How To Find High-Quality Insurance Prospects! The Best Insurance Marketing Strategy!

Coaches Corner - How To Find High-Quality Insurance Prospects! The Best Insurance Marketing Strategy!

3/3/2023… For the past three years, our phone has been ringing off the hook. We have been getting calls from insurance agents, financial advisors, financial planners, and investment brokers who are looking for more, or better ways to find and attract the best high-quality insurance prospects to them. Because the insurance marketing strategy they’ve used for years isn’t working as well as it has in past years.

Because of all of the bad news and problem people see today, are you finding fewer and fewer High-Quality insurance prospects?

Are you getting fewer and fewer responses (leads) from your current sales letters?

Is it because the response rate dropped from your Ads in the newspaper?

Or, has the attendance to your dinner seminars gone down dramatically?

Are you also getting fewer referrals from your current clients?

Do you have a hard time setting appointments from the few leads and referrals you do get?

And then are you closing fewer and smaller sales with the few people you are able to get in front of?

Unfortunately, the bad publicity, recession, home foreclosures, soaring gas prices, high-interest rates, high inflation, and losses in the stock market are really taking a toll on their business.

Are you having many of the same problems finding your best High-Quality insurance prospects?

Do You Want To Find More Of The Best High-Quality Insurance Prospects?

You have several choices if you want to find the best High-Quality prospects to increase your insurance sales…

First… You can spend a lot more money to find the High-Quality insurance prospects you need. You can send out more sales letters, run more Ads in the newspaper, and send out more invitations for your dinner seminars.

Second…  Or, you can spend your time and money learning an entirely new sales approach to find the best High-Quality insurance prospects. And then pray things will be better in a new or related market.

Third…  Or you can buckle down and become a better marketer to find the best High-Quality insurance prospects! When you learn the best marketing strategies you will actually cut your lead generation costs and find the best High-Quality insurance prospects, while increasing your insurance sales!

Contrary to what most people would like to believe, there are no quick or magic prospecting solutions to overcome the abundance of problems we are experiencing in the insurance and financial services industry. No matter what you are being told there aren’t any new, terrific, low-cost, incredibly simple sales, lead generation, or insurance marketing strategies that are going to get people to beat a pathway to your door.

And, just throwing more money into your current insurance marketing strategy, doesn’t mean it will solve your problem. (Even if you do have the money to do it.)

The most effective option for you to find the best High-Quality insurance prospects… to increase sales is to become better at marketing. And, if done properly you can actually significantly reduce your lead costs to find more High-Quality insurance prospects. While you close more insurance sales.

How To Find The Best High-Quality Insurance Prospects!

If you’d like to become a better marketer, it starts by understanding the following six fundamental insurance marketing strategies.

Fundamental insurance marketing strategy #1… People prefer to work with either people they already know and trust, or a referral from someone they know and trust. Most people do not readily trust strangers, someone they have never heard of. And, why should they?

Fundamental insurance marketing strategy #2… People Buy for Their Reasons, Not Your Reasons. They want to know how they’ll benefit from working with you. People are looking for real help with their financial problems. They want an advisor, not a salesperson! And, remember… “People don’t buy what they need! They buy what they want!”

Fundamental insurance marketing strategy #3… Repeat Business is More Profitable than New Business. Finding and attracting new prospects costs 5-10 times more money than getting your existing clients to buy more from you. The longer a person remains as your client, the more they are likely to buy more from you. You must pay special attention (Keep in touch) to make sure that your new clients become repeat customers.

Fundamental insurance marketing strategy #4… Some Clients and Prospects are More Profitable than Others. Typically you will get 80% of your business from 20% of your clients. You need to spend the time to analyze what the top 20% of your clients have in common with each other. You will want to determine how you can find and attract more people like them. Because they are your best High-Quality prospects to increase your insurance sales!

Fundamental insurance marketing strategy #5… Differentiation is Your Key Competitive Advantage. You have to be able to help your clients and prospects to see and understand why they should buy from you instead of from your competition. It is how you will find your best High-Quality prospects to increase your insurance sales!

Fundamental insurance marketing strategy #4… Perceived Value is Your Key to Increasing Your Profitability. You must define your target market carefully. Work on delivering high-value services to that market, and then keep telling your clients and prospects about it. So you will attract your best High-Quality prospects to increase your insurance sales!

Applying The Above Six Fundamental Marketing Strategies… 

By properly applying the above six fundamental insurance marketing strategies, you can dramatically decrease your lead generation expenses. While significantly finding the number of high-quality insurance prospects you will attract to your business. Here are some ideas we routinely use to help agents, advisors, planners, and brokers to find your best High-Quality prospects to increase your insurance sales…

  1. People Prefer To Work With People They Already Know And Trust... If people prefer to work with either people they already know and trust, or a referral from someone they know and trust… Then you must find ways to help them to get to know and trust you. One of the best and most cost-efficient ways to accomplish this is to get attorneys, accountants, P&C agencies, civic organizations, churches, friends, relatives, and clients to invite the people they know to the free Educational Workshops you are offering. Educational workshops are a great way to help people to get to know you, see the type of work you do, and trust you! You don’t have to provide anything but coffee, sodas, and snacks. You can hold your event in a library, conference room, hotel meeting room, or civic center. And, the total cost of the event will be less than $200.
  2. How Will Benefit From Working With You… Remember, people want to know how they’ll benefit from working with you. People are looking for real help with their financial problems. Accordingly, the Educational Workshops should not be about you, your companies, or your products. The topic of your workshop should somehow relate to improving their financial situation. Topics of interest for your workshops could be… ‘Reducing and Eliminating Consumer Debt,’ ‘Reducing Income Taxes for Retirees,’ ‘Living Debt Free and Truly Wealthy,’ or ‘Avoiding The Hidden Income On Social Security Income.’
  3. Repeat Business Is Much More Profitable Than New Business… So, don’t forget to invite each of your existing clients to your Educational Workshops. The cost of admission is to bring a friend.
  4. Some Clients and Prospects Are More Profitable Than Others… You’ll want to make sure you are inviting people that are most like your most profitable clients. Again, you need to spend the time to analyze what the top 20% of your clients have in common with each other and then invite people who most resemble those clients!
  5. Define Your Competitive Advantage… If you act like a salesperson and are always pushing insurance and investment products, then you are a salesperson in the prospect’s mind. And, you are the same as every other insurance agent, financial advisor, and financial planner out there. If you want to find and attract high-quality insurance prospects to you, instead of them going to your competition… Then you must clearly show people how you are different. And, how you are different, is how you can help a specific group of people, (Your Niche) to solve the specific financial problems they face. (Your Specialty)
  6. The Key to Increasing Your Profitability is Getting People To Respond To You… Once you have defined the specific group of people you want to work with, (Your Niche) and you have determined the specific problems you want to solve for them, (Your Specialty) then you must continually deliver that special message to those people in everything you do. You want people to see you, as the foremost expert in that area. Perception is reality!

If You Find More Of Your Best High-Quality Insurance Prospects – Then You Need To…

  1. Send out Client Newsletters every month.
  2. Be a guest speaker on a local radio or television show.
  3. Offer a Booklet and Free Report in all of your correspondence.
  4. Get your articles published in the local newspaper.
  5. Send out public service announcements to the local newspaper. (About your upcoming free Educational Workshops)
  6. Send out press releases. (About the success of your free Educational Workshops.)
  7. Send your press kit to local civic, religious, and business organizations to get speaking engagements.

The more people see and read about you, and begin to understand how you can help them… Then the more they will respond to your offers!

Every insurance marketing strategy we are talking about to find high-quality insurance prospects doesn’t cost very much money to do. Using these fundamental insurance marketing strategies you will dramatically increase your best High-Quality prospects… to improve your sales results within just a few weeks.

The more you help people to get to know you, the more they will begin to trust you and want to meet with you. And, soon you’ll be spending significantly less money on expensive direct mail, newspaper Ads, and dinner seminars. You’ll be seeing more of the ‘right’ people (Find Your Best High-Quality Insurance Prospects) and be closing more sales and larger sales.

Where To Find All Fundamental Marketing Strategies And Tools You Need… 

Finding and attracting the best high-quality insurance prospects is actually easy! When you get the best insurance marketing strategies and tools.

Trusted Advisor Success ProgramOur Trusted Advisor Success Program (Life insurance marketing and sales success training system)! This is about you learning to specialize in helping middle-income families find the money to Live Debt Free And Truly Wealthy! It is about you helping middle-income families to find the money to get all the cash-value life insurance they need to protect their families. While you help them find the money to save for a tax-free retirement, save for college, create a family bank, etc. (Using cash value life insurance and annuities!)

Check out our Trusted Advisor Success Program! Because you will get 90 days of personal life insurance agent success training, coaching, and mentoring… with back-office sales support! All from a team of life insurance marketing and sales coaches that have been training agents and advisors for over 40 years to specialize in helping middle-income families to find the money So they will find the best high-quality life insurance prospects so you will earn $250k or more per year selling life insurance!

You will get the best agent marketing strategies and training to find and attract your best high-quality life insurance sales leads/prospects. So you will set great sales appointments.

Then you will get the best insurance agent sales training to show you how to help middle-income families see and want to solve their immediate money problems. We will also show you how you can help middle-income families find the money so that they can buy life insurance right now!

Then you will get the best agent sales training to learn the best ways for you to present your solutions to your high-quality insurance prospects… To close 9 out of 10 life insurance sales. So that you will earn $250K, or more this year selling life insurance and annuities like the legends.

It is the best-specialized life insurance marketing and sales success system, training, coaching, and support for agents and advisors to learn how to help middle-income families!

When Will You Get The Best Life Insurance Marketing Strategies, Training, Coaching, and Support You Need Specialize… To Find Your Best High-Quality Life Insurance Prospects?

Inside our Trusted Advisor Success Program, you will find all the best life insurance marketing plans, sales strategies, and ideas laid out for you! You will learn the best ways for you to use Joint Ventures; Educational Workshops and Seminars; Booklets and Free Reports; Referred Leads; Social Media; Client Newsletters; Annual Reviews;  and more to find your best high-quality insurance prospects – with all the tools, scripts, and more. Now you can find and attract your best high-quality life insurance prospects, set your best sales appointments, and close more sales! Because your ‘specialized marketing message’ to everyone will be all about how you help middle-income families to find the money to Live Debt Free and Truly Wealthy!

INCLUDES… The best life insurance marketing, agent sales success training, coaching, and support! It is everything you need to find the money to use all the HOT Sales Concepts… Wealth In Motion, Infinite Banking. Missed Fortune, Circle Of Wealth, Wealth Beyond Wall Street, Tax-Free Retirement, and more… Because they are part of our Trusted Advisor Success Program. Now you can help middle-income families – not just the wealthy!

Includes… Our Found Money Management™ Tool Kit (Life insurance marketing and sales success training system),
Includes… Our How To Close 9 Out Of 10 Insurance Sales – Life Insurance Sales Success Training Program And Videos,
And Includes… Membership to Our Private Site at $29.95 per month after the first month,
Includes… 90 Days of Personal Insurance Agent Success Training, Coaching, and Back-office Sales Support Worth $2,097!

When Will You Learn The Best Marketing Strategies To Find High-Quality Insurance Prospects?


When Will You Read Our Full-Length Book? So You Learn How To Really Help Middle-Income Families?

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Middle American Family’s Guide To Living Debt-Free And Truly Wealthy!

We urge you to take the time to read our 20 Chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy“! Because we give you complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them to “Live Debt Free and Truly Wealthy”! As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference… By helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! And you will close more and larger insurance sales! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!


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