
5 Insider Marketing And Sales Secrets And Tips To Sell Life Insurance Successfully!
Dear Friends… I know that everyone out there says that they can show you how to sell life insurance successfully. So that you will earn $250,000, $500,000, or much more per year successfully selling more life insurance. But, even when you follow their marketing and sales tips are you even close to earning $100,000 per year selling life insurance? Let alone you earning $250,000 or more successfully selling life insurance? Why! Because they are teaching you to sell life insurance products. When you should be learning the best ways to help people. Accordingly, there are 5 insider secret marketing and sales tips that you are missing to sell life insurance successfully. And you must learn these secret marketing and sales tips to earn big money selling life insurance!
These 5 insider secret life insurance marketing and sales tips set the top producers apart from everyone else! They are the fundamental marketing, and sales strategies, secrets, and tips you must learn and master to help people – and successfully sell life insurance today.
What are the secret marketing and sales tips the top agents know, that 99% of the other agents and trainers do not know about how you can successfully sell life insurance? So, you too will earn $250,000, $500,000, or much more annually… year after year successfully selling life insurance?
Here Are Just A Few Insurance Agent Success Stories!
Proof You Can Learn The Secret Marketing And Sales Tips For Successfully Selling Life Insurance…
“Recently I did a seminar with the PowerPoint you helped me customize. I created over $80,000 in commissions from that one seminar and business keeps rolling in. The Found Money Management™ program that you teach goes hand in hand with what I do. We help clients to dramatically improve their financial situation. Thanks again for all you do. God bless you and the Insurance Pro Shop! Your Friend,” Bill Contain, CFO, RFP – FL (34 years in the business)
“After doing my first workshop at the end of September, and after getting back in touch with my current clients (through your newsletters) I have submitted over $30,000 of life business…. IN JUST ONE MONTH! Your system (Found Money Management™) is so easy to understand, to explain to clients, and to implement, that it’s almost ridiculous. I am so glad I found you when I did, so early in my career. Thanks Again!” Bryan Schurter, RFC – CA(4 years in business)
“I have added two clients in the past two weeks with over $25k in annual life premium + $100k-200k rollover funds. This is not even discussing the other sales appointments I have set in the next two weeks. I have been recommending you to other agents I know who are having similar issues. Thanks, Lew and Jeremy! You guys are great! Mike Spence, President of Wealth Building Methods, LLC – MN (8 years in the business)

Secret Marketing And Sales Tips On How To Be Selling Life Insurance Successfully!
Here are the 5 insider secret life insurance marketing and sales tips my family has learned, tested, and refined over the past 40+ years… working with the experts and Legends in our industry to successfully sell life insurance!
Secret Marketing And Sales Tip #1 To Sell Life Insurance Successfully – The top agents know the hot, new life insurance sales concepts and products hyped out there… In addition to the ‘Old Fashioned’ life insurance marketing and sales tips that have been taught for the past 40 years or more… Have resulted in a 90% failure rate for new agents! With a disappointing net income of only $30,000 – $50,000 for those agents that have survived the first 5 years.
The top agents know the best marketing secrets and sales tips to sell life insurance successfully… You must learn how to help people to get what they need and want. NOT just sell them the life insurance that you want them to buy!
Secret Marketing And Sales Tip #2 To Sell Life Insurance Successfully – The best agents also know that if you want to be successful and sell more life insurance… then it is NOT about your credentials or your products. It is NOT about how much money your clients will have in the end. And it is NOT about your hot, new sales ideas… such as Missed Fortune, Circle of Wealth, Infinite Banking, and LEAP! The Secret Life Insurance Marketing And Sales Tip… “People do not care how much you know until they know how much you care!”
The best agents know that if you market to any of the above sales ideas, then most people will see you as just another salesperson. And it will be much harder to set sales appointments and sell life insurance successfully! Again the secret marketing and sales tip to selling more life insurance successfully is to learn how to help people!
What People Want Is Real Help With Their Problems!
Secret Marketing And Sales Tip #3 to sell life insurance Successfully – The best agents know your need to find and attract your best sales prospects… so that you will set better sales appointments and close more and larger sales! It Is all about you getting your special marketing message out there, about how you help people… solve their current and future financial problems! People do not look to buy a product. They want help to find a solution to their problems! They want to know how they can have a secure future.
When you consistently deliver a special message about how you help people it makes it much easier for you to set appointments and sell life insurance successfully!
Secret Marketing And Sales Tip #4 to Sell Life Insurance Successfully – The next step is for you to do good fact-finding with everyone you meet. You need to ask the right questions to get them to talk about all of the problems they face. So, that they will want to set better priorities. So they will want your help to find the money to reduce or eliminate their debt; reduce their income taxes; and more. Because now they will want to save more for their retirement; fund their children’s college education; and/or pay off their home early! While they get life insurance they need to protect their family!
The top agents know that once you help people to agree they want to set better priorities. Then and only then, can you present and use one of the hot, new sales concepts to help them to solve their problems! And you will successfully sell a lot more life insurance!
Secret Marketing And Sales Tip #5 To Sell Life Insurance Successfully – Finally, the best agents know the biggest secret to successfully selling life insurance is you must help people find the money! So that they can take immediate action on what you recommend!
Consider, do any of us have extra money? All of us spend just about everything we earn. So, it does NOT matter how good your hot, new sales idea or product is! Or how much you will help them! Because if your prospects feel they will have to sacrifice something in their life to get what they want… Then they probably will NOT want to do it! Your job, if you want to sell life insurance successfully… is to help people set their priorities! And then you must help them find the money to fund those priorities!
Helping people find the money is a huge sales secret and a tip to you being successful in selling life insurance!
Summary Of The Secret Marketing and Sales Tips For Selling Life Insurance Successfully!
Do you want to be selling life insurance successfully? Then you must get a special marketing message out there about how you help people!
Next, you must ask questions to help people see the problems they face! You must help people to want to set better priorities!
And then you must help people find the money… So they can take action.
And it is not hard for you to learn how to help people when you have a team there to guide you in every step! So you always provide your clients with their best options!
“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar
These 5 secret marketing and sales tips, for successfully selling life insurance, are why the top agents we work with consistently find and attract their best life insurance prospects! These 5 secret marketing and sales tips are also why they set much better life insurance sales appointments. So they close ‘9 out of 10’ life insurance sales. And it is also why they get a lot more great referrals!
What Shaun C. Borden Had To Say About Our Secret Marketing And Sales Tips For Selling Life Insurance Successfully!
Learn The Truth… Helping people is the main reason, (secret marketing and sales tips) why the top agents and advisors we work with, earn over a million dollars per year… successfully selling life insurance, annuities, investments, and their services. While thousands of agents and advisors who earned $30,000 – $50,000 per year… within a year now earn $100,000 – $200,000! Why! Because when you learn how to help people find the money to get what they need and want… Then the average case is $3,000 – $7,000 in commissions!
Imagine, if you help people find the money to close just one sale per week for a minimum of $3,000 in commissions… Then you will earn over $150,000 per year!
We Know It Is Hard To Believe. But Here Are More Agent Success Stories As Proof You Too Can Learn The Secret Marketing And Sales Tips To Successfully Sell Life Insurance…
“I did it the hard way for 10 years (selling mortgage insurance) and most of your numbers were dead on for me. My average case size was just a little over $600. And I was struggling to earn between $40,000 to $50,000 just like you said. You guys had me up to $80,000 in about six months. And then $160,000 to $180,000 in about year 3 of working with you.”
“I tell new agents about you every chance I get. I had to kiss a lot of frogs to find my prince. And you guys were it. 15 years later I’m still in the business and just had my best year ever. Let’s just say a strong six-figure year. To think I was ready to quit when I found you. I know I’ve thanked you before, but you guys really put me on a great path to success. And I can’t express my gratitude enough.” Antonio Filippone RFC, FMM – IL (24 years in the business)
“Thanks for everything, I’ve written over $270,000 of life premiums in the past two months since attending the boot camp in December. ($190,000 in commissions) Freedom Equity Group has asked me to do a teleconference to explain how I’ve accomplished this dramatic increase in my business. I’ll be recommending your Found Money Management™ system and your boot camp to everyone on the call.” Randy Delph, RFC, LUTCF, FMM – IN (35 years in Sales)

When you use our Trusted Advisor Success Program™ marketing and sales system, with our 3 months of personal coaching and sales support… You too will learn the secret marketing and sales tips to successfully sell life insurance! You will get more people to take immediate action. Because when you truly help people you will consistently find and attract great prospects. So that you will be successful in selling more and larger Life Insurance policies! You will also get more insurance referrals! And isn’t that what you want?
When will you get the life insurance marketing and sales secrets, tips, tools, training, coaching, and sales support you need to help people So you can help them find the money to spend, save, invest, insure, and plan wisely for the future? So, they can “Live Debt Free and Truly Wealthy?” It is a lot easier than you think!
What are you waiting for?
When Will You Decide To Learn and Use These 5 Insider Secret Marketing And Sales Tips – To Help People – And Sell Life Insurance Successfully?
When will you decide to learn the secrets and tips the top sales agents know – that 99% of all of the other agents and trainers do not know about how you can successfully sell life insurance? So, you too will earn $250,000, $500,000, or much more per year… year after year?
We are here and want to help you to be a sales success in selling life insurance and annuities. Give us a call today so we can review your situation – 877-297-4608! There is no cost or obligation.
Harness The Power of Found Money Management!
Do you want to work in an Untapped Market with the Best Life Insurance Prospects?
Do you want to know the secrets to finding and closing more IUL & Whole Life Sales in the next 30-60 days?
Do you want to learn how to Find The Money, So, you can generate premiums from $4K to $12K CONSISTENTLY per case?
Do you want to use all the HOT Sales Concepts like Wealth In Motion, Infinite Banking, Missed Fortune, Circle Of Wealth, and Tax-Free Retirement?
Then Claim Your Copy of:
'Advisor's Guide To Found Money Management™'
Trusted Advisor Success Program™
Revealed… The Only 90-day Life Insurance Agent Training, Coaching, Tips, And Sales Support Program To Learn How To Help People! So You Sell Life Insurance And Annuities Successfully Like The Legends!
Our Trusted Advisor Success Program™ is about you helping middle-income families find the money to Live Debt-Free And Truly Wealthy! So you help families to get all the life insurance they need to protect their families. While they save for a tax-free income, save for college, create a family bank, etc. (Using cash value life insurance!)
Check out our Trusted Advisor Success Program™! Because you will get 90 days of personal life insurance agent success training, coaching, and mentoring… with back-office sales support! All from a team of life insurance marketing and sales coaches who have been training agents and advisors for over 40 years to specialize in helping middle-income families find the money! It is the best agent marketing and sales training, tips, and secrets to guarantee you will earn $250k or more per year successfully selling IUL, whole life insurance, and annuities! Just like the Industry Legends Ben Feldman, Tom Wolf, John Savage, Van Mueller, Earl Nightingale, and Medhi Fakharzadeh!
So you will help families (people) find the money to secure their future. It is the best agent marketing and sales training to master the secrets and tips to earning $250k or more per year… selling IUL, whole life insurance, and annuities! Successfully selling life insurance!
First, we will learn the best marketing secret tips to find and attract your best life insurance sales leads. So you set great sales appointments.
Then you will get the best life insurance sales secret tips to show you how to do a complete client fact-find to help families identify and want to solve their financial problems.
We will also show you how you can help families find the money! So that they can take action right now!
Next, we will show you the best ways to present your ideas. So you will successfully take your life insurance and annuity sales selling career to extraordinary heights like the Legends to earn $250K, $500K, or more!
Best Life Insurance And Annuity Marketing Strategies, Sales Secrets, And Tips!
Inside our agent sales training program, you will find the best insurance marketing plans, tips, and strategies! You will learn the best ways to use… Joint Ventures; Educational Workshops and Seminars; Booklets and Free Reports; Referred Leads; Social Media; Client Newsletters; Annual Reviews; and more… With all the life insurance sales tools, tips, appointment scripts, and more. Now you can find and attract your best life insurance prospects, set your best sales appointments, and successfully sell life insurance! Because your ‘specialized marketing message’ to everyone is… How you help families (people) find the money to Live Debt-Free and Truly Wealthy!
INCLUDES… The best life insurance marketing, agent sales training, secrets tips, coaching, and support! It is everything you need to Help People find the money to use all the HOT Sales Concepts… Infinite Banking. Missed Fortune, Circle Of Wealth, Tax-Free Retirement, and more… to successfully sell IUL, whole life insurance, and annuities! Because they are all a part of our Trusted Advisor Success Program™. Now you can help every family (people) find the money to secure their future – not just the we
Includes Our Found Money Management™ Tool Kit (Life insurance marketing and sales system, tips, and strategies),
With Our How To Close 9 Out Of 10 Insurance Sales – Life Insurance Sales Training System, Tips, And Videos,
With Membership to Our Private Site at $39.95 per month after the first month,
And 90 Days of Personal Life Insurance Agent Training, Coaching, Mentoring, Tips…. and Back-end Sales Support Worth $2,097!
When Will You Decide To Learn and Use These 5 Insider Secret Insurance Marketing And Sales Tips… To Sell Life Insurance Successfully?
Insurance Agent Success Story as Proof You Too Can Learn The Secret Marketing and Sales Tips… To Successfully Sell Life Insurance…
“Dear Lew & Jeremy, I want to thank you from the bottom of my heart for all of your help. I took your systems in life insurance and annuities and achieved top producer status. My agency was appointed as a premier financial services office for Allstate and we led the region in IPS and Production Credit and qualified for Century Club. Thank you for all you do and for being so sharing and kind. It’s rare in these times to find people of your caliber, who put ethics ahead of profits. You have my deepest gratitude.”Shaun C. Borden,All Stars Agent, Allstate Agency Owner, FL (12 years in the business)

Whether you are a career or independent agent. Whether you have been in the business for 30 days or 30 years! In just 30-90 days, using the, proven life insurance marketing and sales secrets, ideas, tips, tools, and strategies… in our affordable Trusted Advisor Success Program™! You too will quickly increase your sales. So you will be selling life insurance successfully in just a few weeks!
IPS Mini-University In Insurance Marketing And Sales

*** Not Sure Where To Start… Marketing And Sales Secrets And Tips To Selling Life Insurance Successfully! ***
Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!

In December 1999, we created the Insurance Marketing and Sales Resource Center because of the serious lack of marketing and sales training for financial professionals. There is a 95% FAILURE rate of new agents entering financial sales and most agents who survive struggle to make a mediocre income. It is because most agents are being taught to sell products – instead of learning how to help middle-income families find the money to get out of debt and save for their future. Our goal is to provide an affordable way for agents to get all the training they need to guarantee they will succeed and earn a superior income by helping middle-income families find the money to save for retirement to “Live Debt-Free And Truly Wealthy”!
Over the past 20-plus years, our family has helped thousands of agents and advisors increase their sales in a few weeks to earn $3,000 – $7,000 per week, $150,000, and more annually! By becoming members of our Insurance Marketing and Sales Resource Center. It is only $39.95 per month and you can cancel anytime. Check it out, because it has detailed insurance marketing strategies to attract the best prospects in your area, with many hours of agent video training. It also has in-depth appointment setting and insurance sales training, with even more agent video training… including the sales appointment scripts, fact-finding questions, and more. We also have live weekly insurance agent training webinars.
We are always here to help and guide you every step of the way to find your best prospects, and set appointments to succeed in selling more life insurance and annuities!
Here Is What Our Members And Experts Say About Our Affordable Insurance Agent Training!
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
I am blessed to have come upon Insurance Pro Shop. Jeremy is a delight and never gets irritated in the slightest and always calls you back. I am very fortunate to have met him at this junction in my life and career. Thank you for giving me the direction and patience I need now.” Neal Merems – CA (34 years in the business)
“Thanks Jeremy! I spent a good three hours reading the material under the membership mini-university (Insurance Marketing and Sales Resource Center) last night and I must say that I learned more last night then I have since entering the business nearly 3 years ago! I think your program will tremendously help my father and I in our business! Thanks,” Bryan Grissum – MO (5 years in the business)
“Just wanted to drop you a quick note about your webinars. Your webinar content has been FANTASTIC! You help to “cut through” to the heart of what’s most important, in order to do an accurate and great job for the client. Sure, you often run past the 1 hour mark, but it’s always been valuable content. IPS always delivers! Everyone who is a student of the life and annuity insurance business needs to hire you to be their teachers for insurance and financial planning. You keep doing what you’re doing. You’re filling a vital need in the insurance training industry. We’re all lucky to have you and your family serving the industry the way you do.” David H. Kinder, ChFC® – CA (11 years in the business)
“Will, thank you so much for adding the Trusted Advisor videos to the Private Member site. (Insurance Marketing and Sales Resource Center) I have watched the videos several times so far. Please continue to add great videos like those to the Private Member site. Best, Ric” Ric Komarek, RFC® – CA (7 years in the business)

Insurance Marketing and Sales Resource Center™
Only $39.95 per month for the life of your membership – immediate online access!
What Are You Waiting For – Get Our Affordable Online Live Weekly Group Training And Coaching Webinars For Insurance Agents and Financial Advisors!
Are you a seasoned financial advisor, a new insurance agent, or a P&C agent? You need training and coaching to learn these critical and fundamental insurance marketing, exclusive leads, and sales strategies right now! They are not an option if you want to be a Trusted Advisor and be ultra-successful in insurance sales.
This training is how you will learn to send a “special marketing message” about how you help middle-income families Find The Money for a secure financial future! Following our program you will easily attract exclusive insurance leads/prospects in your community! NO more leads to buy! No more traveling all over your county and state. Save time and thousands of dollars each year!
Then learn how to ask the right questions to set appointments with almost everyone you call. You will set more and your best insurance sales appointments! Because they are better quality, you will also need fewer insurance sales appointments, and they will all be in your local area! Save time and thousands of dollars each year!
Then learn how to help middle-income families Find The Money to close more and larger sales! The average insurance commission per sale when you help middle-income families Find The Money is $3,000 to $7,000 in commissions.
This is just the start of the life insurance marketing and sales agent training, courses, tools, strategies, and videos you will also get… When you decide to be an elite member of our IPS private life insurance marketing strategies and sales training website.
INCLUDES… 4 Live Hour Long Weekly Insurance Agent Coaching Webinars each month – Live Group Coaching – Case Design Classes – with Insurance Marketing, Prospecting, And Sales Training Tips and Strategies! You will have immediate access to all of our Past Live Insurance Agent Coaching Webinars!
There are many benefits to insurance agent sales training, coaching, and support! 80% of insurance agents who receive insurance marketing training, coaching, and sales support report increased self-confidence. The more confident you are in your ability to help middle-income families, then the more people will want your help.
Finding The Best Life Insurance Leads, Setting Insurance Appointments, And Closing More and Larger Sales Is Easy… When You Get The Best Agent Training And Live Agent Coaching From A Family Who Have Been Training Agents And Advisors For Over 40 Years!
Become An IPS Member today to check out our agent marketing and sales training life insurance programs! Find the best leads and sales appointments to help middle-income families!
30-Day ‘Risk-Free’ Trial, 100% Money Back Guarantee!
Note: We have agents from around the world who are members of our affordable, IPS Exclusive Members-Only Website… And use our life insurance and annuity marketing systems, sales systems, tools kit, and personal agent and advisor training program – Canada, the United Kingdom, Indonesia, India, and the Philippines!
When Will Take Control Of Your Life – To Succeed In Selling Insurance!
Stop putting it off! When you can get the insurance marketing systems, sales training, agent support, and critical strategies you need to succeed with selling life insurance!
IPS Personalized Client Newsletters – Free Personalization
Do you want a stream of your ideal insurance clients and exclusive leads? Do you want to make it easier for you to set appointments and close sales? Then make sure your name and special insurance marketing message about how you help middle-income families is out there! So you are always in front of your ideal prospects.
Your client newsletter is a critical insurance marketing and prospecting strategy for staying in touch with prospects, friends, family, and clients. It is also a key life insurance marketing and prospecting strategy for more repeat sales and referrals (exclusive leads) from your current clients. So, it is a huge key marketing and prospecting strategy to being a successful life insurance agent!
Remember, ‘Out Of Sight, Out Of Mind’ is a deadly mistake for advisors. Why would your clients, friends, family, neighbors, or prospects call you when they need your help? Or when they are ready to buy. Since they never hear from you, don’t remember you, or don’t know how you are helping middle-income families? And, then why would they refer people to you?

Are You Asking Your Clients Enough Insurance Sales Questions? Only $39.95
By Lewis Nason And Jeremy Nason
One of the recurring topics we write about each week… and talk about daily is asking your insurance clients the right sales questions. And then ask your insurance clients enough sales questions! That is because asking your clients questions is one of, if not the biggest key to your success in insurance sales. Accordingly, agents have asked us for a complete list of probing sales questions to use with their insurance clients! As a result, we have compiled a list of all of our favorite insurance sales questions. And we put them all into our limited edition e-book… Are You Asking Enough Insurance Sales Questions? In this 24-page guide, you will find our goldmine of sales questions you should ask your insurance clients to set appointments and close sales. More Details! Immediate Download… Order Now!
A huge agent success key to attracting high-quality sales leads/prospects, setting better appointments, closing sales, and increasing your income selling life insurance is and always will be asking enough questions!
“The key to a life insurance sale is an interview, and the key to an interview is a disturbing question.”
When Will You Read Our Full-Length Book? So You Will Learn How To Help Families!
Middle American Family’s Guide To – Living Debt-Free And Truly Wealthy!
By Lew Nason, LUTCF, CTA, RFC Retired, And Jeremy Nason RFC, CTA
We urge you to take the time to read our 20-chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy“! Because we give you complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them “Live Debt Free and Truly Wealthy”! As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference… helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!
Important Question… Are you in this insurance business to make sales? Or are you interested in helping families? Who do you think insurance prospects want to see? Do they want to meet with an insurance salesperson – or a Trusted Advisor who does their best to help them? When will you decide to make a real difference in people’s lives? The more personal insurance agent training, coaching, and sales support you get to learn how to successfully help families, selling life insurance… Then the more you will learn how to help yourself and your family! Nothing will change until you decide to take action to make it change!
When Will You Use These 5 Insider Secret Marketing And Sales Tips To Selling Life Insurance Successfully?
The Missing Ingredient To Setting More Life Insurance Appointments… And Closing The Most Sales!
Secret To Finding More Of Your Best Insurance Prospects. Best Insurance Marketing Programs!
Zig Ziglar – How To Be Successful Selling Life Insurance!

The First and Only Life Insurance Sales Training (IUL) Program Highly Recommended And Endorsed By Over 40 Industry Legends, Leaders And Experts!

What Makes Insurance Selling Strategies Truly Work for Life Insurance Agents?
Finding success in life insurance isn’t about flashy pitches or complicated product jargon—it’s about genuinely helping people. That’s exactly where the most effective insurance-selling strategies begin. And when you look closely at top earners in the industry, you’ll notice they all follow a similar pattern: they focus on people, not products. Below is a clear, structured breakdown of the five insider strategies that transform average producers into trusted advisors.
Why Do People-Centered Approaches Outperform Product Pitching?
Most agents are taught to push products. But the most successful agents understand something different—clients buy help, not policies. One of the core Insurance selling strategies is shifting your message from “Here’s the policy” to “Here’s how I’ll help you solve your financial problems.” When your message highlights real solutions, prospects naturally want to meet with you.
What Makes Your Marketing Message Matter So Much?
Clients don’t care about credentials or technical presentations. They care about whether you understand their struggles. A winning marketing message should clearly explain how you help people reduce debt, lower taxes, protect their families, and secure their futures. This is one of the most powerful insurance-selling strategies because it positions you as a problem-solver—not just another salesperson.
Key idea:
People respond when they feel understood. That emotional connection sets the stage for easier appointments and higher conversions.
How Does Strategic Fact-Finding Turn Conversations Into Sales?
Once prospects meet with you, your next job is to ask the right questions. This step is where real trust begins. Instead of leading with products, top agents use fact-finding to help clients identify the problems they want to solve.
A strong fact-finding process allows you to:
- Reveal gaps clients didn’t know they had
- Help them prioritize their goals
- Position yourself as their trusted guide
This is one of the most underrated insurance-selling strategies, yet it consistently leads to bigger and more frequent sales.
Why Helping Clients “Find the Money” Changes Everything
Everyone wants a better financial future—but most people assume they can’t afford it. The secret used by the highest-earning agents?
Show people where the money already exists in their current spending.
When clients realize they can reach major goals without sacrificing their lifestyle, they take action immediately. This single strategy transforms hesitant prospects into confident buyers.
What Happens When You Combine All 5 Insider Strategies?
When your message focuses on helping people.
When prospects see you as a trusted advisor.
When you guide them to uncover their own needs.
When you help them find the money.
You get:
- Higher-quality appointments
- Larger premium cases
- More referrals
- Consistent income growth
This is the difference between struggling and thriving. These insurance-selling strategies are the same principles top producers use to earn $150K, $250K, even $500K+ annually by genuinely helping families secure their financial futures.
If you want long-term success, follow the strategies that put people first—because those are the strategies that always win.

“Recently I did a seminar with the PowerPoint you helped me customize. I created over $80,000 in commissions from that one seminar and business keeps rolling in. The
“After doing my first workshop at the end of September, and after getting back in touch with my current clients (through your newsletters)
“I have added two clients in the past two weeks with over $25k in annual life premium + $100k-200k rollover funds. This is not even discussing the other sales appointments I have set in the next two weeks. I have been recommending you to other agents I know who are having similar issues. Thanks, Lew and Jeremy! You guys are great! 
“I did it the hard way for 10 years (selling mortgage insurance) and most of your numbers were dead on for me. My average case size was just a little over $600. And I was struggling to earn between $40,000 to $50,000 just like you said. You guys had me up to $80,000 in about six months. And then $160,000 to $180,000 in about year 3 of working with you.”
“Thanks for everything, I’ve written over $270,000 of life premiums in the past two months since attending the boot camp in December. ($190,000 in commissions) Freedom Equity Group has asked me to do a teleconference to explain how I’ve accomplished this dramatic increase in my business. I’ll be recommending your
“Dear Lew & Jeremy, I want to thank you from the bottom of my heart for all of your help. I took your systems in 
“After just reading the first page of Insurance Pro Shop Marketing 101. I learned that I need a new business card, a new tag line and new phone line. That’s just from page 1. Then I asked Jeremy about Final Expense and he said stay away from it. He gave me the reasons why. He also told me never buy a lead. I learned more from him in 3 short 2 minute questions that I learned in the last six years. He has a very calming personality and helps you in any way he can.
“Just wanted to drop you a quick note about your
“Will, thank you so much for adding the Trusted Advisor videos to the Private Member site. (




