or insincerity. I don’t want any of that, I think more of myself than that.
Your system is obviously completely different and it is genuinely professional. I am able to diagnosis my clients ills and make credible recommendations that they buy because of the legitimateness of the interview. I have clients, not customers, because of this. My clients are engaged in the process, so that they are able to obtain a greater level of satisfaction in what they are doing.” John Neyland – LA
“I have been working with the Insurance Pro Shop since 2006 and have used each and every one of their products since then. (For my agents and myself) If you want a chance to increase your income and become the successful agent that you want to be, then you have to be learning from the best. I truly believe Lew Nason and Jeremy Nason and their team have the tools and resources to help mold successful agents. If you aren’t learning from Lew, you aren’t learning from the best!” Dennis Postema, RFC – Postema Marketing Group, LLC – OH (10 yrs in the business)
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