How To Attract High-Quality Prospects For Your Hot, New, Insurance Sales Idea or Product!
It seems that almost every insurance agent wants to find a hot, new, exciting insurance sales idea or product. Because they believe that a new idea or product will instantly attract a lot of high-quality insurance prospects to them. Prospects that will practically beg to buy from them. In the past 40 years, we have seen a lot of hot, new insurance sales ideas and products touted as the best thing since sliced bread. New products such as single-premium life, variable life, variable annuities, index life insurance, and more. And, we have seen a lot of new insurance sales ideas such as Infinite Banking, Missed Fortune, Stretch IRAs, and Bank On Yourself, just to name a few. But they have one big problem. They don’t have an effective insurance marketing and prospecting program to attract the high-quality prospects they promised!
Over the years, how many of these hot, new, insurance sales ideas and products have you tried? Did they want you to send out 5,000 postcards every month, use fax blasting, or run ads in your local newspaper? Did they have you make outrageous claims in your sales material, to try to get people to request more information? How much success did you have attracting high-quality insurance prospects to you? How long did it last? What did it do for your reputation? How did it make you feel?
Have you ever heard the old saying; “Build a better mousetrap… and the world will beat a path to your door”? That is the premise most insurance companies, IMOs, and sales trainers want you to believe about insurance marketing and prospecting. They want you to believe that if you have a great insurance sales idea or product, then the world will beat a path to your door. Unfortunately, this is a lie!
- The only people who will even want to buy your “better mousetrap” are the people who have a problem with mice.
- They will only buy your mousetrap if they know about it. And if they are convinced that it is better than the one they have now.
- Finally, they will only buy your mousetrap… if they have the money. And they can justify the price they have to pay!
Most of these hot, new, insurance sales ideas and products were, and still are, very solid sales ideas and products. And when you find and attract the “right” high-quality insurance prospects for those sales ideas or products it can lead to an easy sale.
But, the problem is (and always will be), attracting the “right” high-quality insurance prospects. What most agents fail to realize is that finding and attracting the right high-quality prospects requires proper marketing and prospecting. High-quality insurance prospects will not beat a pathway to your door… Just because you have something hot, new, and exciting to offer them!
Insurance Marketing and Prospecting Is NOT An Option If You Want To Attract High-Quality Prospects!
The first thing you must understand is that real marketing is not an option. You must market your services to find and attract the right high-quality insurance prospects. So that you will have the best chance to set sales appointments… and close sales.
Take Microsoft, for instance. Despite their PR efforts, Microsoft does not have a better mousetrap. Microsoft is not an innovator. They are more like the Borg from Star Trek: The Next Generation. For example:
- They assimilate.
- They buy technology from other companies.
- And they find creative ways to eliminate the competition.
- Most of all… they market very, very well!
Want another example? What’s the best shoe insole? Most people will answer Dr. Scholl because that brand is the market leader. However, there’s a little-known company called Spenco that produces the insole podiatrists tend to recommend. Spenco does not do a lot of marketing, but Dr. Scholl’s does.
Learn Real Insurance Marketing and Prospecting To Attract High-Quality Prospects!
Real insurance marketing and prospecting are much more than just you sending out a few postcards, sales letters, fax blasts, or running a few ads in your local newspaper. Real marketing is about you building your image and establishing your brand just like Microsoft and Dr. Scholl’s. It is about you building your reputation. So the right high-quality prospects will see you as the expert trusted advisor in your community. It is about you keeping your name and special message constantly in front of them. So they will remember to contact you when they need help with their finances. Or, so they will think of you and refer you to their family and friends. Because they believe those people would benefit from your guidance and knowledge.
I know that you are busy. I also know that it is hard for you to find the time to call prospects, take care of clients, learn new products, prepare for sales appointments, and go on sales calls. You also need time to pay your bills and take care of an endless stream of paperwork. All of these things are important and require your constant attention.
The fact is, marketing can be easily put off — over and over again. For example, if you have not made a sale this week, then it is easy to forget about attending that networking meeting or sending out your monthly client newsletter.
That is why so many agents want to believe that these hot, new insurance sales ideas or products will be an easier way for them… to find and attract a ton of new high-quality insurance prospects. They are hoping that the simple marketing programs provided with these new insurance ideas and products will attract enough high-quality insurance prospects. So that they will not have to spend a lot of their time or money.
A Lack Of Real Insurance Marketing and Prospecting Is Why Agents Struggle…
But frankly, a lack of real marketing and prospecting is a big reason why so many agents struggle to survive.
Let’s face it: The only way for you to stay in business… is for you to make consistent sales! And, the key to consistent sales is ongoing insurance marketing and prospecting. The truth is that effective insurance marketing and prospecting is a combination of staying in constant contact with current clients, referral programs, networking, and advertising. Effective and continuous insurance marketing and prospecting will save you a lot of time and expense in both the short and the long term.
Do you want to spend a lot less time and money to find and attract the right high-quality insurance prospects? Do you want to make it much easier for you to set insurance sales appointments and close sales? Then you must properly market your insurance services. So that people will see you as the unquestioned leader and expert in your area. It is the only way for you to attract enough high-quality insurance prospects to you every week!
I know it is tough! But you must commit to effective and consistent insurance marketing and prospecting to find and attract high-quality insurance prospects. It is a critical part of your business if you want to be successful! And if you want to stay successful!
How to Get Real Insurance Marketing and Prospecting Tips, Ideas, and Strategies
The easiest and least expensive way to learn how to find and attract high-quality Insurance prospects… is for you to become an IPS member of our Insurance Marketing & Sales Resource Center™! (only $29.95 per month) This is where you will find the real keys to marketing your insurance services. So that you will be the expert trusted advisor people want to meet and do business with. You will also learn how to set up joint ventures, set up referral programs, networks, and a whole lot more. Plus, you will find videos that will explain in detail the entire insurance marketing and prospecting strategies!
And you will also want to get 90 days of personal insurance training, coaching, and mentoring… with back-office sales support in our Trusted Advisor Success Program™ to set the best appointments and close sales.
Our Trusted Advisor Success Program™ is about you helping middle-income families to find the money to Live Debt Free And Truly Wealthy! So you will help families to get all the life insurance they need to protect their families. While they save for a tax-free income, save for college, create a family bank, etc. (Using cash value life insurance!)
Check out our Trusted Advisor Success Program™! Because you will get 90 days of personal insurance training, coaching, and mentoring… with back-office sales support! All from a team that has helped agents and advisors to succeed in selling life insurance for over 40 years! First, we will show you how to find and attract your best high-quality life insurance leads/prospects. So you set great sales appointments. Then we will show you how to do a complete client fact-find to help families to identify and want to solve their financial problems. We will also show you how you can help families find the money! So that they can take action right now! Next, we will show you the best ways for you to present your ideas. So you will take your life insurance and annuity sales career to extraordinary heights like the legends!
Discover The Best Life Insurance Marketing Strategies To Attract High-quality Prospects!
Inside our Trusted Advisor Success Program™, you will find all the best life insurance marketing strategies laid out for you… in a step-by-step process! Using booklets, free reports, joint ventures, educational workshops, seminars, and more – with all the tools, scripts, invitations, PowerPoints, and more. So you can find and set your best life insurance sales appointments with qualified prospects! Because your ‘special message’ to everyone will be all about how you help middle-income families to find the money to spend, save, invest, insure and plan wisely for the future! So they can “Live Debt Free and Truly Wealthy!”
You will also learn how to use all the HOT Sales Concepts… Wealth In Motion, Infinite Banking. Missed Fortune, Circle Of Wealth, Wealth Beyond Wall Street, Tax-Free Retirement, etc… All combined into Our Superior Found Money Management Strategy designed to help average people, not just the wealthy!
When Will You Read Our Full-Length Book? So You Learn How To Really Help Families?
We urge you to take the time to read our 20 Chapter book… ‘Middle American Family’s Guide To Living Debt Free And Truly Wealthy!” Because we give you the complete strategies, on how you can help middle-income families to find the money to spend, save, invest, insure, and plan wisely for a secure future! So that you can help them to “Live Debt Free and Truly Wealthy!” As a result, you will understand our philosophies, concepts, and techniques by the end of the book. And finally, you will know how you can make a real difference by helping your family, friends, clients, and neighbors get rid of their debt. So they can save for retirement. So that they will have a secure financial future! Book Outline – Get A Digital Copy of Our 20 Chapter Book! Only $18.97, Immediate Download, ORDER Now!
Nothing Will Change Until You Make it Change. So It Is Up To You To Learn How To Attract High-Quality Insurance Prospects To Make It Change!