Insurance Pro Shop - Weekly Marketing and Sales Tips... The Truth About Why People Buy Insurance! Tell A Story To Sell The Need To Close More Insurance Sales.

The Real Story Of Why People Will Buy Insurance From You! Sell The Need To Close More Insurance Sales! 

01/26/2021 – Do you want to close more insurance sales! Then learn to sell the need by telling them a story! Most agents and advisers spend too much time and effort on insurance sales illustrations and explaining policy features and benefits. When that is NOT why people buy insurance!

The reason why people buy insurance is NOT because of the insurance sales illustrations or the features and benefits of your policy. The truth is people buy insurance to prevent a painful loss… like a traffic accident or a heart attack that will cause them to lose their income and their home.

Tell Them A Story – To Sell The Need And Close More Insurance Sales…

That is why it is so important (critical) for you to sell the need! You must help people to see and feel the pain of financial loss! You sell the need to help people to see and feel the consequences of that loss if you want to close more insurance sales.

One of the best ways for you to help them to feel the pain (sell the need) is to ask questions… and then tell them a quick story. You need to help them to see and understand what will happen… if they have or do not have the insurance they need.

Stories (examples) help people to see what might happen in the future. So that they will want your help to prepare for it! And, because stories involve both facts and feelings, it is more memorable than you just telling someone: “You need insurance because ___!” In fact, people will remember your stories up to 22 times longer than your facts!

It has been proven that people will read or listen to a well-told story a lot more carefully than they will do with any other form of information. But more importantly, people will learn a lot better when you tell them a story in the form of an example.

That is why stories are one of your most effective sales tools to sell the need to close insurance sales. And why sharing personal examples with your clients is one of the best ways for you to establish your sincerity, trust, and credibility. So you will close more insurance sales!

Tell people stories to help them to see why they need to buy insurance from you!

Learn why over 20,000 top advisors trust us, follow our advice & then recommend our services!
Success Stories    Video Testimonials    Industry Leader Endorsements

Here Are A Few Of The Stories I Have Used To Help People Buy Insurance…

My grandmother died of cancer at age 43! My grandfather struggled to raise my two uncles. All because she did not have any life insurance.

My mother’s sister died of a cerebral hemorrhage at only age 31. She left a husband and two young children. But they had enough life insurance to pay off their home and all of their debts.

My nephew died (at age 32) leaving a wife and 3 very young children with no insurance. He was getting a disability check from the military, and we all thought he had life insurance. But, he never signed up for it!

Of course, these are just three quick examples of my own stories. But do you see how they were of interest to you? Did they get you thinking about your own experiences? That is the power of examples in the form of storytelling.

Some of the most successful agents and advisors out there tell stories with every prospect. Because it is honest, it is engaging, it is compelling, and it works. Telling stories is why these agents and advisors get people to buy so much insurance! Because it helps to close insurance sales.

Insurance Agent Sales Success Stories…

Corey Greene, FIC, FICF, LUTCF - To Sell The Need Tell A Story To Close More Insurance Sales. Why people buy insurance

“Hey Jeremy, Hope you are having a great weekend. Just wanted to give you an update on what’s going on. I closed 3 whole life plans yesterday for a total of $3,045 Annual Premium. And still, have a 78k rollover that I’m going to help her with. This is the second month that I bonus. Also, I was number 13 on the company Zapp leader board last month.” Corey Greene, FIC, FICF, LUTCF – SC (17 years in financial services)

Rudolph Corrales, Jr., CTA - CA - To Sell The Need Tell A Story To Close More Insurance Sales.

“Hi Jeremy, I just want to thank you for your help in completing a financial planning summary.  I recently finished the Trusted Advisor program and immediately put the training to use.  It worked just as you, Lew, and Alex said it would.  I just have to remember to get the client emotionally involved. Let them identify their problems. And then give them exactly what they want!  It really was easy.  I want to thank you and look forward to many other interactions with you.” Rudolph Corrales, Jr., CTA – CA (3 years in financial services)

Learn How And Why People Will Buy Insurance From You!

My family and I have been training and coaching career and independent agents for over 39 years, on how to attract the best prospects to them. And the best way to do that is for you to deliver a message about how you help people to find the money that they need and want for a secure future! It is the best insurance marketing message to find and then attract your best insurance sales leads right now!

And we don’t stop there. How good would it feel to have a team of dedicated experts behind you to guide you every step of the way? People that will show you where to find the money to help your clients. A team you can call on whenever you have questions or need help to sell the need! (we are not recruiters)

Trusted Advisor Success Program™

Trusted Advisor Success ProgramOur Trusted Advisor Success Program is about you helping middle-income families to find the money to Live Debt Free And Truly Wealthy! So you will help families to get all the life insurance they need to protect their families. While they save for a tax-free income, save for college, create a family bank, etc. (Using cash value life insurance!)

Check out our Trusted Advisor Success Program! Because you will get 90 days of personal insurance training, coaching, and mentoring… with back-office sales support! All from a team that has helped agents and advisors to close more insurance sales for over 40 years! First, we will show you how to find and attract your best life insurance leads/prospects. So you set great sales appointments. Then we will show you how to do a complete client fact-find to help families to identify and want to solve their financial problems (sell the need). We will also show you how you can help families find the money! So that they can take action right now! Next, we will show you the best ways for you to present your ideas. So people will buy insurance right now.

When you tell stories you will close more life insurance and annuity sales and take your career to extraordinary heights like the legends!

Discover The Best Life Insurance Marketing Strategies!

Inside our Trusted Advisor Success Program, you will find all the best life insurance marketing strategies laid out for you… in a step-by-step process! Using booklets, free reports, joint ventures, educational workshops, seminars, and more – with all the tools, scripts, invitations, PowerPoints, and more. So you can find and set your best life insurance sales appointments with qualified prospects! Because your ‘special message’ to everyone will be all about how you help middle-income families to find the money to spend, save, invest, insure and plan wisely for the future! So they can Live Debt Free and Truly Wealthy!

You will also learn how to use all the HOT Sales Concepts… Wealth In Motion, Infinite Banking. Missed Fortune, Circle Of Wealth, Wealth Beyond Wall Street, Tax-Free Retirement, etc… All combined into Our Superior Found Money Management Strategy designed to help average people, not just the wealthy!

Includes Membership To Our Insurance Marketing And Sales Resource Center – With Live Weekly Training!

Check Out Our Exclusive Members-Only Website, because as a member, you will gain immediate access (24/7) to the Greatest Collection of insurance marketing and sales strategies and systems ever gathered in one place for agents and advisors. This includes all of the proven insurance marketing and sales tools… sales letters, prospecting scripts, sales presentations, questions, and so much more! (monthly fee… less than $1 a day)

You will also receive 3 Live Hour Coaching Webinars each month; Live Group Coaching; Case Design Class; & Insurance Marketing & Sales Strategies Training with immediate access to all of our Past Coaching Webinars! You will finally learn all the insider secrets you need to set the best sales appointments. And how you can really help families. So that you will close more and larger sales right now!


Do You Want To Take Control Of Your Business And Life? Then Sell The Need To Help People To Want To Buy Insurance!

Living Debt Free And Truly WealthyMiddle American Family’s Guide To: Living Debt Free And Truly Wealthy!
By Lew Nason, LUTCF, CTA, RFC Retired And Jeremy Nason RFC, CTA

We urge you to take the time to read our 20 Chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you the complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them to “Live Debt Free and Truly Wealthy!” As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement… And so they will have a secure financial future! Only $18.97… PDF, Immediate Download, ORDER Now!


Nothing Will Change Until You Make it Change. So It Is Up To You To Learn To Tell Them A Story To Close More Insurance Sales!

We Want To Help You Get The Life Insurance and Annuity Sales Training You Need To Take Your Financial Sales Career To The Top Of The Industry!

Recommended By The Members Of The IARFC - The Truth About Why People Buy Insurance! Tell A Story To Sell The Need To Close More Insurance Sales.