Avoid This Common Insurance Prospecting Mistake and Learn The Best Prospecting Strategies!
10/18/2019… Do you want to take your insurance sales to the next level? Then you will want to avoid these insurance prospecting mistakes that most agents and advisors make! Take the time to learn the best insurance marketing and prospecting strategies to make your sales career a lot easier.
Stop Trying To Appeal To Everyone!
Trying to appeal to everyone is a huge insurance prospecting mistake! Because the result is that you will attract a lot of people who do not want to pay for your product or services! Or, you will attract people that do not have any money! Or, the people you would rather not work with.
The more effective insurance prospecting strategy is to position yourself to attract just the people that want to work with you! The people with whom you would like to share your expertise!
Imagine what would happen, if every insurance prospect you pursued turned into a client and then into a friend? Someone that you could be honest and open with? A person that you will look forward to working with and they will look forward to working with you.
You cannot completely control who contacts you! But, you can use your insurance prospecting strategy to position yourself to attract your most promising prospects. The people who would make the best clients for you. The people who are most likely to buy from you over and over again. But, just as important, the people who will refer you to everyone they know. Here’s how…
A Simple Insurance Prospecting Strategy!
Take a long hard look at your existing clients. What do your best clients have in common age, gender, marital status, occupation, income, family status, education, outside interests, etc?
Then what is the biggest concern, need, or problem these people (insurance prospects) have in common? Now can you offer a free report or booklet, client newsletter, etc. all tailored to attract those people (insurance prospects) to you?
This is a simple insurance prospecting strategy that works!
And, Then Avoid These Two Insurance Prospecting Mistakes!
Do not run PRODUCT ads in newspapers, on social media, or anywhere else! Because you never know who is going to see the ad. So, you will get a lot of the wrong people to respond to you.
Do not buy leads, because you will get a lot of lookers and shoppers who are just curious about the price. But, not serious about buying!
Do You Have Any Questions or Comments About These Two Insurance Prospecting Mistakes?
Take the time to learn the best insurance marketing and prospecting strategies so you will avoid those huge mistakes. You will make your insurance sales career a lot easier.
“The unsuccessful person is burdened by learning and prefers to walk down familiar paths. Their distaste for learning stunts their growth and limits their influence.” John C. Maxwell
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When will you decide to show and prove to people how much you care about them and want to help them?
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It Is Up To You To Avoid These Common Insurance Prospecting Mistakes… Learn The Best Insurance Prospecting Strategies!