Monthly Client Newsletters The Best Way To Build Client Relationships, Increase Insurance Sales, and Get Client Referrals!
Dear Friends, Here is the Best Insurance Marketing Tip you will ever get! Do you want to know what is the best way for you to build client relationships, increase your insurance sales, and get more referrals? Then please read on, because all of the marketing gurus will tell you the same thing. If you are not staying in front of your neighbors, friends, family, prospects, and clients, then you are losing a lot of insurance sales! Besides you will lose a lot of client referrals for insurance. So what is the best insurance agent marketing tip to stay in front of those people to build relationships to increase your insurance sales and referrals? It’s with your Monthly insurance agent client newsletter! But don’t just take my word for it!
Dan Kennedy Marketing Tip About Monthly Client Newsletters To Increase Insurance Sales And Referrals!
Here’s what Marketing Expert Dan Kennedy said in his No BS Marketing Newsletter about using monthly client newsletters to increase your insurance sales and referrals:
“Please Listen up: if you are not arriving at your clients’ and prospects’ desks or doorsteps by mail (not e-mail) with a client newsletter or similar piece… you have no fence around your herd; no foundation for asking for a response to specific offers. Recently a client showed me two virtually identical direct mail campaigns for two almost identical businesses, each to the same number of customers. One got a great response; the other got a nominal response.”
“The difference: The one that got a great response, mails a monthly client newsletter to those customers; the one who got disappointing results does not. So one who shows up regularly to say “hi, how ya doing?” as a foundation. Thus he is more welcome when occasionally dropping by to say “Hey, buy this”. The other one only shows up when he wants to sell you something.”
Kennedy continues: “Pleeeeze do NOT be a penny-pinching fool about this either. Incredibly, people try every imaginable way to scrimp on this. What if I only mail every other month? What if I just put ‘em in a pile on the park bench in front of the local post office? And on and on… Frankly, that sickens me.
The last thing you want to cheat on is the foundation of your entire business: Relationship”
By Dan Kennedy – No BS Marketing Letter February 2006
Insurance Marketing Tip – Use Monthly Client Newsletters To Build Relationships, Increase Your Insurance Sales, and Get Client Referrals!
Sending Monthly Insurance Client Newsletters helps you to stay in touch with your clients, referral sources, and prospects. And you can do it at a reasonable cost. While you will get all these exceptional benefits:
Monthly insurance Client Newsletters Help You Build Relationships To Keep Clients!
Would you be surprised to know that your current clients hold the best opportunity for you to increase your insurance sales and referrals? Because your client newsletters will help you keep top-of-the-mind awareness with your current insurance clients? So when your insurance newsletter arrives, your clients start to think about you. Month after month, your insurance newsletter reinforces your relationship with your clients. While it gives you a way to tell them about your services they may not know about. Like how you really help people! It is the best way to increase insurance sales from your clients and get client referrals!
Monthly Insurance Client Newsletters Help You To Get New Clients!
Your newsletter will also help you to get new insurance clients to increase your sales and referrals. When you provide informative articles you give your monthly insurance client newsletter what marketing pros call “pass-along value!” So people will read your newsletters as a publication and not as a marketing piece! Accordingly, your monthly client newsletters are a great way to tell potential clients about your business and how you help people. So you will increase your insurance sales and referrals.
“Customers with a strong attachment to a particular company spend 23% more than average consumers! There is no question that an insurance client newsletter is the best way to distinguish your brand from the competition.” Consumer Loyalty Statistics 2015
Your Monthly Insurance Client Newsletters Help You To Stand Out from Your Competition To Increase Your Sales And Referrals!
Monthly Insurance Client Newsletters Help Build Your Credibility!
When people read your brochure, they will treat it as a piece of marketing literature. But when they read your monthly insurance client newsletter, they will treat it as a publication. Your monthly insurance client newsletter also allows you to tell people success stories about what you do! In addition to how well your services work to help people. Then you can illustrate the benefits of your service with statistics and client testimonials. So you are building your trust and credibility… which is a huge benefit of a monthly insurance client newsletter to increase your insurance sales and referrals.
Monthly Insurance Client Newsletters Help You To Stand Out from Your Competition!
When you provide valuable information, you differentiate yourself from all the other agents and advisors out there! Especially those insurance agents and advisors that do not send out monthly client newsletters.
Monthly Insurance Client Newsletters Help You To Brand Your Image!
Branding is the art of making people aware of who you are and what you do. But even more important, your brand explains how you are different from all the other advisors! So when they hear your name a little bell will go off in people’s heads. And they will think, “Oh, yes, they are the people who help people…”
“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” Patricia Fripp
Publishing Monthly Client Newsletters Is Just A Smart Marketing Tip If You Want To Increase Insurance Sales And Referrals!
So there you have it. I simply can’t say it any more clearly! Your monthly insurance client newsletter is just smart marketing to increase your insurance sales and referrals. Not doing so, no matter what you offer, is simply not smart.
Don’t let another month go by where you lose more sales, commissions, and referrals to a competitor! Because they paid more attention to the people you know… than you did!
Now, have you tried the canned insurance client newsletters from your company or broker/dealer, with little or no positive results? Was it because the newsletter promoted them and not you? Or maybe it was because it was all about products and too technical?
Have you tried designing and writing articles for your insurance client newsletter? How much time does it cost you? What mistakes are you making? How much success have you had?
Do you want to increase your insurance sales and get more referrals? Then we can help! Please take a minute to find out more about our Gold Support Package – Personalized Monthly Client Newsletters and Membership to the Insurance Marketing and Sales Resource Center™.
When will you follow this marketing tip to use client newsletters to increase your insurance sales and referrals?
Another Marketing Tip To Increase Your Insurance Sales And Referrals
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When will you decide to follow these insurance marketing tips? Decide to use client newsletters to increase your insurance sales and referrals!
When Will You Read Our Full-Length Book? Learn How To Really Help Families! So You Will Increase Your Insurance Sales And Referrals!
We urge you to take the time to read our 20-chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you the complete strategies, on how you can help middle-income families find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them “Live Debt Free and Truly Wealthy!” As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! It is how you will increase your insurance sales and referrals
When will you follow this insurance marketing tip to use client newsletters to increase your sales and referrals?