Tips 2 and 3 of 5 Simples Tips To Grow Your Insurance Sales Business in 2023!
12/21/2022… Here are two more tips and some great advice from our friend and coach Sandy Schussel on how to grow your insurance sales business!
Two More Simple Tips To Grow Your Insurance Sales Business!
A few days ago, I talked about the five challenges advisors who are struggling to grow their insurance sales business talk with me about.
Today, I want to focus on the second and third of these challenges, with tips to help you grow your insurance sales and business:
2. They aren’t discussing being introduced (referrals).
With only a few exceptions, every advisor can benefit from having a conversation about being introduced (referrals). It should be the first place they look when they’re trying to grow their insurance sales business.
But they need to earn the right to have that conversation by giving their clients an unparalleled experience—serving and delighting them, and having a system in place to do this can make it relatively easy.
A client who hasn’t seen or heard from you in years is not likely to introduce (refer)you to anyone. An accountant or lawyer or other influencer isn’t likely to keep introducing (referring)you to his clients if he or she isn’t getting great feedback about your service.
Once you’ve earned the right to talk about being introduced (referred) you need to have a comfortable way to bring the subject of introductions (referrals) up and a system to follow up with the people you are introduced (referred)to.
Many top advisors build and grow their entire insurance sales business on introductions (referrals). They don’t need to do seminars or webinars, buy lists, network, or do any kind of marketing or advertising. They serve their clients deeply and get introduced (referred) to new clients.
3. They’re paying for services that aren’t producing results.
I can’t count the number of times I’ve discussed this topic with advisors. They’re putting up with a team member that isn’t doing the job, a lead service that isn’t providing good leads, a dinner seminar service that isn’t resulting in sales, a networking group that isn’t producing business, or advertising—online or traditional, that isn’t getting them, new clients.
Advertising professionals will tell you that anything you do to ‘get your name out there’ is beneficial. It’s not! If you’re not getting work done or getting business from your marketing efforts, you’re wasting your money.
Stop paying for things that aren’t working to grow your insurance sales and business.
But what do you do to improve client relationships, get comfortable with the introduction (referral) conversation, or replace services that aren’t making you money?
That’s a discussion that depends on your particular issues. If you’d like to talk about yours, reply to this email and we’ll arrange it.
In the meantime, keep REACHING…
Sandy Schussel <firstname.lastname@example.org>
Learn All The Simple Tips To Grow Your Insurance Sales Business!
When will you follow Sandy’s advice to grow your insurance sales business? When will you learn to ask for referrals? And, when will you replace the services and systems that are not growing your insurance sales and business?
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