How To Sell Mortgage Life Insurance… The Easy Way!
Dear Friends… Are you here because you want to find an easy and more affordable way for you to sell mortgage life insurance? Do you want an easy way for you to find the best mortgage insurance leads/prospects? Do you want to know an easy way to set more mortgage life insurance sales appointments? Or, are you here because you just want more and better… Mortgage life Insurance sales training and support to make $100k, $250k, or more?
Are you tired of spending hundreds of dollars each week trying to find the best mortgage life insurance leads/prospects? Are you tired of working long hours to set mortgage life insurance sales appointments? Then driving all over creation to sell mortgage life insurance?
Now, how good would you feel… if you had a ‘foolproof’ mortgage life insurance lead, sales appointment setting, and selling system? A selling system that would allow you to find and attract all the mortgage life insurance leads/prospects and set the sales appointments you need… right in your community! So, in the next 30-90 days, you could double and triple your mortgage life insurance sales and commissions. While you dramatically cut your mortgage life insurance prospecting costs and travel expenses?
Now you have come to the right place. We offer proven mortgage life insurance prospecting, sales appointment setting, and selling techniques that my family and I have learned over the past 4 decades working with the Legends in this industry.
As a result, we have used them for over 40 years… to help thousands of agents earn $100,000, $250,000, or much more annually selling mortgage life insurance! And you can do it too!
And here is the proof…
“I have been looking for a “magic” system for selling insurance and leads. It doesn’t exist! However, within about 30 days the Insurance Pro Shop’s Mortgage Protection Sales System and training has changed my practice! This is a complete system that if applied can turn anyone’s practice around in 30 days. The simple facts are… from Jan 1/2011 – Mar 31/2011, I sold $30k in life premium. From April 1-18th I sold $14K in life premium and 2 annuities for $57k. I also had a client call me and we are working on a $300k annuity which will be the largest I have ever moved.”
“I have looked everywhere for a system that works, and bought a lot systems. But, this is the only one that really works. There are some simple truths to this business and you cannot work around them. The key to the selling Mortgage Protection is in showing people how to pay for the coverage the want. I think this is a must have for any agent. It changed my life.” Mark Kanakaris – GA, (4 years in business)
“Lew, I just wanted to take a moment and thank you for recommending the Mortgage Protection Tool Kit. It has definitely helped me increase my average case size from $600 annual premium to well over $2000 annual premium per case. Also, prior to purchasing the tool kit, I was spending over $2,000 per month on leads. I am proud to say that I have not purchased a single lead in over two months and my production is still climbing. What a life changer. I cannot thank you enough. You are truly making a difference.” David Trusler, MBA, IL, Trusler Financial Group, (6 years in business)
Now Make Selling Mortgage Life Insurance… Easier And More Profitable!
First of all, there are two basic approaches to selling Mortgage Life Insurance. However, if you want to learn how to sell mortgage life insurance the ‘Easy Way’… Then you must understand why the ‘Old Fashioned’ approach to selling mortgage life insurance… Does not work for 90% of the agents today!
The first approach is the ‘Old Fashioned’ way most insurance trainers, recruiters, and managers teach their agents to sell mortgage life insurance. This starts with the ‘outdated’ belief that selling mortgage life insurance is just a numbers game. Accordingly, they will tell you that everyone who has just bought a new home needs mortgage life insurance. So, if you talk to enough new home buyers, then you will find enough prospects/leads who say they want mortgage life insurance. And you will sell all the mortgage life insurance you need for a great living. Their approach is based on the principle of 10-3-1! So if you call ten (10) new mortgage life insurance prospects/leads… Then you’ll set three (3) mortgage life insurance sales appointments… And you will close one (1) sale.
The main problem with this ‘Outdated’ 10-3-1 logic is that if you want to earn a minimum of $50,000 per year, then you will need a minimum of thirty (30) new mortgage insurance prospects/leads per week. So you can set nine (9) appointments, and close three (3) mortgage life insurance sales per week. Which doesn’t allow for any canceled mortgage life insurance appointments you set, not-taken policies, declined applications, lapsed policies, etc.
The second problem with this ‘Outdated’ 10-3-1 logic is the cost! If you use a direct mail campaign, based on a 2% average response rate, (which is higher than normal) then you will need to send out a minimum of 2,000 direct mail pieces per week, to receive 30 mortgage insurance leads per week. (30 prospects that say they will consider buying mortgage life insurance) This means with postage, paper, envelopes, printing, the list, etc. you will need to spend about $600 – $800 per week. ($31,000 to $40,000 per year) The facts are, whether you buy 30 qualified mortgage life insurance leads a week from a lead company, or run enough newspaper Ads to generate 30 qualified mortgage insurance prospects you will spend about the same $600 – $800 per week/ $31,000 to $40,000 per year.
However, for you to have a net income of $50,000 per year, your gross insurance commissions for the year will need to be about $90,000. This means you must close three mortgage life insurance sales for $1,731 of gross commissions per week. Or an average commission per mortgage life insurance sale of about $600.
If you want to earn a net income of $100,000 per year, then all the above numbers double! So you’ll need sixty (60) insurance leads/prospects, to set eighteen (18) sales appointments per week, to close six (6) Mortgage life insurance sales per week. So you earn gross commissions of about $3,462 per week.
As you can see there are several major problems with this ‘Old Fashioned’ approach to selling mortgage life insurance… As many agents have already found out!
- Spend Too Much Money… To find the best mortgage life insurance leads/prospects.
- Long Hours… How many hours a week would you work to set mortgage insurance sales appointments and then see 18 prospects per week – 50, 60, or more hours?
- Wasted Driving Time… And, to do a 2,000-piece mailing per week to new homeowners, you will need to gather names from all over your county and possibly state!
- Agent Burn Out… Plus, if you consistently work 50, 60, or more hours per week, how long would it take for you to get burned out?
- Poor Return On Investment… Whether you use direct mail, newspaper ads, buy leads, or take a reduction in commissions, isn’t spending $30,000 to $40,000 per year a poor return on your investment, if you only net $50,000 of income per year?
- Poor Quality Mortgage Insurance Prospects and Appointments… Additionally, when you send out sales letters, run newspaper ads, or use Internet leads, who are the prospects who will most likely respond to the offer for mortgage life protection? Will it be the people who know they need mortgage life insurance because they have a health problem? Plus the people who are just shopping and looking for the lowest-priced products! Are these your best Mortgage Insurance Prospects for Setting A Sales Appointment?
Now There Is An EASIER, More Cost-Effective Approach To Find The Best Mortgage Insurance Prospects!
To begin with, the proven, time-tested approach we take (in all of our systems, programs, and training) is to make sure that you attract, contact, and meet with your ‘IDEAL’ mortgage life insurance prospects! So, instead of playing the numbers game, we want you to focus on finding and attracting the best mortgage life insurance prospects in your local community! So you work with the mortgage life insurance prospects you have the best chance of setting an appointment and selling! Our strategy is based on 5-4-3! So, if you talk to five (5) of the ‘Right Mortgage Insurance Prospects’, you will set four (4) sales appointments and close three (3) sales.
The logic is that if you focus on finding and contacting the right mortgage life insurance leads/prospects, then it is much easier for you to set sales appointments… and sell mortgage insurance! Plus you will make sell larger mortgage life insurance policies. When you work with the right mortgage insurance prospects (your best leads), you will have fewer canceled appointments… fewer not-taken policies… fewer declined applications… fewer lapsed policies, etc.
When do you want to learn how to sell mortgage life insurance… The Easy Way?
Would you like to spend less time and money, to find and attract your best mortgage life insurance leads/prospects?
What would it mean to you to earn $100k, $250k, or more per year selling mortgage life insurance? While you work 40 hours or less per week?
Do you want to learn how to sell mortgage life insurance the easy way? Then the questions you should ask are…
- Who are your ‘Ideal’ prospects (leads) for selling mortgage life insurance?
- Where Do You Find Your Best Mortgage Life Insurance Prospects/Leads?
- What are the most cost-effective ways to get them to contact you?
- What do you say to set the mortgage life insurance sales appointment?
- How do you get them emotionally involved in the sales process?
- Where do you find the money to fund the policies?
Would you make a lot more money, if most of those mortgage life insurance sales were traditional life insurance sales, instead of small guaranteed issue insurance sales?
Now it is up to you. You can try to find a mortgage life insurance leads/prospects and selling system that answers all of those questions… Or you can get all of the answers to these and many more questions. In addition to all the tools and personal coaching, you will need in our New Agents Fast Start Program™!
The Mortgage Life Insurance marketing and sales information, tips, and strategies in this New Agents Fast Start Program™ are NOT some magical theories we have just dreamed up. Or read somewhere in a book. This is a complete, affordable system based upon proven mortgage life insurance selling success strategies that we have used with new and experienced insurance agents for over four decades. (Career and Independent agents)
For example, as a Branch Manager for Met Life, from 1989 to 1994, I brought in 23 brand new agents to this business. Each of those new agents started their career by learning how to sell mortgage life insurance. They used mortgage life insurance as the easiest and quickest way to find leads and set sales appointments. Then over 10 years later, 18 of those agents were still in the business. Consider, according to LIMRA, (Life Insurance Marketing and Research Association) the failure rate for a new agent in this business is over 90% in the first 5 years. I was able to achieve an 80% success rate.
Then over 10 years later, all 18 of those agents made more than $100,000 per year! While many of them made $200,000, $300,000, and much more. Again, according to LIMRA, the average net income per agent (or advisor) is less than $40,000 per year. All of these people have net incomes well above $100,000 per year.
When will you learn how to sell mortgage life insurance the easy way? So now you can double or triple your mortgage life insurance appointments, sales, and commissions… In as little as the next 30 days!
Why Do The Agents We Train To Sell Mortgage Life Insurance… Do So Well?
First of all, they get off to a quick start using ‘Cutting-Edge’ Mortgage Life Insurance Leads Generation, Prospecting, and Appointment Setting Strategies. They have learned the secrets of how to find the best mortgage insurance leads and be in front of their best prospects every day!
Second, they now close three cash-value life insurance sales each week. Because they help their mortgage insurance prospects (leads) see and understand the problems they face. So they want to take action today. People don’t buy what they need, they buy what they want!
Third, they help their mortgage insurance prospects/leads ‘Find the Money’ to get the cash-value life insurance they need and want to protect their family. While they help families pay off their mortgage 10-15 years early… Without them spending any additional money… Or changing their current lifestyle!
As a direct result, the top producers, we worked with last year, earned over $1,000,000. While many others who earned $40,000-$60,000 per year, within a year, now earn $150,000-$350,000 per year. And with our mortgage life insurance selling system, you can do it too!
But, only if you will take the time to carefully study and apply the information and tools in the New Agents Fast Start Program™!
When will you get… the tools, training, coaching, and support you need to… help middle-income families… find the money to spend, save, invest, insure, and plan wisely for the future… So they can “Live Debt Free and Truly Wealthy”?
When Will You Learn How To Sell Mortgage Life Insurance The Easy Way?
“I know I am not the first person to say or think this, but I wish I would have met Lew and Jeremy Nason… When I started in the business 4 yrs ago. ‘Where have you guys been?’ The Mortgage Protection Tool Kit is absolutely one of the most amazing, ‘for real’ products I have ever used. And, just when I thought it I couldn’t be blown away anymore, I picked up the Fact Finding DVDs. Holy @&*/?* Batman?”
“Unbelievable! Interestingly enough, I started by implementing the system with my existing clients on annual reviews. However, instead of doing the talking, I started doing the listening and questioning. I noticed I didn’t have to deal with objections like price and affordability. It is amazing how these techniques work in such a simple fashion and it allows me to help the client get what they want by helping them find the money they need to do it. Now, that I have passed the ‘Wow, this really works!’ phase – the future seems brighter than ever. Again, I can’t thank you guys enough.” Paul Leonard – CA (4 Years in business)
“Thanks. Further to my interesting conversation with Lew I would like to say how great your site is. I purchased the Mortgage Life Insurance Sales System, which my sales guys have used and their production rose an average 40%. This is my 36th year in the Life Assurance Business and I’ve not come across better. With the help of your site, people can achieve goals. I look forward to receiving the (FMM) Advanced Life Insurance Sales Kit. I will keep you posted.” Silvano Deblasi – United Kingdom

Learn How To Sell Mortgage Life Insurance… The Easy Way!
We are here and want to help you to be a sales success in selling life insurance and annuities. Give us a call today so we can review your situation – 877-297-4608! There is no cost or obligation.
Learn To Sell Mortgage Protection Insurance Using Cash Value Insurance!
Learn How You Can Find and Attract Your
Best Mortgage Insurance Prospects.
Then Learn How You Can Help Them FIND THE MONEY
to Pay-off Their Mortgage 10-15 Years Early...
While They Get The Life Insurance, They Need To Protect Their Family... Without Them Spending Any Additional Money!
(Using IULs and Whole Life Insurance!)
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Don’t wait to get started, take action now! Because you will get everything we have promised, and much more! Go ahead, hold our feet to the fire to provide you with cost-effective mortgage life insurance leads/prospects, sales appointment setting, and a selling system that works, Your satisfaction is 100% guaranteed. Click Here For The Complete Details!
New Agents Fast Start Program™
Finally… The Only 90-day Agent Training, Coaching, And Sales Support Program – To Sell More And Larger Mortgage Insurance Policies!
Our New Agents Fast Start Program™ (Mortgage Life insurance marketing, leads, and selling system)! This is about you helping homeowners to find the money… To get all the cash-value life insurance they need to protect their families. While you help them to pay off their mortgage 10-15 years early! (Using cash value life insurance!)
Check out our New Agents Fast Start Program™! Because you will get 90 days of personal insurance agent success training, coaching, and mentoring… with back-office sales support! All from a team who have trained new agents and advisors for over 40 years to find the best prospects to sell mortgage protection life insurance. So they will earn $100k or more in their first year in mortgage life insurance sales!
You will get the best agent marketing training to find your best mortgage insurance prospects/leads. So you set great mortgage insurance sales appointments.
Then you will get the best agent sales training to show you how to do a great fact-find. So you can help homeowners to identify and want to solve their problems. You will also get the best agent sales training to show you how you can help homeowners find the money! So that they can buy life insurance right now!
Then you will get the best agent sales training to show you the best ways for you to present your solutions to your clients… To close 9 out of 10 sales. So you will earn $100K or more in your first year selling mortgage life insurance!
It is the simplest and best mortgage life insurance marketing, leads, appointments, and selling system with training for new agents and advisors… To help homeowners buy mortgage insurance!
Includes… Our Fast Start Mortgage Insurance Sales Tool Kit™! (mortgage life insurance marketing, leads, appointments, and selling success system),
Includes… Our How To Close 9 Out Of 10 Insurance Sales! – Life Insurance Agent Sales Success Training Program And Videos,
And Includes… Membership to Our Private Site at $39.95 per month after the first month,
Includes… 90 Days of Personal Insurance Agent Success Training, Coaching, and Back-office Sales Support… Worth $2,097!

Consider… The top agents and advisors we train and coach earn over a million dollars annually selling life insurance, annuities, investments, and their services. While thousands of agents and advisors who earned $30,000 – $50,000 per year, within a year now earn $100,000 – $200,000! And their income keeps growing as they become the Trusted Advisor people want to see! Why! Because when you learn how to help prospects find the money to get all the life insurance they need, the average case is $3,000 – $7,000 in commissions!
IPS Mini-University In Insurance Marketing And Sales

*** Not Sure Where To Start… To Sell Mortgage Life Insurance The Easy Way! ***
Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!


In December 1999, we created the Insurance Marketing and Sales Resource Center because of the serious lack of marketing and sales training for financial professionals. There is a 95% FAILURE rate of new agents entering financial sales and most agents who survive struggle to make a mediocre income. It is because most agents are being taught to sell products – instead of learning how to help middle-income families find the money to get out of debt and save for their future. Our goal is to provide an affordable way for agents to get all the training they need to guarantee they will succeed and earn a superior income by helping middle-income families find the money to save for retirement to “Live Debt-Free And Truly Wealthy”!
Over the past 20-plus years, our family has helped thousands of agents and advisors increase their sales in a few weeks to earn $3,000 – $7,000 per week, $150,000, and more annually! By becoming members of our Insurance Marketing and Sales Resource Center. It is only $39.95 per month and you can cancel anytime. Check it out, because it has detailed insurance marketing strategies to attract the best prospects in your area, with many hours of agent video training. It also has in-depth appointment setting and insurance sales training, with even more agent video training… including the sales appointment scripts, fact-finding questions, and more. We also have live weekly insurance agent training webinars.
We are always here to help and guide you every step of the way to find your best prospects, and set appointments to succeed in selling more life insurance and annuities!
Here Is What Our Members And Experts Say About Our Affordable Insurance Agent Training!
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
I am blessed to have come upon Insurance Pro Shop. Jeremy is a delight and never gets irritated in the slightest and always calls you back. I am very fortunate to have met him at this junction in my life and career. Thank you for giving me the direction and patience I need now.” Neal Merems – CA (34 years in the business)
“Thanks Jeremy! I spent a good three hours reading the material under the membership mini-university (Insurance Marketing and Sales Resource Center) last night and I must say that I learned more last night then I have since entering the business nearly 3 years ago! I think your program will tremendously help my father and I in our business! Thanks,” Bryan Grissum – MO (5 years in the business)
“Just wanted to drop you a quick note about your webinars. Your webinar content has been FANTASTIC! You help to “cut through” to the heart of what’s most important, in order to do an accurate and great job for the client. Sure, you often run past the 1 hour mark, but it’s always been valuable content. IPS always delivers! Everyone who is a student of the life and annuity insurance business needs to hire you to be their teachers for insurance and financial planning. You keep doing what you’re doing. You’re filling a vital need in the insurance training industry. We’re all lucky to have you and your family serving the industry the way you do.” David H. Kinder, ChFC® – CA (11 years in the business)

Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!
What Are You Waiting For – Get Our Affordable Online Live Weekly Group Training And Coaching Webinars For Insurance Agents and Financial Advisors!
Are you a seasoned financial advisor, a new insurance agent, or a P&C agent? You need training and coaching to learn these critical and fundamental insurance marketing, exclusive leads, and sales strategies right now! They are not an option if you want to be a Trusted Advisor and be ultra-successful in insurance sales.
This training is how you will learn to send a “special marketing message” about how you help middle-income families Find The Money for a secure financial future! Following our program you will easily attract exclusive insurance leads/prospects in your community! NO more leads to buy! No more traveling all over your county and state. Save time and thousands of dollars each year!
Then learn how to ask the right questions to set appointments with almost everyone you call. You will set more and your best insurance sales appointments! Because they are better quality, you will also need fewer insurance sales appointments, and they will all be in your local area! Save time and thousands of dollars each year!
Then learn how to help middle-income families Find The Money to close more and larger sales! The average insurance commission per sale when you help middle-income families Find The Money is $3,000 to $7,000 in commissions.
This is just the start of the life insurance marketing and sales agent training, courses, tools, strategies, and videos you will also get… When you decide to be an elite member of our IPS private life insurance marketing strategies and sales training website.
INCLUDES… 4 Live Hour Long Weekly Insurance Agent Coaching Webinars each month – Live Group Coaching – Case Design Classes – with Insurance Marketing, Prospecting, And Sales Training Tips and Strategies! You will have immediate access to all of our Past Live Insurance Agent Coaching Webinars!
There are many benefits to insurance agent sales training, coaching, and support! 80% of insurance agents who receive insurance marketing training, coaching, and sales support report increased self-confidence. The more confident you are in your ability to help middle-income families, then the more people will want your help.
Finding The Best Life Insurance Leads, Setting Insurance Appointments, And Closing More and Larger Sales Is Easy… When You Get The Best Agent Training And Live Agent Coaching From A Family Who Have Been Training Agents And Advisors For Over 40 Years!
Become An IPS Member today to check out our agent marketing and sales training life insurance programs! Find the best leads and sales appointments to help middle-income families!
30-Day ‘Risk-Free’ Trial, 100% Money Back Guarantee!
Note: We have agents from around the world who are members of our affordable, IPS Exclusive Members-Only Website… And use our life insurance and annuity marketing systems, sales systems, tools kit, and personal agent and advisor training program – Canada, the United Kingdom, Indonesia, India, and the Philippines!
When Will Take Control Of Your Life – To Succeed In Selling Insurance!
Stop putting it off! When you can get the insurance marketing systems, sales training, and agent support you need to succeed in insurance sales!
IPS Personalized Client Newsletters – Free Personalization
Do you want to attract a stream of life insurance prospects? Do you want to make it easy to set appointments and close sales with your life insurance prospects? Then make sure that your name and special insurance marketing message of how you are helping middle-income families is out there! So you always attract and are in front of the ideal life insurance prospects in your community!
Your client newsletter is critical to attracting and staying in touch with prospects, friends, family, and clients. It is also a key to more repeat sales and referrals from your current clients (life insurance prospects). So it is a big key to you being a successful insurance agent!
Remember, ‘Out Of Sight, Out Of Mind’ is a deadly mistake for advisors. Why would your clients, friends, family, neighbors, or prospects call you when they need your help? Or when they are ready to buy. Since they never hear from you, don’t remember you, or don’t know how you are helping middle-income families? And, then why would they refer people to you?

Are You Asking Your Clients Enough Insurance Sales Questions? Only $39.95
One of the recurring topics we write about each week… and talk about every day is asking your insurance clients the right sales questions. And then ask your insurance clients enough sales questions! That is because asking your clients questions is one of, if not the biggest key to your success in insurance sales. Accordingly, agents have asked us for a complete list of probing sales questions to use with their insurance clients! As a result, we have compiled a list of all of our favorite insurance sales questions. And we put them all into our limited edition e-book… Are You Asking Enough Insurance Sales Questions? In this 24-page guide, you will find our goldmine of sales questions you should ask your insurance clients to set appointments and close sales. More Details! Immediate Download… Order Now!
A huge key to insurance agents’ success, is finding the right leads (prospects), setting better appointments, closing sales, and increasing your income selling mortgage life insurance is and always will be asking enough questions! Ben Felman Life Insurance Sales Tip…
“The key to a life insurance sale is an interview, and the key to an interview is a disturbing question.”
When Will You Read Our Full-Length Book? So You Learn How To Help Families?
Middle American Family’s Guide To Living Debt-Free And Truly Wealthy!
We urge you to take the time to read our 20-chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them “Live Debt Free and Truly Wealthy”! As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!
Important Question… Are you in this insurance business just to make sales? Or are you interested in helping families? Who do you think your insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who does their best to help them? When will you decide to make a real difference in people’s lives? The more agent training you get to learn to help families the more you will learn to help yourself and your family! Nothing will change until you decide to take action to make it change!
The Best Mortgage Life Insurance Prospects, Appointments, And Selling System!
How We Train New Agents To Get Off To A Fast Start Selling Life Insurance!
7 Ways To Attract More Of Your Best Life Insurance Prospects

Judge Us By The Company We Keep!



“I have been looking for a “magic” system for selling insurance and leads. It doesn’t exist! However, within about 30 days the Insurance Pro Shop’s
“Lew, I just wanted to take a moment and thank you for recommending the
“I know I am not the first person to say or think this, but I wish I would have met Lew and Jeremy Nason… When I started in the business 4 yrs ago. ‘Where have you guys been?’ The
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
“Just wanted to drop you a quick note about your 





