How To Attract New Insurance Sales To You! The Right Insurance Marketing Message!
Dear Friends; Would you like to know the best insurance prospecting strategies and ideas so you deliver your best marketing message? So that you can consistently attract new insurance prospects and sales? When would you like to learn the best prospecting strategies and ideas so you can attract new insurance sales in your local community?
4 Insurance Prospecting Strategies and Ideas to Attract New Insurance Sales!
Whether you are new or have been in the industry for 40 years or more… the insurance prospecting strategies and ideas you will use to attract new insurance sales will be the same. However, if you want these insurance prospecting strategies to work for you today… then you will want to learn a few little secrets. To succeed today, you will need to learn how to really connect with people. Today, you have to stay in touch with your clients, prospects, friends, and family… so that you build your credibility and trust to attract more new insurance sales. The point is to show people that you understand their fears and aspirations. And show them that you can guide them down the road that will lead to financial security and peace of mind. And that is all about your insurance prospecting strategies and your marketing message.
Most people are much more skeptical today. So, they have a hard time trusting most salespeople. People want a real advisor to help them so that they can improve their financial situation. However, they want impartial advice!
So, if you want to attract your best prospects to you, for new insurance sales, then you must become a better marketer than your competition. And, that is about the insurance prospecting strategies you use to deliver: the right insurance marketing message: to the right people: at the right time!
Attract New Insurance Sales To You!
There are four insurance prospecting strategies and ideas you need to know today if you want to out-market your competition to attract new sales! They are…
- Define your strengths!
- Identify your target market!
- Deliver a unique and meaningful insurance marketing message!
- And deliver your insurance marketing message as often as you can!
Insurance Prospecting Strategy No. 1: Define your strengths
If you want people to buy from you, instead of your competition, then you must do something for them that no one else does. Once you understand this and you have identified your strengths, then you will have taken the first step to consistently attracting new insurance prospects and sales to you.
Ask yourself these questions:
- Why do people buy from me?
- What do I really do for my clients?
- How am I better than my competition?
- What special skills or advantages do I have?
The answers to these questions are your competitive advantages. They are what will enable you to stand out from your competition. These competitive advantages may be related to your professional skills, attitude, responsiveness, services, or the problems you solve.
Insurance Prospecting Strategy No. 2: Identify your target market
To effectively promote your business you should focus on people who will see the value in what you do. Your strengths (competitive advantages) will help you focus on who will most value your service or product.
Example: If your strength is your specialized knowledge of how to reduce or eliminate debt, then your customers should be people who have problems with too much debt. They will be the people who can benefit the most from your knowledge. If saving for retirement is your strength, then your customers should be the people who are concerned about their retirement.
To get an idea of who your target market is, take a look at your current clients. Look at your natural market: vocational, geographic, social, or ethnic. Look at the people that you have the most in common with. You might have several target markets to attract new insurance prospects and sales because you have several services and a variety of strengths.
Bottom line: You must focus on people who will place a high value on what you can do for them. These are the people who will benefit the most from your knowledge. They are the people who will be your most loyal and profitable customers. It is how you will consistently attract new insurance prospects and sales.
Insurance Prospecting Strategy No 3: Deliver a unique, meaningful insurance marketing message
The key to out-marketing your competition is to deliver the right insurance marketing message… to the right people… at the right time. You need an insurance marketing message that tells these people why they should do business with you… instead of your competition! And, because people buy when they are ready to buy, and not when you are ready to sell… Then you must make sure you deliver your insurance marketing message in everything you do.
Your insurance marketing message should reflect your strengths because they are what you do best. And, your insurance marketing message should be in terms that your target market is interested in. In other words, speak in their language, so they understand what you are saying.
Example: If your strength is that you help people reduce and eliminate consumer debt, and your target market is helping middle-income families who want to eliminate debt and save for their future: then your message might be: “Helping middle-income families live debt-free and truly wealthy.”
And, by using statistics and testimonials, you can give your target market details to demonstrate how you can help them better than anyone else in town.
Note: You can have more than one insurance marketing message to attract new prospects and sales. Each marketing focus (based on your target market and strengths) should have its own insurance marketing message. However, it is important not to overwhelm yourself right away by trying to do too much. For starters, the best prospecting strategy is to work on just one insurance marketing message. Then, as you develop a system that works, add other insurance marketing messages to your marketing system to attract new insurance prospects and sales to you!
Insurance Prospecting Strategy No 4: Deliver your insurance marketing message as often as you can
Now you have to find the best delivery vehicles for your insurance marketing messages to attract new prospects and sales.
There are three things to remember as you plan how to deliver your insurance marketing message:
- Set a budget for the project
- Get the most exposure possible for that budget
- Focus your exposure on your target group
Unless your budget is unlimited, you need to choose delivery vehicles that focus on your insurance marketing message.
Example: If you know that your best prospects live within 5-10 miles of you, then you will want to focus your insurance marketing message delivery on people who live within 5-10 miles. This gives you the ability to repeat your insurance marketing message to them multiple times, putting the power of repetition to work for you.
There are many ways to deliver your unique meaningful insurance marketing message: advertising, direct mail, networking, joint ventures, phone calls, or personal visits. Plus providing information on social media. You can also teach classes or offer educational workshops on topics that relate to your product or service. Or, you could partner with a nonprofit organization to sponsor events or offer informational sessions about what you do.
Whatever you do, try to achieve a balanced mix of mediums when delivering your insurance marketing message. This increases awareness of your business and multiplies the impact of your insurance marketing message to attract new sales.
Do these insurance prospecting strategies and ideas sound complicated… and like a lot of hard work? Maybe, but if you want to consistently attract new insurance prospects and sales today, then you must out-market your competition. This means you must define your strengths; identify your target market; deliver a unique meaningful insurance marketing message; and deliver your message as often as you can! You must follow these four insurance prospecting strategies and ideas… starting today!
We have done most of the work for you…
One of the simplest and easiest target markets, for you to deliver a unique meaningful insurance marketing message to is homeowners. (People who have lived in their home for 2 or more years) Most people would like to pay off their mortgage early. So, what if you could send an insurance marketing message about how to help people find the money…. to get the life insurance they need to protect their families? While they pay off their home 10-15 years early. (Using Cash Value Life Insurance) That is what we teach agents in our Mortgage Insurance Marketing And Sales Tool Kit! It includes everything you need to out-market your competition to attract new insurance prospects and sales. While keeping your marketing expenses to less than $200 per month!
Here is what one of your highly successful associates had to say about our insurance prospecting strategies and ideas to attract new prospects and sales…
“Lew, I just wanted to take a moment and thank you for recommending the mortgage tool kit. It has definitely helped me increase my average case size from $600 annual premium to well over $2,000 annual premium per case. Also, prior to purchasing the tool kit, I was spending over $2,000 per month on leads. I am proud to say that I have not purchased a single lead in over two months and my production is still climbing. What a life changer. I cannot thank you enough. You’re truly making a difference.” David Trusler, MBA, IL, Trusler Financial Group (6 years)
Helping Insurance Agents and Advisors Attract An Endless Stream Of New, Repeat, And Referral Sales!
Discover… The Best Mortgage Insurance Marketing, Prospecting Strategies, And Messages To Attract New Life Insurance Sales!
Our New Agents Fast Start Program™ (Life insurance marketing and sales system) is about helping homeowners find the money to get all the cash-value life insurance they need to protect their families. While you help them to pay off their mortgage 10-15 years early! (Using cash value life insurance!)
Check out our New Agents Fast Start Program™! Because you will get 90 days of personal insurance agent training, coaching, and mentoring… with back-office sales support! All from a team that has been training new agents and advisors for over 40 years to deliver a unique marketing message. So they successfully attract new mortgage protection life insurance sales. So they will earn $100k or more in their first year selling mortgage insurance!
First, you will get the best marketing strategies and agent training to find your best mortgage life insurance leads/prospects. Then you will get our proven scripts and questioning training you need to set great sales appointments.
Next, you will get the best insurance agent training on how to do a great fact-find. So you can help homeowners to see and want to solve their problems. We will also show you how to help homeowners find the money… So they can buy the life insurance they need right now!
Finally, you will get the best insurance agent training to learn the best sales presentations to close 9 out of 10 new life insurance sales. So that you will earn $100k or more in your first year selling mortgage life insurance!
It is the simplest and best mortgage life insurance marketing and sales system, tips, strategies, and training for new agents and advisors… to help homeowners buy mortgage insurance!
Includes… Our Fast Start Mortgage Insurance Sales Tool Kit™ – Life insurance marketing and sales system,
With Our How To Close 9 Out Of 10 Insurance Sales – Life Insurance Sales Training System And Videos,
With 90 Days of Personal Insurance Agent Training, Coaching, and Back-office Sales Support… Worth $2,097!
And also Membership to Our IPS Private Site at $39.95 per month after the first month,
When will you invest in the best marketing and prospecting strategies to attract new insurance sales?
Are You Asking Your Clients Enough Insurance Sales Questions? Only $39.95
By Lewis Nason And Jeremy Nason
One of the recurring topics we write about each week… and talk about every day is asking your insurance clients the right sales questions. And then ask your insurance clients enough sales questions! That is because asking your clients questions is one of, if not the biggest key to your success in insurance sales. Accordingly, agents have been asking us for a complete list of probing sales questions to use with their insurance clients! As a result, we have compiled a list of all of our favorite insurance sales questions. And we put them all into our limited edition e-book… Are You Asking Enough Insurance Sales Questions? In this 24-page guide, you will find our goldmine of sales questions that you should be asking your insurance clients to set appointments and close sales. More Details! Immediate Download… Order Now!
A huge key success to finding and attracting the right leads (prospects) to set better appointments, close sales, and increase your income selling life insurance is and always will be asking enough questions!
When Will You Read Our Full-Length Book? So You Build Your Life Insurance Sales Career By Learning How To Really Help People!
We urge you to take the time to read our 20-chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you the complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them to “Live Debt Free and Truly Wealthy!” As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!
When Will You Learn The Prospecting Strategies And Marketing Messages to Attract New Sales Like Insurance Legends?