Why And How To Get Insurance Referrals From Clients!
Dear Friends, One of the things we do not talk enough about is how and why to ask for insurance referrals from your clients. Do you want to make your prospecting easier… And spend less money finding insurance leads? Do you want to spend less time calling prospects… And make it easier to set an appointment. Do you want more and better appointments… So it is easier for you to close more and larger sales? Then you will want to work on getting more insurance referrals from your clients and everyone you know. If you ask the leading agent where they get their best insurance leads/prospects they will all tell you referrals from their clients.
Let’s start from the very beginning by considering who will give you an insurance referral and why. You do want to get more referrals from your insurance clients and everyone you know?
Your best insurance referrals will generally come from the people you know, your satisfied clients, the organizations you belong to, and the business owners with whom you form a strategic alliance. These people are NOT really concerned about helping you to promote your business. Generally, these people give you an insurance referral because they want to help their friends or customers solve a problem. Your objective, if you want to get more insurance referrals, is to demonstrate to your clients and potential referrers that your business will perform in the best interests of the persons being referred.
Instead of thinking up ways to convince people to refer their friends, family, and customers to you… Concentrate on making yourself referable. You must earn the right to receive an insurance referral from your clients and everyone you know. And, that’s about creating a business that uniquely and reliably delivers results that people need and want.
10 Ways To Consistently Get Free Insurance Referrals Even Without Asking.
How To Get Insurance Referrals 1. Offer a service that solves a specific immediate problem (s) for the people in your market. Concentrate on becoming known as the specialist (expert) in your market. Convey that message in everything you do, with your tagline, unique selling proposition, elevator speech, and even your business name to get insurance referrals.
“Nothing influences people more than a recommendation from a trusted friend.” Mark Zuckerburg
How To Get Insurance Referrals 2. Help potential referrers to completely understand your market position… So they will be aware of the very specific problems that you solve for people. Even prospects who decide not to buy will give you a referral to those people who have insurance needs that fit your company’s offerings.
“Referrals aren’t given easily. If you don’t take the time to establish credibility, you’re not going to get the referral. People have to get to know you. They have to feel comfortable with who you are and what you do.” Ivan Misner
How To Get Insurance Referrals 3. Build relationships with businesses and organizations who frequently have contact with your targeted insurance audience and will make referrals. Remember, networking for insurance referrals is not just about meeting your needs. Your goal is not just to get insurance referrals. It is to build relationships, so others will want to give you names and the contact information of people (referrals) who could use your insurance products or services. Make your insurance referrals a two-way street. When you receive insurance referrals from other people, you need to give back in return. So that the insurance referrals keep coming. By helping others get what they need, you will be helping yourself in the long run.
“In sales, a referral is the key to the door of resistance.” Robert Foster Bennett
How To Get Insurance Referrals 4. Be easy to find and contact. Do the obvious: have business cards handy for clients, run a search-engine-friendly website, and engage in social media. List contact information prominently. Make it simple and fast for clients to get in touch with your insurance business so can give you referrals.
“The purpose of business is to create a customer – who creates customers.” Shiv Singh
How To Get Insurance Referrals 5. Interact with your clients consistently. Let your clients know what to expect and then meet and exceed those expectations. Instill professionalism and kindness in your employees, so that they will display these characteristics in their communications with customers. Why would your insurance client give you a referral if they never hear from you.
“All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Bob Burg
How To Get Insurance Referrals 6. Pay attention to each client’s needs. Delivering a great product or superior service is important. However assessing needs, giving sound advice, and selling the right insurance product or service is critical to getting referrals.
“The secret to marketing success is no secret at all: Word of mouth is all that matters.” Seth Godin
How To Get Insurance Referrals 7. Be an approachable expert. Stay on top of industry trends. But spend just as much effort talking with people, learning about their needs, and gaining new insights from others. Your knowledge will grow exponentially and you’ll continue to refine and expand your insurance business and get referrals in a way that matches demand, even in changing conditions and times.
“Do what you do so well, that people can’t resist telling others about you.” Walt Disney
How To Get Insurance Referrals 8. Cultivate centers of influence. The people who are well-known and respected in your community. Spend time with each individual to learn more about them. Make them the center of the conversation rather than focusing on what you want… and you will get insurance referrals.
“A brand is no longer what we tell the consumer it is – it is what the consumer tell each other it is.” Scott Cook
How To Get Insurance Referrals 9. You want the referred prospect to be so impressed with the treatment you give them that they can’t wait to tell their referrer about it. The better you can make the experience for the insurance referral… the more likely he is to thank the referrer for referring them to you. And, because people love to be appreciated, the more likely the referrer is to give you more insurance referrals.
“If you build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos
How To Get Insurance Referrals 10. Thank everyone who attempts to make insurance referrals (not just the ones who produce them)! Let them know how much their referral really means to the success of your insurance business. Showing sincere gratitude will encourage referrers to keep spreading the word about you and your insurance services.
“No man can get rich himself unless he enriches others.” – Earl Nightingale
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The more you learn to help others, the more people will talk about you to the people they know the more insurance referrals you will get. So stop just pushing your products. Get a system that is all about helping others to solve their problem! It is how you guarantee your success in selling insurance! It is how and why you will get lots of insurance referrals from your clients.
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Helping others is one of the most rewarding things a person can do. When we help others, we not only make their lives better, but we also make our own lives better.
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When will you get the training you need to help others? So you will get a lot more insurance referrals from clients?
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Important Question… Are you in this insurance business just to make sales? Or are you really interested in helping families? Who do you think insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who is doing their best to help them? When will you decide to make a real difference in people’s lives? The more personal insurance agent training, coaching, and sales support you get to learn how to help families… Then the more you will learn how to help yourself and your family! While you get lots of insurance referrals from your clients! Nothing will change until you decide to take action to make it change!
When Will Get The Life Insurance Marketing And Sales Systems, Training, and Support to Help Middle-Income Families? So You Will Get A Lot Of Insurance Referrals From Your Clients?