The Secrets To You Selling Life Insurance In A Down Market (Recession)!
Dear Friends, A few years ago, we wrote a series of articles about the real secrets to you selling more life insurance, even in a down market (or recession)! Right now, I think many of those secrets to selling life insurance in a recession must be repeated. And, right now two of those secrets to selling life insurance in a down market (or recession) are critical to your sales success today! But only if you want to sell much more life insurance, no matter what the economy does. So you will double and triple your income… in the next 30 days! Do you want to be seen as the trusted advisor who helps families find the money to solve their problems?
It is unfortunate, but most agents and advisors just want to find a quick fix to more life insurance sales. They want to find a new idea that will require very little time or effort on their part. If that is what you want, then do not bother to read any further! Because that isn’t what we offer.
What most agents and advisors do not realize is when you are in a good economy, no matter what you do, you will sell some life insurance. But now, with all the families that struggle in this down market, (or recession) you must find and use the best life insurance sales strategies and secrets to help families. So you become their trusted advisor.
There are two critical secrets to selling life insurance today in this down market (or recession). And they are the same secrets you must know, no matter what life insurance product or service you want to sell!
The First Secret To You Selling Life Insurance In A Down Market (Or Recession)…
You Must Help Families To Solve Their Problems!!!
Do you want to find and attract your best life insurance sales prospects in a recession? Then you must get a message out to people about… how you help families!!!
You must stop pushing your products! Instead, you must help families see and solve THEIR problems! And NOT what you think their problems are!!!

Every month, we receive dozens of calls and emails from agents and advisors who struggle with selling life insurance and their services even in the good times. And it is because they do not understand the secret of selling life insurance – let alone making sales in a down market (or recession).
The truth is, that today most families do want help with their finances. But, they DO NOT want an agent who will add to their monthly bills. Most people struggle with debt each day… and want to find the best ways to cut their expenses. Because they worry about what will happen to them and their families if prices continue to rise! Or what will happen if mortgage interest rates increase and real estate values drop again? Then what if the stock market collapses again like in 2000 and 2008? Or what if they lose their job?
But, if you think about it, people’s concerns right now are not that much different today, than at any other time in their lives. They still worry if they will have the money to pay their bills each month. Will they be able to make their mortgage payment, save for their children’s education, and save for their retirement?
The only real difference is that when money is tight, (or in recession) people are forced to deal with their problems right now. Families want to find real help and immediate solutions to their problems! They want help to reduce or eliminate their debt, cut unnecessary expenses, reduce income taxes, revise their investment strategies, and more!
And, the great news for you is they will sit down and talk with an advisor. But, only if you are a trusted advisor focused on how to help their family solve their problems.
Many agents who use the hot new life insurance sales strategies (secrets) like Missed Fortune, Infinite Banking, LEAP, College Funding, Money Merge Accounts, and others have problems finding and attracting their ideal prospects. So they can set sales appointments and sell life insurance, (make sales) in this down market (or recession).
While those new life insurance sales strategies are all good, and maybe even great sales ideas, when the economy thrives… They have two basic flaws selling life insurance when the economy struggles (or recession)!
- They push a product or service that requires people to spend additional money.
- They do not deliver a strong message that will attract the right prospects.
Do you want to sell more life insurance when money is tight, and make more sales in a recession? Then you must address how you can help families solve their financial problems! You must deliver a special message to attract people to you. Become the Trusted Advisor people want to see.
The first secret to selling life insurance in a recession is helping families solve their financial problems!

The Second Secret To You Selling Life Insurance In A Down Market (Or Recession)…
You Must Help Families Find The Money To Take Action!!!
The Trusted Advisor Success Program’s™ message is “We help families to get what they need and want without them taking any additional money out of their pockets!” It is about you helping families to wisely re-position their spending and assets. So they can eliminate debt, reduce income taxes, and improve their cash flow. And how you can do it all, without asking them to change their current lifestyle!
The main theme of our Trusted Advisor Success Program™ is “Helping Families find the money to Live Debt-Free and Truly Wealthy.”
Here are just a few ideas you can use to help families reduce or eliminate debt, reduce income taxes, improve their cash flow, and get all the life insurance they need and want. Without them taking any additional money out of their pockets or changing their current lifestyle!
You can help families find the money when you help them to…
- Reduce or eliminate their debt… to improve their cash flow?
- Refinancing their mortgage, to lower their monthly payments… to improve their cash flow?
- Reducing the premiums on their existing insurance policies… to improve their cash flow?
- Raising the deductibles on their health, auto, or homeowners insurance? If they increase their deductibles, then how much money will they save?
- Eliminating low-priority riders on the above policies? Could you free up money by removing these riders?
- Reducing their income taxes?
And you can help families find the money!
- Do they have a Critical Illness policy, DI policy, or Long Term Care Insurance policy with long-term benefits?
- Do they put money into a Roth IRA? Does a cash value life insurance policy build tax-deferred and generate tax-free income just like the Roth IRA?
- Do they put more money into a 401k, than is matched by their company?
- Do they qualify for health insurance through their employer at a reduced cost? Or, can they cut benefits to reduce their costs?
These are just a few secret ways we explain in great detail in our Trusted Advisor Success Program™ life insurance selling system. So, you can help your families find the money! It is the secret to selling more life insurance in the next 30 days – making sales even in a recession! Finding the money is the secret to double and triple your income by selling more life insurance right now!
When Will You Learn ALL The Secrets To You Selling Life Insurance In A Down Market (or Recession)?
When you invest in our Trusted Advisor Success Program™ Tool Kit you will learn how to deliver your special marketing message. So you will attract a steady stream of your Ideal Life Insurance Prospects daily. Then you will set more life insurance sales appointments and close more sales – even in a recession. Because you will help families improve their current situation. And you can do it all without asking them to spend more money or change their lifestyle. So, you will quickly become the trusted advisor people want to see!!!
In addition, our Trusted Advisor Success Program™ Tool Kit is the perfect solution for you to find and attract a steady stream of your ‘IDEAL’ life insurance prospects. So you will sell more life insurance using LEAP, Circle of Wealth, Infinite Banking, Missed Fortune, and more even in a recession!
When will you get the tools, sales training, coaching, and support needed to help families find the money to spend, save, invest, insure, and plan wisely for the future? So they can “Live Debt-Free and Truly Wealthy”?
When will you decide to be the trusted advisor that helps families? Instead of you just making a life insurance sale? When will you learn all the secrets to selling more life insurance even in the down market (recession)?
Here Are More Agent Success Stories… Proof You Too Can Learn… The Secret Marketing And Sales Tips To Successfully Sell Life Insurance In A Recession…
“I did it the hard way for 10 years (selling mortgage insurance) and most of your numbers were dead on for me. My average case size was just a little over $600. And I was struggling to earn between $40,000 to $50,000 just like you said. You guys had me up to $80,000 in about six months. And then $160,000 to $180,000 in about year 3 of working with you.”
“I tell new agents about you every chance I get. I had to kiss a lot of frogs to find my prince. And you guys were it. 15 years later I’m still in the business and just had my best year ever. Let’s just say a strong six-figure year. To think I was ready to quit when I found you. I know I’ve thanked you before, but you guys really put me on a great path to success. And I can’t express my gratitude enough.” Antonio Filippone RFC, FMM – IL (24 years in the business)
“Thanks for everything, I’ve written over $270,000 of life premiums in the past two months since attending the boot camp in December. ($190,000 in commissions) Freedom Equity Group has asked me to do a teleconference to explain how I’ve accomplished this dramatic increase in my business. I’ll be recommending your Found Money Management™ system and your boot camp to everyone on the call.” Randy Delph, RFC, LUTCF, FMM – IN (35 years in Sales)

Our Specialized Life Insurance Marketing, Leads, And Sales System… The Secrets To Selling Life Insurance Even In A Recession! The Only System With 90 Days Of Personal Insurance Agent Training, Coaching, And Sales Support!
When Will You Decide To Learn And Use These Insider Secret Marketing And Sales Tips to Help People – So you sell life insurance sales even in a recession?
When will you decide to learn the secrets and tips the top sales agents know – that 99% of all of the other agents and trainers do not know about how you can successfully sell life insurance in a recession? So, you too will earn $250,000, $500,000, or much more annually… year after year?
Harness The Power of Found Money Management!
Do you want to work in an Untapped Market with the Best Life Insurance Prospects?
Do you want to know the secrets to finding and closing more IUL & Whole Life Sales in the next 30-60 days?
Do you want to learn how to Find The Money, So, you can generate premiums from $4K to $12K CONSISTENTLY per case?
Do you want to use all the HOT Sales Concepts like Wealth In Motion, Infinite Banking, Missed Fortune, Circle Of Wealth, and Tax-Free Retirement?
Then Claim Your Copy of:
'Advisor's Guide To Found Money Management™'
Trusted Advisor Success Program™
Our Trusted Advisor Success Program™ is about you learning to help middle-income families find the money to Live Debt-Free And Truly Wealthy! It is about helping your clients and prospects to get all the cash-value life insurance they need to protect their families. While you help them save for a tax-free retirement, save for college, create a family bank, etc. (Using cash value life insurance and annuities!)
Check out our Trusted Advisor Success Program™! Because you will get 90 days of personal insurance training, coaching, and mentoring… with back-office sales support! All from a team that has helped agents and advisors sell life insurance in a recession for over 40 years! Become A Trusted Advisor helping middle-income families find the money for life insurance! So you will close more and larger life insurance sales even in a recession! It is the best life insurance marketing, appointment setting, sales system, and agent training. And secrets so you guarantee you will earn $250k or more annually selling life insurance and annuities even in a recession!
We will show you how to find your best life insurance and annuity leads/prospects. So you will set great life insurance sales appointments even in a recession. Then we will show you how to help your clients and prospects see and want to solve their money problems. We will also show you how you can help your clients and prospects find the money so that they can take action right now!
Then we will show you the best ways for you to present your solutions to your clients and prospects… Secrets to guarantee you will earn $100K, $250K, or more this year selling life insurance and annuities… even in a recession.
When Will You Get The Best Marketing Tips, Tools, Secrets, Sales Training, and Coaching You Need To Sell More Life Insurance And Annuities In A Recession?
Inside our Trusted Advisor Success Program™, you will find all the best marketing plans, strategies, and ideas laid out for you! You will learn the best ways for you to use Joint Ventures; Educational Workshops and Seminars; Booklets and Free Reports; Referred Leads; Social Media; Client Newsletters; Annual Reviews; and more – with all the tools, scripts, and more. Now you can find your best prospects and set your best life insurance sales appointments (even in a recession)! Because your ‘special message’ to everyone will be all about how you help middle-income families find the money to “Live Debt-Free and Truly Wealthy!”
INCLUDES… The best life insurance marketing, agent sales training, coaching, and support! It is everything you need to Help People find the money to use all the HOT Life Insurance Sales Concepts… Infinite Banking. Missed Fortune, Circle Of Wealth, Tax-Free Retirement, and more… To sell IUL, whole life insurance, and annuities in a recession! Because they are all a part of our Trusted Advisor Success Program™. Now you can help every family (people) find the money to secure their future – not just the wealthy!
Includes Our Found Money Management™ Tool Kit – Life insurance marketing, appointment setting, and agent sales training success system,
With Our How To Close 9 Out Of 10 Insurance Sales – Life Insurance Appointment, Sales System, And Agent Training Videos,
With 90 Days of Personal Insurance Agent Success Training, Coaching, and Back-office Sales Support Worth $2,097!
Also Membership to Our IPS Private Site at $39.95 per month after the first month!
When will you learn all the sales secrets to selling life insurance in a recession?
IPS Mini-University In Insurance Marketing And Sales

*** Not Sure Where To Start… Secrets to Selling Life Insurance! ***
Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!

In December 1999, we created the Insurance Marketing and Sales Resource Center because of the serious lack of marketing and sales training for financial professionals. There is a 95% FAILURE rate of new agents entering financial sales and most agents who survive struggle to make a mediocre income. It is because most agents are being taught to sell products – instead of learning how to help middle-income families find the money to get out of debt and save for their future. Our goal is to provide an affordable way for agents to get all the training they need to guarantee they will succeed and earn a superior income by helping middle-income families find the money to save for retirement to “Live Debt-Free And Truly Wealthy”!
Over the past 20-plus years, our family has helped thousands of agents and advisors increase their sales in a few weeks to earn $3,000 – $7,000 per week, $150,000, and more annually! By becoming members of our Insurance Marketing and Sales Resource Center. It is only $39.95 per month and you can cancel anytime. Check it out, because it has detailed insurance marketing strategies to attract the best prospects in your area, with many hours of agent video training. It also has in-depth appointment setting and insurance sales training, with even more agent video training… including the sales appointment scripts, fact-finding questions, and more. We also have live weekly insurance agent training webinars.
We are always here to help and guide you every step of the way to find your best prospects, and set appointments to succeed in selling more life insurance and annuities!
Here Is What Our Members And Experts Say About Our Affordable Insurance Agent Training!
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
I am blessed to have come upon Insurance Pro Shop. Jeremy is a delight and never gets irritated in the slightest and always calls you back. I am very fortunate to have met him at this junction in my life and career. Thank you for giving me the direction and patience I need now.” Neal Merems – CA (34 years in the business)
“Thanks Jeremy! I spent a good three hours reading the material under the membership mini-university (Insurance Marketing and Sales Resource Center) last night and I must say that I learned more last night then I have since entering the business nearly 3 years ago! I think your program will tremendously help my father and I in our business! Thanks,” Bryan Grissum – MO (5 years in the business)
“Just wanted to drop you a quick note about your webinars. Your webinar content has been FANTASTIC! You help to “cut through” to the heart of what’s most important, in order to do an accurate and great job for the client. Sure, you often run past the 1 hour mark, but it’s always been valuable content. IPS always delivers! Everyone who is a student of the life and annuity insurance business needs to hire you to be their teachers for insurance and financial planning. You keep doing what you’re doing. You’re filling a vital need in the insurance training industry. We’re all lucky to have you and your family serving the industry the way you do.” David H. Kinder, ChFC® – CA (11 years in the business)
“Will, thank you so much for adding the Trusted Advisor videos to the Private Member site. (Insurance Marketing and Sales Resource Center) I have watched the videos several times so far. Please continue to add great videos like those to the Private Member site. Best, Ric” Ric Komarek, RFC® – CA (7 years in the business)

Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!
What Are You Waiting For – Get Our Affordable Online Live Weekly Group Training And Coaching Webinars For Insurance Agents and Financial Advisors!
Are you a seasoned financial advisor, a new insurance agent, or a P&C agent? You need training and coaching to learn these critical and fundamental insurance marketing, exclusive leads, and sales strategies right now! They are not an option if you want to be a Trusted Advisor and be ultra-successful in insurance sales.
This training is how you will learn to send a “special marketing message” about how you help middle-income families Find The Money for a secure financial future! Following our program you will easily attract exclusive insurance leads/prospects in your community! NO more leads to buy! No more traveling all over your county and state. Save time and thousands of dollars each year!
Then learn how to ask the right questions to set appointments with almost everyone you call. You will set more and your best insurance sales appointments! Because they are better quality, you will also need fewer insurance sales appointments, and they will all be in your local area! Save time and thousands of dollars each year!
Then learn how to help middle-income families Find The Money to close more and larger sales! The average insurance commission per sale when you help middle-income families Find The Money is $3,000 to $7,000 in commissions.
This is just the start of the life insurance marketing and sales agent training, courses, tools, strategies, and videos you will also get… When you decide to be an elite member of our IPS private life insurance marketing strategies and sales training website.
INCLUDES… 4 Live Hour Long Weekly Insurance Agent Coaching Webinars each month – Live Group Coaching – Case Design Classes – with Insurance Marketing, Prospecting, And Sales Training Tips and Strategies! You will have immediate access to all of our Past Live Insurance Agent Coaching Webinars!
There are many benefits to insurance agent sales training, coaching, and support! 80% of insurance agents who receive insurance marketing training, coaching, and sales support report increased self-confidence. The more confident you are in your ability to help middle-income families, then the more people will want your help.
Finding The Best Life Insurance Leads, Setting Insurance Appointments, And Closing More and Larger Sales Is Easy… When You Get The Best Agent Training And Live Agent Coaching From A Family Who Have Been Training Agents And Advisors For Over 40 Years!
Become An IPS Member today to check out our agent marketing and sales training life insurance programs! Find the best leads and sales appointments to help middle-income families!
30-Day ‘Risk-Free’ Trial, 100% Money Back Guarantee!
Note: We have agents from around the world who are members of our affordable, IPS Exclusive Members-Only Website… And use our life insurance and annuity marketing systems, sales systems, tools kit, and personal agent and advisor training program – Canada, the United Kingdom, Indonesia, India, and the Philippines!
When Will Take Control Of Your Life – To Succeed In Selling Insurance!
Stop putting it off! When you can get the insurance marketing systems, sales training, agent support, and critical strategies you need to succeed with selling life insurance!
IPS Personalized Client Newsletters – Free Personalization
Do you want a stream of your ideal insurance clients and exclusive leads? Do you want to make it easier for you to set appointments and close sales? Then make sure that your name and special insurance marketing message about how you help middle-income families is out there! So you are always in front of your ideal prospects.
Your client newsletter is a critical insurance marketing and prospecting strategy for staying in touch with prospects, friends, family, and clients. It is also a key life insurance marketing and prospecting strategy for more repeat sales and referrals (exclusive leads) from your current clients. So it is a huge key marketing and prospecting strategy to being a successful life insurance agent!
Remember, ‘Out Of Sight, Out Of Mind’ is a deadly mistake for advisors. Why would your clients, friends, family, neighbors, or prospects call you when they need your help? Or when they are ready to buy. Since they never hear from you, don’t remember you, or don’t know how you are helping middle-income families? And, then why would they refer people to you?
Are You Asking Your Clients Enough Insurance Sales Questions? Only $39.95
By Lewis Nason And Jeremy Nason
One of the recurring topics we write about each week… and talk about daily is asking your insurance clients the right sales questions. And then ask your insurance clients enough sales questions! That is because asking your clients questions is one of, if not the biggest key to your success in insurance sales. Accordingly, agents have asked us for a complete list of probing sales questions to use with their insurance clients! As a result, we have compiled a list of all of our favorite insurance sales questions. And we put them all into our limited edition e-book… Are You Asking Enough Insurance Sales Questions? In this 24-page guide, you will find our goldmine of sales questions you should ask your insurance clients to set appointments and close sales. More Details! Immediate Download… Order Now!
A huge agent success key to attracting high-quality sales leads/prospects, setting better appointments, closing sales, and increasing your income selling life insurance is and always will be asking enough questions!
“The key to a life insurance sale is an interview, and the key to an interview is a disturbing question.”
When Will You Read Our Full-Length Book? So You Will Learn How To Help Middle-Income Families?
Middle American Family’s Guide To – Living Debt-Free And Truly Wealthy!
Important Question… Are you in this insurance business just to make sales? Or are you interested in helping families? Who do you think insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who does their best to help them? When will you decide to make a real difference in people’s lives? The more personal insurance agent training, coaching, and sales support you get to learn how to help families… Then the more you will learn how to help yourself and your family! Nothing will change until you decide to take action to make it change!
When Will You Learn The Secrets To Selling Life Insurance In A Down Market (or Recession)?
The Missing Ingredient To Setting More Life Insurance Appointments… And Closing The Most Sales!
Secret To Finding More Of Your Best Insurance Prospects. Best Insurance Marketing Programs!
Discover 4 Secrets To Selling More Indexed Universal Life Insurance



“I did it the hard way for 10 years (selling mortgage insurance) and most of your numbers were dead on for me. My average case size was just a little over $600. And I was struggling to earn between $40,000 to $50,000 just like you said. You guys had me up to $80,000 in about six months. And then $160,000 to $180,000 in about year 3 of working with you.”
“Thanks for everything, I’ve written over $270,000 of life premiums in the past two months since attending the boot camp in December. ($190,000 in commissions) Freedom Equity Group has asked me to do a teleconference to explain how I’ve accomplished this dramatic increase in my business. I’ll be recommending your 
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
“Just wanted to drop you a quick note about your
“Will, thank you so much for adding the Trusted Advisor videos to the Private Member site. (





